New formats and new model drivers increase

China Business Daily (Reporter He Yang), as an important part of the China International Service Trade Fair (hereinafter referred to as the Service Trade Council) in 2022, opened in Beijing on September 1st in Beijing. At the meeting, a number of transcripts about the development of e -commerce in my country were released, and they were increasing. "China e -commerce has stabilized the world's first in the world in the online retail market, the number of online shopping, the digital express delivery business, and the scale of mobile payment." Sheng Qiuping, the deputy minister of the Ministry of Commerce, pointed out that since 2021, despite the fact that there are many excellent factors, China Electronics has faced China Electronics, and China Electronics Business still shows high toughness.

Multiple data ranks first in the world

The "China E -commerce Report (2021)" released at the meeting (hereinafter referred to as the report) shows that the national e -commerce transaction volume of 2021 reached 42.3 trillion yuan, a year -on -year growth rate of 19.6%, of which the transaction volume of the commodity category was 3.13 trillion yuan, and the service service was 31.3 trillion yuan. The class transaction value reached 1.1 trillion yuan; the national online retail sales were 1.3.09 trillion yuan, a year -on -year growth rate of 14.1%; e -commerce practitioners reached 67.278 million.

Sheng Qiuping said that China's e -commerce ranks first in the world in the online retail market, the number of online shopping, the digital express delivery business, and the scale of mobile payment, and has become an important force to unblock the domestic and international dual cycles. As a typical representative of the digital economy, e -commerce is not only a specific product of the deep integration of digital technology and the real economy, but also an effective carrier for continuously spawning new industries and new formats. It is also an important force for steady growth, employment, protecting people's livelihood, and promoting consumption. Essence

He said that this year is the 12th Chinese e -commerce conference. In traditional Chinese culture, "12" symbolizes a complete cycle, which has a complete and perfect meaning, but also means a new start. In accordance with the trend of history, promoting the high -quality development of e -commerce is the need for the times and the general trend.

New trend of e -commerce

At the meeting, the director of the Ministry of Commerce and the Director of the Ministry of Commerce, Ji Fangli, comprehensively interpreted the new achievements of e -commerce development and looked forward to the new trend of the future. She said that under the environment of the new crown pneumonia's epidemic and the world economy adjustment, my country's e -commerce development momentum is still strong and full of toughness, becoming a key driving force for unblocking domestic "dual cycles", and in order to achieve a good start of the "14th Five -Year Plan". Make positive contributions.

Jianfangli shared several sets of data: Since 2021, despite the fact that there are many excellent factors, my country's e -commerce still shows extremely strong toughness. For trillion yuan, the number of e -commerce practices exceeds 67 million. From January to July this year, it continued to show strong vitality. The national online retail sales reached 7.3 trillion yuan, of which the online retail sales of the physical goods were 6.3 trillion yuan, accounting for a total of 25.6%of the total retail sales of consumer goods, which was about 6 in the world. At a percentage point, the online retail sales of agricultural products increased by 10.2%.

In her opinion, the above data fully indicates that e -commerce in 2021 strongly supports stable growth, promoting consumption, ensuring employment, and benefiting people's livelihood. The report pointed out that in 2021, e -commerce showed several major characteristics, such as new formats and new models driving e -commerce continued to grow. Short video and streaming media live broadcasts gradually became normal e -commerce marketing channels. Applets helped enterprises to create new digital infrastructure; New consumption and new brands help online consumption to improve quality and capacity, "Online New Year Festival" and "Double -Pine Online Shopping Festival" and other promotional activities. Rise.

Business big data monitoring shows that in 2021, many non -heritage products that embodies the excellent traditional culture of China have become new national tide products, with sales increased by 39%year -on -year; e -commerce helps to resist the confession, ensure people's livelihood and stable employment; cross -border electrical electricity; Merchants have accelerated the development of branding; the digital merchant and farmers' action helps develop new infrastructure of rural e -commerce, build agricultural product network brands, and continue to heat up for "new farmers" e -commerce entrepreneurship and employment.

There is a lot of room for improvement in cross -border e -commerce

my country's overall development of e -commerce has achieved a lot of achievements, but some experts believe that in terms of cross -border e -commerce and e -commerce companies, they still have some room for improvement.

Jiang Xiaojuan, a member of the Standing Committee of the National People's Congress and deputy chairman of the Social Construction Committee, said that the development of the entire e -commerce must have exchanges, scenes, culture, and many fresh content. my country's e -commerce is the most active and most competitive part of the digital economy, but there is still much room for improvement in cross -border e -commerce.

Jiang Xiaojuan shared the Tao that it can be shaped through various types of scenarios, live broadcasts, short videos and other innovative modes, not only the pictures have the truth, but also interesting and exchanges. For example, in early 2020, the Rwanda Ambassador to China James Kimori and the directors of Alibaba Group and the Chairman of Ant Group Jing Xiandong brought the goods to Lwanda Coffee live broadcast. Once the coffee beans are put on the shelves, it is empty, which is equivalent to selling the product's sales in the past year.

According to EMARKETER (market research institution) data, the global retail transaction volume in 2021 was US $ 4.938 trillion, an increase of 16.3%year -on -year, 6.6 percentage points higher than the growth rate of global retail transactions. Among them, China's online sales reached $ 256 trillion, accounting for 51.9%of the world's. The total size of the nine markets in the list of the top ten e -commerce markets is more than the total size of the top ten e -commerce markets.

It is worth noting that Chinese companies have a low proportion overseas. In early May, the United Nations Trade Conference released the top 100 list of digital multinational companies in 2022. The analysis showed that the growth rate of digital multinational companies is significantly faster than that of traditional multinational companies, and it is becoming the leading force to change the global trade and investment pattern. Chinese digital companies have fewer entry and low overseas business income, indicating that the degree of internationalization of digital companies in my country is low. Among the 100 digital multinational companies from 18 countries, China's overseas sales revenue share in the list of enterprises was the lowest, only 7.1%(10.1%in South Korea, 22.4%in Japan, and 37.2%in the United States). Jiang Xiaojuan also gave five suggestions for promoting the development of cross -border e -commerce from the perspective of governance. She said that it is necessary to look at the important role of e -commerce platforms from the perspective of digital multinational companies, and encourage platforms to integrate resources to provide new models of integration and development of cross -border cargo trade and service trade full chain; promote enterprises to strengthen the construction of an international operation compliance management system; Encourage e -commerce platforms and related departments to innovate e -commerce import business models, regulatory models, and related institutions and mechanisms, encourage importing more high -quality diversified consumer goods to promote domestic consumption growth; allow more localities and enterprises to pilot data cross -border circulation. At the same time, clarify the setting rules of the "traffic light" of the digital platform as soon as possible and the rules of the behavior of enterprise overseas operations.

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