Struggle report from the front line ｜ Huasheng Agricultural Machinery: Scientific and technological innovation breaks through the European and American high -end markets

In the Linyi High -tech Development Zone in Shandong Province, a national manufacturing single champion demonstration enterprise -Shandong Huasheng Agricultural Drug Co., Ltd. is " It was formerly the Shandong Linyi Agricultural Pharmaceutical Factory, which was established in 1951. In 1963, the production production production "Harvest-5" hand-shaped gauze sprayer has opened the production history of plant protection machinery. It has been struggling for 71 years. In recent years, relying on scientific and technological innovation, promoting the spirit of craftsmanship, and actively integrating into the major strategy of new and old kinetic energy conversion, Huasheng Middle Sky has accelerated the innovation process of enterprise industrial transformation, green development, and butterfly changed.

70 years have adhered to the main business of not shaken the export volume of developed countries in Europe and the United States, which has accounted for more than 60%

In the past 70 years, facing the various temptations of the market, Huasheng Zhongtian has always adhered to the main business of mechanical manufacturing, relying on scientific and technological innovation and excellent quality to create a research and development and manufacturing base in the garden planting protection machinery industry across the country and the global garden planting protection machinery industry.

"At present, the company's five series of products, including small general -purpose gasoline engines, garden outdoor power equipment, agricultural plant protection machinery, forest protection machinery, small railway maintenance machinery, and their total production and sales, technical quality levels, and international market share all rank among the leading industry in the country in the country. Some products and technical indicators represent the current development level of the same industry in China. "The relevant person in charge of Huasheng Zhongtian said," In addition to the best -selling domestic provinces and cities, it also exports a lot. More than 60%of exports. "

Since 2018, enterprises have successively won the "40 years of reform and opening up the China Agricultural Machinery Industry Outstanding Contribution Award", "The Second Batch of Single Champions in Shandong Province", "Shandong Province's first batch of corporate standard leaders", "Shandong Provincial Centennial Brand Key Cultivation Enterprise", "International "Level Manufacturing Single Champions Demonstration Enterprise" and other honors.

The company has a national enterprise technology research and development center, national recognition laboratory, post -doctoral research workstation, China -Japanese small -scale gasoline engine cooperation research and development center, the first batch of industrial design centers in Shandong Province, and Shandong Province plant protection machinery engineering technology centers. It has undertaken more than 10 national scientific and technological innovation projects including the National 863 Plan, the National Torch Program, and the National Science and Technology Support Program. In recent years, the low -emission technology gasoline engine and its supporting products independently developed by the enterprise have reached the latest requirements of the European and American international environmental protection standards. The same industry is close to 3 years and has established the benchmark of the same industry in China.

Relying on technological innovation to overcome trade barriers and break through the European and American high -end markets

The original foreign market in the middle of Huasheng has been dominated by the low -end market in Southeast Asia for a period of time. In recent years, Huasheng Zhongtian has continued to optimize and enhance the structure of foreign markets. On the basis of consolidating the traditional market, it has actively opened up overseas high -end markets such as North America and Western Europe.

The European and American high -end markets are the most mature markets in the world, and they are also the most stringent international market for technological thresholds. It is also a place where exterior enterprises are scrambling to explore foreign markets.

According to the relevant person in charge of Huasheng Zhongtian, the biggest obstacle to my country's outdoor power machinery products exported to Europe and the United States is the engine's standard discharge technology.

To this end, Huasheng Zhongtian's technical performance of the international first -class products benchmarked, with the help of the existing countries of the enterprise to identify the R & D platform of the enterprise technology center, and independently developed DPF technology, solved the problem of strict engineering emissions in the US market, especially the California market, especially the California market. In the domestic industry in the same industry, the product has taken the lead in adopting environmental protection emission certifications such as EPA and CARB and more than 10 international certifications such as CE and GS. Power and innovation achievements have conquered the European and American markets that require strict requirements.

Since last year, in the face of a series of unfavorable factors such as the impact of the economy of the new crown epidemic and the Sino -US trade friction, foreign trade export companies have increased pressure. Huasheng Zhongtian uses the international market to achieve a counterattack with the help of technology upgrades, and the increase in foreign trade exports. At present, the US market accounts for 30%of the foreign trade exports of enterprises. Nearly 30%, these two high -end foreign markets have become the cockpit stones for foreign trade exports.

Casting the brand with the spirit of craftsmen, transforming and breakthroughs to high -quality and high -efficiency benefits

Under the premise of market transformation and upgrading, in order to consolidate and expand channels, Huasheng Zhongtian began to work hard on quality management and brand shaping, creating a well -known brand that belongs to the enterprise, and firmly followed the high -quality, high -end and efficient road.

The first is the self -reliance of the enterprise, and the spirit of the craftsmanship and the spirit of Huasheng vigorously promoted the spirit of excellence, daring to compete, and pursuing excellence in the company. The selection of Huasheng craftsman and named after the employee's name is the excellent tradition and quality cornerstone of Huasheng Zhongtian. In the course of struggle in 1971, a large number of outstanding craftsmen emerged in the middle of Huasheng, becoming a powerful pillar of the quality inheritance and quality improvement of the enterprise. Secondly, the enterprise self -improved to enhance international quality and show Huasheng's strength. In order to meet the pursuit of high -quality markets in foreign developed countries, Huashengzhong actively connected the quality management concepts and methods of international first -class enterprises, and learned the quality control methods of top global enterprises in the world in Subaru, Germany, and Fuji, Germany. It has effectively promoted the continuous improvement of product quality and became the preferred partner for global buyers to purchase in China. Huasheng Zhongtian has won more and more friends in the international market with excellent quality.

The third is the autonomous company, creating a Huasheng independent brand, and focusing on the high -end value chain. In recent years, Huasheng Zhongtian has continuously strengthened the construction of independent brands in overseas markets. At present, Huasheng's independent brand has registered international registration in 42 countries and regions around the world, especially in South Korea, Britain, Turkey, and Southeast Asian countries. Increased, the export ratio of independent brands of enterprises has increased by about 15%each year, and the transformation from product sales to brand marketing from product sales to branding has gradually realized. Therefore, it has been identified by the Shandong Provincial Department of Industry and Information Technology, the Market Supervision Bureau and other units as "key cultivation enterprises in Shandong Province's century -old brand" and "Shandong Provincial Manufacturing High -end Brand Cultivation Enterprise".

Promote the technological revolution of the industry, transform and break through green new energy technology

Huasheng Zhongtian is a traditional mechanical manufacturing enterprise with small gasoline engines as the industrial chain. With the implementation of the "carbon peak" and "carbon neutralization" national strategy, green, environmental protection, and low -carbon are the inevitable trend of future technological development. An important manifestation of the company's core competitiveness in the future.

To this end, Huasheng Zhongtian uses the advantages of the national enterprise technology center and other platforms to consolidate and improve the upgrading of traditional internal combustion engine technology, and continuously develops new technologies, and has achieved major breakthroughs in the development and production of new energy technology. At present, the entire series of garden plant protection machinery with lithium battery new energy is produced in batches throughout the line.

Different from the conventional lithium battery technology in the market, Huasheng Zhongtian's lithium battery new energy technology is a iron -free motor technology. It is the newly developed domestic and international most advanced third -generation lithium battery technology. It will definitely set off a lithium battery technology. The new wave of revolution. This technology has applied for a national invention patent and international invention patent. With the comprehensive and extensive application of Huasheng lithium battery new energy technology, in the next 5 years, new technology and new products of enterprises will become the backbone of high -quality development and promote industry development to promote industry development. Enter the new low -carbon stage.

Those who are fighting for the flow, those who are struggling first. Huasheng Zhongtian has always adhered to the innovation -driven development strategy, continuously strengthened the efforts of innovation investment, and strived to build a new highland for industry scientific and technological innovation. In the future, Huasheng Zhongtian will continue to inherit the spirit of the craftsmanship and the spirit of Huasheng, who dares to strive for the first time, and strive to the corporate goals of "creating a well -known brand and casting century Huasheng Zhongtian". The high -quality development of the basin.

New Yellow River Reporter: Liu Jie

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