Proclaimed that "stimulating height potential", Abbott milk powder was fined 200,000 yuan

Jimu Journalist Yun Ying

The Tianyancha APP shows that recently, because of the live broadcast of Abbott Trading (Shanghai) Co., Ltd. during the online store, infant formula milk powder can "stimulate the potential of height", "reduce constipation" and "reduce diarrhea", violated the food safety law and advertising law, and was in Shanghai. The Pudong New District Market Supervision and Administration Bureau fined 200,000 yuan. It is worth mentioning that in recent years, Abbott has been investigated and dealt with many times in violation of the food safety law and advertising law. At the same time, Jimu Journalists sorted out and found that the Abbott Global Data data showed that the revenue of the nutritional sector of milk powder was 3.85 billion US dollars, a year -on -year decrease of 15.9%. It is the only sector in the four major business sectors.

Proven that children's milk powder can "stimulate your height potential" and be fined

According to administrative penalties (Shanghai Supervisory Free Trade Division [2022] No. 152021005936), Abbott Trading (Shanghai) Co., Ltd. Co., Ltd. on July 21, 2021, at the live broadcast room of its Jingdong platform online store "Abbott Jingdong Selfic Campaign Store" live broadcast room The "Super Flash CP" live activity was carried out. In order to increase product sales and increase product awareness, it carried out live promotion activities for infant formula milk powder.

Screenshot of administrative penalties

The "Super Flash CP" live broadcast activity was commissioned by the parties to commission the advertising company. The live broadcast event plan planning and propaganda script production were provided by the parties. The advertising company was initially written by the parties and approved and agreed. During the live broadcast event, the anchor of the product "Abbott Jingzi organic children's formula modulation milk powder 4 section 4" was introduced during the publicity that the product "a potential that can stimulate this height"; Proclaiming the product "a situation of constipation such as constipation and reducing diarrhea."

The Market Supervision and Administration Bureau of Shanghai Pudong New Area believes that the two products mentioned above are not health foods, but the "improvement and development" and "lax" claimed in the advertisement are the function of health food.

The Market Supervision and Administration Bureau of Shanghai Pudong New Area also believes that the parties declare the functions of non -health food infant formula milk powder in the live broadcast of non -health food infants and young children. Article 38, paragraph 1 and Article 9 of the "Advertising Law of the People's Republic of China", ordered the parties to stop publishing illegal advertisements in accordance with the law and fined a fine of 200,000 yuan.

Abbott has been fined repeatedly in China

Jimu News reporters have sorted out and found that in recent years, Abbott China has been investigated and dealt with many times in recent years. According to statistics from Tianyan Check, the amount of fined has exceeded 10 million yuan in the past two years. Public information shows that Abbott China has been exposed many times and investigated. In May 2021, Abbott was fined 9.09 million yuan for "production and operation of packaging materials, containers, transportation tools and other contaminated foods such as food, container, transportation tools, etc.".

Sky Eye Check Screenshot

In addition to product safety issues, Abbott has been punished many times in recent years for violating the advertising law. In July 2021, Abbott scanning glucose monitoring system products were fined 848,000 yuan by the Shanghai Market Supervision and Administration Bureau for violation of the advertising law.

According to Tianyan Inspection, in October 2020, Abbott was fined 1.94 million yuan by the Shanghai Yangpu District Market Supervision and Administration Bureau for its advertisement without review, and was ordered to eliminate the impact within the corresponding range. In 2019, a batch of Abbotts Constellation Pure Children's Formula Milk Powder released the "2 core nutritional ingredients on the official website, RRR enhanced the brain nerve connection as high as 81%, OPO promoted key nutrient absorption as high as 97%" and "nucleotide can enhance enhancement Advertising terms such as the baby's immunity, there are inaccurate expressions and the problem of using medical terms without authorization. It was fined 200,000 yuan by the Market Supervision Bureau of the Pudong New District of Shanghai.

The semi -annual report shows that the performance of the nutritional sector declines

According to data from the Global Semi -annual report of 2022, in the first half of 2022, Abbott's total sales were US $ 23.152 billion, a year -on -year increase of 11.96%. Although the overall increase is in the state of increasing, from the perspective of the business section revenue, it is mainly due to the diagnostic business driven by the new crown express checkup.

Among them, the revenue of the nutritional sector where the milk powder is located is 3.85 billion US dollars, a year -on -year decrease of 15.9%. It is the only sector in the four major business sectors.

It is reported that the reason for the decline is mainly due to the decline in the sales of infants and young children. Data show that in the first half of this year, the Abbott children's nutritional business fell 27.5%year -on -year and fell 9.1%in the international market.

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