This year's "6 · 18" Yanbian Prefecture realized network retail sales of 1.472 billion yuan

On June 20, the reporter learned from the State Administration of Commerce that during the "6.18" period this year, the retail sales of the whole state achieved 1.472 billion yuan, an increase of 20.85%year -on -year, and the growth rate was 11.06 percentage points nationwide, accounting for the province's online retail sales in the province The amount is 18.92%, ranking second in the province.

The firepower such as pre -sale of explosive products, full discounts, live broadcast and cargo are fully opened. Through the "online drainage, physical consumption" model, the mainstream platforms "Yanbian Specialty Museum", e -commerce companies, and anchors actively carry out online promotion activities. Participate in the "return blood", accelerate the recovery of goods and service consumption, and leverage the "new space" of consumption growth online and offline. Jilin Aodong Health Technology ranks second in the province's e -commerce advantage brand list, JD.com's "Yanbian Pavilion", "Yanji Pavilion", Tmall's original flagship store, Jingdong "Yanbian Agricultural Pavilion" and other online merchants. Ten top online merchants sales reached 19.98 million yuan.

Live e -commerce promotion continues to increase, and small and medium businesses release potential. Our state catering, entertainment and other industries have been sold on online platforms. During this period, the prefecture's Douyin and Kuaishou live sales were 42.473 million yuan, the orders exceeded 1.208 million, and the store activity was 294; Two people, the conversion rate of live broadcast products is 5.5%. Green and high -quality agricultural products are selling strong online, ginseng, ganoderma, and rice have attracted much attention. Our state online anchor has promoted high -quality agricultural products in rural areas through rich rural short videos and live broadcasts. "During the period, the live sales achieved 6.5 million yuan, and the number of orders exceeded 131,000 orders.

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