Keep updates the IPO prospectus. In the first quarter of 2022, revenue of 417 million increased by 37.6% year -on -year
Author:China Economic Network Time:2022.09.06
On September 6, 2022, the smart fitness platform Keep updated the prospectus on the Hong Kong Stock Exchange. Keep submitted a prospectus to the Hong Kong Stock Exchange for the first time in February this year, and plans to sprint the "first share of sports technology" in Hong Kong stocks.
Data show that from 2019 and 2020 to 2021, Keep recorded a total revenue of RMB 663 million, 1.107 billion yuan, and 1.6 billion yuan, respectively, and recorded revenue of 417 million yuan in the first quarter of 2022, a year -on -year in 2021 In the first quarter, 303 million yuan increased by 37.6%.
The significant increase in revenue is mainly due to the growth of the company's own brand sports products and membership subscriptions and online payment content. The increase in its own brand sports product income, thanks to the increase in sports product customers and the increase in income generated by non -DTC channels; increased membership subscription and online payment content income, thanks to the increase in the average monthly subscription membership and the continuous increase in membership penetration.
In accordance with the non -international financial report standards, the net losses after the adjustment of Keep in 2019, 2020, and 2021 were 366 million yuan, 106 million yuan, and 827 million yuan, respectively. In the first quarter of 2022, the CEEP company was adjusted by a net loss of 155 million yuan under the measurement of non -international financial reporting standards, which was significantly narrowed significantly compared with the same period last year.
According to the prospectus information, within six months of 2020, 2021 and as of June 30, 2022, the monthly active users of the Keep platform were 29.7 million, 34.4 million, and 37.7 million, respectively.
The membership penetration rate of the KEEP platform increased from 6.4%in 2020 to 9.5%in 2021, and from 8.7%for 6 months ended June 30, 2021 to 6 as of June 30, 2022, 6, 6 ended in June 30, 2022, 6 ended June 30, 2022. 9.7%of the month.
The prospectus states that the IPO fundraising will be used for research and development to improve technical capabilities and promote product innovation, the development and diversification of fitness content, and brand promotion and promotion.
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