Zhu Danpeng: Nutrition and freshness are still the topic of pre -production development

Zhongxin Jingwei September 6th. Question: Nutrition and freshness is still the question of prefabrication development.

Author Zhu Danpeng Vice President of the Food Safety Guarantee Promotion Association

In recent years, the domestic prefabricated vegetable industry has accelerated, marketing, government support, and capital promotion. A large number of upstream and downstream companies have entered the bureau to seize the wind. Data show that there are currently more than 68,000 prefabricated companies in China. Among them, nearly 58%of enterprises were established within 5 years. Irai data shows that the size of China's prefabricated vegetable market in 2022 will reach 419.6 billion yuan. There is also a prediction of the brokerage research institute that it will approach the trillion threshold by 2025.

The development of the prefabricated vegetable industry has entered the fast lane at multiple levels. In terms of capital blessings, according to the "Insight Report of the Chinese Prefabricated Vegetable Industry in 2022", from 2013 to 2021, a total of 71 investment and financing incidents occurred in the prefabricated vegetable track. The total amount of financing exceeded 1 billion yuan, involving 42 projects. From January to May 2022, average prefabricated vegetable companies have received financing every month. From ingredients, catering companies to platform companies, prefabricated dishes have become a public in the field of companies.

In terms of consumer acceptance, Baidu Index shows that in 2022, "prefabricated dishes" related search rose 877%year -on -year, of which 95 accounted for more than 30%. During the "May 1st" period in 2022, JD.com's prefabricated vegetable transaction volume increased by more than 250%year -on -year; "618" data showed that prefabricated vegetable turnover increased by 203%year -on -year. Although consumers still have some concerns about prefabricated dishes, it is an indisputable fact that prefabricated dishes are gradually accepted by the market.

From the perspective of development, in terms of B -end, the demand for prefabricated dishes for catering companies has increased. From the current market share, the B -end also occupies the largest proportion, and the market share can reach 80 %. This is mainly due to the diversification of prefabricated products. Because of mass production and standardized production, it can ensure the stability of the taste, and the prefabricated dishes can reduce the kitchen staff, increase the speed of meal, reduce production costs, avoid ingredients in the ingredients in the production costs, and avoid ingredients in the ingredients. Waste in production will help catering companies to attract customers while increasing profits.

Under the double action of the C -end, the prefabricated dishes have also ushered in high -speed development under the dual effects of the "home economy" and the rhythm of fast life. House culture, lazy economy, and cooking Xiaobai's continuous expansion have provided prerequisites for prefabricated dishes. The prefabricated dishes on the C -side are mainly popular consumption, and the ingredients are also popular. However, this does not mean that the importance of the C -side is weak. For the supplier of prefabricated dishes, the C -end is regarded as a crucial step. The necessary road to develop China's prefabricated dishes should be "walking on both the B -end and the C -terminals". The B -end can quickly form a scale effect, but the brand effect needs to be created through the C end. Therefore, the effort will be the future will be the future. The core direction of prefabricated vegetable development.

It is worth noting that although the domestic prefabricated vegetable industry is hot, it is actually a few years from behind to the stage. In just a few years, the prefabricated vegetables basically do not have a national brand. The development of the industry still has small sales regions, low industry concentration, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, scale, and scale in the industry. There are fewer problems with the above companies.

At present, there are still two key pain points in the prefabricated vegetable industry, and these pain points are solved. These pain points are the conditions for prefabricated vegetable companies and industries to achieve healthy and good development.

First, the current consumer's recognition and acceptance of prefabricated dishes may not be high enough. Some consumers will think that the nutrition of prefabricated food foods will be lost or the ingredients are not fresh. The Chinese pay attention to the freshness of the ingredients, and the prefabricated dishes are contrary to it. Moreover, the current domestic prefabricated vegetables are still restricted by technology and freezing technology. Most prefabricated vegetables are "more meat and less vegetables". The sodium content is generally too high, which may affect the nutritional level. In recent years, with the entire takeaway and the repeated epidemic prefabricated dishes, the consumption side is currently passive acceptance. From the perspective of the industry, it is definitely favorable, it can improve efficiency, reduce costs, etc. Looking at it as a whole, the game and contradiction between the industrial end and the consumption end still exist, and it still takes time to precipitate. At the same time, more innovative upgrades and product iterations need to be used for the industrial end. The capital helps the industry to develop in a healthy, conscience and orderly direction.

Second, the prefabricated vegetable industry lacks unified national standards and specifications. In terms of food safety, the prefabricated vegetable industry has low entry thresholds, and many people enter the bureau. There are many industries involved in the bureau and common foundry. Although since 2022, multiple group standards for prefabricated dishes have been released, and there are also prefabricated industrial alliances, but from the current point of view, the standards formulated are at most industry standards, not national standards. This may be possible for the development of the prefabricated vegetable industry. It played a guiding role, but it has no uniqueness and compulsory. Recently, the Chinese Consumer Association released the analysis of the complaint status of the National Consumers Association in the first half of 2022. The name of the prefabricated dishes is unknown, and the prefabricated dishes did not notify the use of prefabricated dishes. It should be accelerated to the formulation of the national standards and specifications in the prefabricated vegetable industry, solve the status quo of small, loose and chaos in the prefabricated vegetable industry, and the problem of food safety that may be generated. (Zhongxin Jingwei APP)

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Editor in charge: Zhang Yan

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