Moon cake packaging box single sales: 188 monthly monthly cake gift box box accounted for 100 yuan, some box sellers monthly sales of millions

Different from previous years, this year's "Mooncake Slimming Order" not only requires key supervision of boxes with a unit price of more than 500 yuan. The relevant national standards introduced later also stipulated that the sales price of more than 100 yuan. It is reduced from 20%to 15%, and packaging materials must not be used as precious metals and mahogany materials.

In this case, many moon cake gift box manufacturers have aimed their business at individual and SME users, sold empty boxes separately, or launched moon cake gift box packaging customization services.

Some merchants told the Red Star Capital Bureau that a moon cake gift box with exquisite packaging in the store, which is called "Flying Lottery Moon", is priced at 188 yuan, which contains 8 moon cakes, but if you only buy a packaging gift box, the price is 100 yuan, and the batch purchase price It can be as low as 80 yuan.

The Hongxing Capital Bureau noticed that the sales of "making money by paper" are considerable. Taking the Alibaba platform as an example, the turnover of a variety of moon cake packaging gift boxes in the past 30 days is as high as one million yuan.

↑ "Feitian Lan Moon" product map, screenshot from Taobao platform

Do not let "overpack

180 yuan with moon cakes, 100 yuan without moon cake

On August 15th, the National Standard of the State Administration of Market Supervision approved the release of the National Standard No. 1 of Food and Cosmetics No. 1 was officially implemented.

According to the requirements of the new national standard, the number of moon cake packaging layers does not exceed 3 floors; moon cakes should not be mixed with other products; moon cakes with a sales price of more than 100 yuan, the proportion of packaging costs will be reduced from 20%to 15%; the sales price is 100; Moon cakes below the yuan, the proportion of packaging costs remains unchanged by 20%; packaging materials shall not use precious metals and mahogany materials ...

Earlier, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision jointly issued an announcement to clearly implement key supervision of boxes with a unit price of more than 500 yuan.

After the announcement of the new national standard, some moon cake packaging manufacturers changed the previous sales model, and took out some packaging boxes that were originally only supplied to moon cake manufacturers to disassemble and sell them alone, directly facing consumers or consumer companies.

The Red Star Capital Bureau noticed that recently, there are many novel and diverse moon cake gift boxes on Taobao and JD.com, including moon cake gift boxes that can be used as shadow light boxes, and hollow paper carving boxes similar to three -dimensional books. Rockets' gift boxes, etc., sold considerable sales.

There is a moon cake gift box seller told the Red Star Capital Bureau that a variety of moon cake gift boxes in the store can be sold separately.

Take one of the moon cake gift boxes called "Flying to the Moon" as an example. The painting board embedded with different moon patterns can rotate the combination of different patterns.

According to the customer service staff, the "Flying Moon" creative moon cake gift box is priced at 188 yuan, including 8 yuan of moon cakes, but if you only buy a packaging gift box, the price is 100 yuan, and the batch purchase price can be as low as 80 yuan.

↑ Screenshot of Alibaba Platform

Ordinary moon cake gift box packaging cost is about 20 yuan

There is a packaging box seller to sell millions a month

How much is the production cost of the "Flying Moon" moon cake box with a price of 100 yuan?

The merchant did not disclose its production cost to the Red Star Capital Bureau, but another business person in charge of the merchant specialized in paper products, Mr. Liu said that the cost of paper packaging is about ten yuan. The cost of packaging is also around 20 yuan. "The production cost is very low, mainly because the design is expensive, from thousands to tens of thousands."

Mr. Liu told the Red Star Capital Bureau that in the past, the moon cake gift box for enterprises was more biased towards a business style. Works, "It should be exquisite and special, it is best to use it for the second time."

The Red Star Capital Bureau noticed that such "making money by paper" companies' sales are considerable. On the Alibaba platform, the turnover of a variety of moon cake packaging gift boxes in the past 30 days is as high as one million yuan. The "Moon Cake Packaging Box" on Taobao, the monthly sales of a variety of products are more than 5,000.

In fact, as seasonal food, the gross profit margin of moon cake gift boxes is quite high.

Taking the moon cake giant Guangzhou Restaurant (603043.SH) as an example, the monthly cake business revenue of Guangzhou Restaurant in 2021 was 1.521 billion yuan, the cost was only 662 million yuan, and the gross profit margin was 56.46%, the highest gross profit in all business. This is still the data that affects the decline in gross profit due to rising raw material prices. Previously, the gross profit margin of the moon cake business exceeded 60%.

Another listed company Yuanzu (603886.SH) has merged the moon cake gift box business with the Chinese and Western pastries since 2020. The gross profit margin of its "China and Western Pastry Gift Box" sector was 51.51%in the previous year. In 2019, it was not merged. Its moon cake gift box gross profit margin reached 65.85%, and the gross profit margin in previous years also exceeded 60%.

With high profits attracted, more and more enterprises enter the field of moon cakes. Ai Media Consultation data shows that Chinese moon cake companies have doubled in the past ten years. As of July this year, my country's mooncake companies have registered 40,478. The scale of the moon cake market is also rising, from 13.18 billion yuan in 2015 to 21.81 billion yuan in 2021, and it is expected that China's moon cake sales will reach 24.38 billion yuan in 2022.

Red Star News reporter Xie Yutong

Responsible editor Ren Zhijiang Editor Wang He

- END -