Quoting financial "living water" to pour 100 acres of pomelo forest

Author:China Agricultural Credit News Time:2022.09.07

Quoting financial "living water" to pour 100 acres of pomelo forest

Thorough

The 19th National Congress of the Communist Party of China made major strategic deployments for the implementation of rural revitalization and drawn a grand blueprint for the vigorous development of the village. Sichuan Zhongjiang Rural Commercial Bank has always adhered to the market positioning of "serving the real economy, serving the agriculture and rural areas", and on the basis of the five connotations of the rural revitalization of the countryside, combined with the county party committee and county government agricultural industry planning and actual situation in the industry, actively innovate financial products. Continuously optimize service quality and efficiency, comprehensively build a rural financial service platform, and provide a steady stream of financial "living water" for helping rural revitalization, which fully demonstrates the responsibility and responsibility of the local main military banks.

Zhongjiang County is located in the west of the hilly area of ​​Sichuan. It belongs to the subtropical monsoon climate and has a unique natural environment suitable for grapefruit trees. Zhongjiang Pomelo is a variety of Wendan pomelo. It was introduced by Fujian during the Guangxu period of the Qing Dynasty. It has a history of cultivation for more than 100 years. The characteristics of tender scum, good taste, rich nutritional value and other characteristics are loved by consumers.

Zou Mou, a villager in Yong'an Town, tasted the "sweetness" of planting Zhongjiang Pomelo. He wanted to expand the scale of the plantation of the pomelo industry. On November 18, 2008, Zou applied to the bank for a small amount of credit loans of 80,000 yuan for small farmers' credit loans. Due to the precipitation of about 7 years in the fruiting period of grapefruit, and the influence of the reckless calculation of funds is affected, some borrowings are overdue. After the customer manager repeatedly inspected the production of grapefruit and visited at the door, he learned that the grapefruit garden is Zou Zou three generations of people's heart and the borrower's willingness to repay. Therefore, the bank did not take mandatory measures to take back the loan. At the end of September 2018, Zou's planted grapefront garden was fragrant and harvested. Unexpectedly, the market was not well sold, and the customers couldn't eat and sleep. Before the National Day, when the bank's party committee went to Yong'an Town to investigate this situation, it made a decision to help Zou open the sales of grapefruit. Immediately proposed to purchase 150,000 yuan of grapefruit to the union member from Zou, and via the WeChat public. Numbers, friends circle and other self -media channels to publicize the news of Zou Mou's grapefruit mature, and multi -channel efforts to help customers spend the difficulties. After Zou got out of the predicament, he paid off the principal and interest of the bank's loan as soon as possible. After that, Zou had applied for a loan from the bank many times due to the production and operation of the Pomelo Garden. The bank conducted a training of integrity education and grapefruit production and sales of Zou. After multi -party investigation and understanding, it successively matched 40,000 yuan in credit loans and 30 30 yuan. 30 Thousands of yuan credit loans and 500,000 yuan credit loan, customers return on schedule. In March of this year, Zou would further expand the scale of planting and apply for 800,000 yuan to borrow from the bank. In accordance with the principle of "customer -centric", the bank uses good use of living red credit, agricultural guarantees, reduction of expenses, benefits, and helping enterprises to relieve the savings. Strengthen the risk sharing mechanism, and timely and efficiently, the financial "live water" of the financial "live water" of 800,000 yuan is added to customers. The cultivation is the most long. Now Zou's Grapefront Garden has grown from a few acres to nearly 400 acres, and has established a professional cooperative in Zhongjiang County Guohong Pomelo Industry. In 2021, the sales revenue of grapefruit and pomelo seedlings of cooperatives is about 1.1 million yuan, and the sales of pomelo breeding chickens, swords and ducks are about 350,000 yuan, and the sales income of grapefruit wine is about 30,000 yuan, which achieves a total of 1.48 million yuan 400 acres of land transfer and drive more than 100 local farmers to increase their income and become rich.

In July 2020, the Zhongjiang Pomelo Modern Industrial Park of Yong'an Town was identified as the county AA -level modern agricultural park. In November, the "Zhongjiang Pomelo" was reviewed by the Ministry of Agriculture and Rural Ministry, which was successfully identified as the national geographical indicator of agricultural products. There are more than 10 existing cooperatives in Zhongjiang Pomelo Modern Agricultural Park, which basically formed the operating model of "cooperatives+farmers".

At present, there are more than 30,000 adult pomelo trees hanging in the park, and the output value in 2019 will reach 15 million yuan. It is expected that the planting pomelo trees will be mature in 2023. By then, if the market is stable, the expected output value of Zhongjiang Pomelo in the park will exceed 80 million yuan. Radiation drives more than 10,000 farmers, and the per capita income increases by more than 1,000 yuan/year. Nowadays, the Yongan Town Government is vigorously building a "grapefruit culture". The construction of the urban agricultural system that integrates tourism, leisure, entertainment, culture, and processing with the ecological environment as the carrier and the ecological environment. The park is the leading provincial and municipal and national modern agricultural park.

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