Honor CEO: Do you have confidence to change the Apple family?Can Honor really challenge Apple after taking over?

September 6th is lively for the entire electronic circle. Apple and Huawei held a conference to release flagship models on the same day. At the same time, Zhao Ming, the glory head of the family, also announced that it would change the Apple's independence. Can the pattern, Honor can really challenge Apple after Huawei?

1. Honor CEO: Do you have the confidence to change the Apple family?

Tech Planet News, during the IFA (Berlin International Electronic Consumer Products Exhibition), launched the full scene operation system Magicos, and announced the Magic series dual flagship strategy for the European market. Strategic Direction.

Honor CEO Zhao Ming also said that the Honor Club cooperates closely with the Chinese Internet ecology, and has the confidence to change the situation of the Apple family, becoming the third pole against the IOS and Hongmeng OS operating systems.

It is worth mentioning that this is not the first time Zhao Ming shouted the slogan of "benchmarking apples". In April this year, Zhao Ming said in an interview with the media that the Magic4 standard version of Honor has more than 60% or more. Buyer users come from Apple and Huawei. He emphasized that although domestic manufacturers are calling for apple, they cannot just rely on simply shouting slogans. Honor will be targeting apples in consumer experiences such as privacy security and communication.

On September 5, 2022, Jiang Hairong, CMO of Honor Terminal Co., Ltd., said in social media that the global mobile phone global users of the Honor X series exceeded the 100 million mark and will soon release the Honor X series mobile phone masterpiece -X40 series.

According to the report data released by the market research institution Canalys, in the second quarter of 2022, the shipping volume of the smartphone market in mainland China was 67.4 million units. In the second quarter of 2022, Honor's shipping volume in mainland China's smartphone market was 13 million units, an increase of 88 year -on -year %, The market share ranked second.

Second, can the glory takeover really challenge Apple?

Honor on the Chinese mobile phone market is a very special company. The current head of the glory says this. Although many people may be surprised, it seems that we can understand how we can analyze and judge the head of Glory. What about this statement of a person?

First of all, from the perspective of the development of the entire market, the glory has always been considered a part of Huawei by the market. When in the Huawei system before, Honor often plays a brand with relatively low price, high cost performance, and younger brand. Image, now since the independence of Huawei, the current glory has actually formed its own differentiated competitive advantage. The high -speed development of these years has helped Honor to the market that Honor has the possibility of continuous development of Huawei to continue to develop to the market. Therefore, the current glory will have sufficient confidence to express the market. You can make a difference in the market, and even the possibility of challenging Apple, which is a reflection of Honor's confidence in its future development.

Secondly, the current Honor's performance in the market is indeed good. This aspect is because of Huawei's long -term reputation accumulation, which has helped Huawei to form a strong market influence. Honor inherited Huawei's market advantages in this regard. In terms of cognition, everyone feels that glory is Huawei's heirs. On the mobile phone market, in the case of Huawei, there is no enough chip, Honor can be said to have taken the role of inheritance and continuously carry forward the Huawei market. On the other hand, after the independence of the Huawei system, it is actually relatively small and the market advantage is greater. Therefore, for the current glory, it has no burden of the market, but it has a better market advantage. I have no full reason to believe that as long as Honor can play these advantages, at least from the current perspective, Honor may still be further made in the market, and even the possibility of most market share before the entire market will win the entire market. Essence

Third, from the perspective of long -term market development, it may not be so easy to completely shake Apple's market position to completely shake Apple's market position. Before that, Huawei has done a lot of efforts for many years, and it has only made a difference in high -end markets. From At present, Honor has always been a cost -effective existence. If you want to truly form a market competitiveness and market recognition that can really form a market competitiveness and market recognition in the market, it may take a long time. At least from the perspective of product power. The products are not enough to compete with Apple products. However, we have also discovered that Apple's products have become more and more mediocre in these years, and even returned to the old road that Nokia Technology changed her shells, so in such a big background, if the glory can maintain a good growth rate, the glory can maintain a good growth rate, and if it can maintain a good growth rate, the glory can maintain a good growth rate. It is still possible to form a challenge to Apple in the market, but whether this challenge can be successful depends on how far the glory can go.

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