The moon cake "slimming" has entered the era of strong supervision. Why is the regulatory red line set at 500 yuan?Average production cost, 70 yuan!

"Sky price moon cakes" are available every year, but unlike previous years, this year has ushered in a "strong supervision" with high strength and extended front.

In June of this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration of Market Supervision and Administration jointly issued the "Announcement on Containing the" Sky "moon cakes and promoting the healthy development of the industry" to propose a box that exceeds 500 yuan in the unit price Moon cakes are under key supervision, which requires operators to produce or sell boxes of moon cakes. Mooncakes must not use precious materials such as precious metals and mahogany to reduce the overwhelming use of packaging materials.

In order to curb the "sky -high moon cakes", the National Commission for Discipline Inspection has also shot recently. According to the CPPCC Network, the relevant person in charge of the Discipline Inspection and Supervision Group of the National Development and Reform Commission has formulated a specific supervision plan for the State Development and Reform Commission to curb the "sky -high" moon cake work, establish a regular work dispatch mechanism, and clearly follow up.

This means that the moon cake "slimming" began to enter the era of strong supervision.

On September 2, 2022, Hefei, the law enforcement officer of the Market Supervision Institute went deep into the commercial super moon cake counter to conduct food safety inspection. Picture according to visual China

From June to the present

Comprehensive encirclement "sky -high moon cake"

"In recent years, the overall specifications of the moon cake market are orderly. Most of the mooncakes are closer to market demand, but there are still some companies that have various ways to speculate on moon cake prices, and the price of sky -high prices still exists." Jin Xiandong pointed out at a press conference in August that before the Mid -Autumn Festival this year, market supervision and inspection will be strengthened, and violations of laws and regulations will be severely investigated and disclosed. Essence

The relevant person in charge of the National Development and Reform Commission once stated that the main purpose of the release of the "Announcement" was to promote the return of public consumer goods such as moon cakes to return to the origin of traditional culture, promote frugality, oppose waste, form a wide range of social consensus, and curb the "sky -high price" phenomenon of traditional festivals.

Following the launch of the "Announcement" in June, the National Development and Reform Commission carried out two months of survey, publicity and industry guidance. In early August, the General Administration of Market Supervision decided to organize centralized rectification actions for 2 months. At the end of August, the National Development and Reform Commission issued a statement, saying that it was widely collected in various aspects of problems, quickly promoted relevant parties to rectify, and transferred suspected violations of laws and regulations for verification and investigation.

In the process of investigation, some high -end hotels sell moon cake gift box mixed high -end tea, tea sets, etc., and some parties also report that online merchants that are more concentrated will mix the sales of moon cakes and red wine and other products. question. The National Development and Reform Commission stated that they all urged rectification and removed illegal products.

↑ The workers are busy in the moon cake production workshop. According to IC Photo

On September 1, the National Development and Reform Commission issued a document to disclose the Price Department of the National Development and Reform Commission and the General Administration of Market Supervision and the Price Supervision Bureau to conduct joint inspections of the moon cake market for joint inspections. According to the data of the General Administration of Market Supervision, as of August 31, the national market supervision department dispatched law enforcement officers to inspect 150,000 operators and check more than 30,000 market entities such as hotels and supermarkets around price issues.

The Red Star Capital Bureau learned from the relevant person in charge of the National Development and Reform Commission that the reason for the introduction of the "Announcement" was a sign of a bombardment of the sky -high moon cake. It may be alienated into a carrier of corruption.

Bo Wenxi, vice chairman of the Chinese Enterprise Capital Alliance, told the Red Star Capital Bureau that although the situation has improved in recent years, the moon cake market has occurred in the so -called innovation and profits, and under the pressure of competition, over -packaging and over -marketing. The situation is still more common. At this time, strengthening supervision is to prevent the same problem from taking the opportunity to flood again.

The regulatory red line is set at 500 yuan.

The average production cost of the box moon cakes is about 70 yuan

The "Announcement" proposes to implement key supervision of more than 500 yuan boxes of moon cakes. It is required that the operator should save the transaction information of the moon cake of more than 500 yuan for the sales unit price to prepare the relevant departments to check in accordance with the law.

Why is 500 yuan a red line? The Red Star Capital Bureau learned that the National Development and Reform Commission had conducted cost investigations on more than 30 moon cake companies, and then concluded that based on industry organizations and e -commerce platform data.

"From the perspective of many years of market conditions, the average production cost of boxes of moon cakes is about 70 yuan/box, and boxes of boxes with a unit price of less than 200 yuan account for more than 80%, and the unit price of more than 500 yuan accounts for about 1%. The social acceptance of more than 500 yuan is high. "The relevant person in charge of the Price Department of the National Development and Reform Commission said.

In order to curb the "sky -high" moon cakes, the "Announcement" proposes that when selling boxes with a unit price of more than 500 yuan, the operator shall save the legally obtained transaction information in the transaction, such as the trading date and payment records, etc., to prepare the relevant departments to check according to law.

Not only that, the National Development and Reform Commission will also enter the enterprise to conduct a cost investigation for enterprises that produce and sell "sky -high" moon cakes.

This series of actions is designed to reduce the living space of "sky -high" moon cakes. Regarding the key supervision of the "unit price of 500 yuan" moon cakes, the person in charge of the above price department stated that this has also set out a clear red line of supervision, clarifying the behavior of moon cake production and sales enterprises, and released clear expectations to operators, which is conducive to guiding guidance Operators are rationally priced and operated in accordance with laws and regulations, and consciously maintain market order.

↑ Data matching. According to IC Photo, "short -term may have an impact on related production and sales companies, but long -term view is conducive to promoting the healthy and sustainable development of the moon cake industry." Mooncake companies have released a "signal" -the intention to be used in the product itself, and it is necessary to reduce the product transformation and packaging to meet the supervision needs.

Previously, the relevant supervision of the sky -high moon cakes also achieved certain results. A few days ago, the China Bakery Food Sugar Industry Association released the "2022 Chinese Mooncake Industry Development Trends" report showed that under a series of new moon cake regulations, the "sky -high" moon cakes with a price of more than 500 yuan this year will be significantly reduced, and the moon cake gift box packaging will be further. "Slimming", the price is mainly concentrated between 80 yuan and 260 yuan.

Do not interfere with reasonable prices

The new regulations are expected to improve the "sky price" wind

Will other manufacturers produce moon cakes have also been affected? In this regard, the person in charge of the above -mentioned price department clearly pointed out that the price of moon cakes is formed by the market, and the operator is independently decided. The price does not intervene within the reasonable range.

For the supervision of sky -high moon cakes, it is also expected to form a long -term mechanism in the future. The National Development and Reform Commission stated that the "Announcement" focuses on the full chain of supply and marketing in the moon cake market, studying and establishing a regulatory system that combines prevention, supervision and punishment. At the same time, it emphasizes that enterprises, industries, governments, and social collaborations support industry organizations to play the role of industry self -discipline.

In fact, it is not only a moon cake. In the national standards of "Restricted Products Excessive Packaging Requirements for Food and Cosmetics", which was officially implemented on August 15 this year, further strictly requires core indicators such as moon cakes, dumplings and other packaging layers. Do not use precious metals and mahogany materials.

The file also requires the packaging cost. For example, moon cakes and rice dumplings with a sales price of more than 100 yuan will be reduced from 20%to 15%from 20%.

Many interviewed experts believe that under the advocacy of new regulations and new consumption fashion, issues such as "sky -high" moon cakes and rice dumplings are expected to be gradually solved.

"From the perspective of consumer psychological perspective, gift consumption does have the characteristics of 'excessive packaging', which is related to the attributes of moon cakes. It is also a consumer psychological problem that the industry must face up and faces and guides." Bai Wenxi said.

He pointed out that the problem of excessive packaging should strengthen compulsory standards and punishment from the two links of production and circulation, and the source should be eliminated. "Relevant regulations are introduced to regulate the industry. Strong supervision of moon cake gift boxes, for moon cake manufacturers, helps promote the return of enterprises to the original intention of the market and the quality of the industry's healthy competition."

From the perspective of the public, Wang Peng, Renmin University of China, pointed out to the Red Star Capital Bureau that the policy takes time to implement it. "In the process, publicity and guidance should be increased. For example Rights protection and law enforcement. This should be that all parties in the society can participate. "

Red Star News reporter Wang Tian

Responsible editor Ren Zhijiang Intern editor Zhu Jieying

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