Behind the plunge of Fuling mustard, the price increase exceeds Moutai, and it has exceeded 20 yuan per catty.

On September 5th, Fuling mustard fell into the market, and the session fell 8%for a time to report to 28.21 yuan per share. At the end of June, Fuling mustard was still at a high of 34, but now it has fallen to 28 yuan. Some netizens lamented, is it unable to consume mustard?

In the past, people couldn't afford to eat mustard, but I did not expect to become a real thing now.

At present, the 80g bag of Fuling mustard is about 3 pieces and 5 pieces, and 1 pound of mustard is 22 yuan. If it is 70g of hardcover, 1 catties of mustard is 25 pieces. The mustard that was originally only five cents is now more expensive than pork. Beckta is not a necessity. No one wants to be the head of injustice, so why is mustard more and more expensive?

If we want to talk about mustard, we can't get around the dragon head of the mustard industry, Fuling mustard.

In 1970, at the World Sauce Coriander Evaluation Meeting, Chinese mustard and Germany's sweet acidic cabbage and Sour cucumber in France were also called the world's three major pickled vegetables. The mustard is also one of the three famous dishes exported by China. It can be seen that the Chinese mustard market broad. The only domestic mustard is really bigger and stronger. It is Fuling mustard. This is also the only company that is listed by mustard.

"Wujiang mustard, my grandfather's grandpa said good", "Huang Ama" Zhang Tielin's advertisement was raised at the time of the Fuling mustard, and it suddenly brought the fire of Wujiang Fuling mustard. Fuling mustard has become the leading industry with a market value of more than 20 billion yuan.

Cheap and appetizing mustard, it can be said that it is loved by migrant workers, but now it has become a "high -end dish" that is more expensive than pork. According to statistics, from 2008 to the present, Fuling mustard has risen 13 times in the past 14 years, and the cumulative increase is far more than Moutai.

The side effects of price increases are to affect sales.

In 2021, when the factory price of some Fuling mustard products was raised by 3%-19%, sales fell by 1.7%. In the first half of the year's financial report, it was also mentioned that the price of the main products that accounted for more than 10%of the current revenue increased by more than 30%, and the sales volume of mustard decreased by 9.97%year -on -year.

However, the decline in sales did not make Fuling mustard losses, but instead rely on price increases to maintain the growth of performance. From the first half of the financial report disclosed by Fuling mustard, Fuling mustard achieved a revenue of 1.422 billion yuan and net profit of 516 million yuan in the first half of the year, a certain increase from the same period.

As for the reason for the increase in the price of Fuling mustard, the most important point is the rise in raw materials. In addition, according to the performance announcement, in order to ensure profitability in the first half of the year, the sales costs were greatly reduced, and there were a lot of advertising investment.

In fact, the growth rate of Fuling mustard profit is gradually slowing down, and the gross profit margin of mustard business has also decreased by 4.5%. Fuling mustard rises continuously, and consumers may choose cheaper to replace.

(Author | Naimu)

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