Time Classic Pay tribute to Handan | Luzhou Laojiao 1952 Handan was released

On September 3rd, Luzhou Laojiao held a "Time Classic, pay tribute to Handan" listing conference in Handan in 1952, to pay tribute to the city's glory with the classic fragrance of classics.

In 1952, Luzhou Laojiao stood out in the first National Wine Conference with excellent quality, won the title of "Chinese Famous Wine", and was selected as "Chinese Famous Wine" in previous national famous wine selection. In 2022, the brand representatives created by Luzhou Laojiao in Luzhou Laojiao 1952 was released on Handan.

At the press conference, Luzhou Laojiao Guojiao Liquor Sales Co., Ltd. 1952 Hao Haoran, the brand manager of the North China region, Wu Jiabo, the manager of the southern region of Hebei, Luzhou Laojiao Guojiao wine Limited 1952 Handan City Manager Han Zhiming and dealer representatives and the media from all walks of life gathered to open the ceremony of the Laojiao listing of Luzhou Laojiao 1952 to witness the glory of the times and pay tribute to the spirit of pioneering.

Inherit history and culture, draw on the power of pioneering

Handan, a historical and cultural city that has not changed the city in 3000 years, from the beginning of Huaxia civilization to the leap of modern civilization, after vicissitudes of vicissitudes. On the vast ancient Zhao land, it was born and renamed extremely rich historical and cultural resources. The witnesses and builders of the new era draw on spiritual nourishment and forward forces from these precious wealth, and move forward in Handan's new journey towards a modern regional central city.

▲ Luzhou Laojiao Guojiao Liquor Sales Co., Ltd. 1952 Hao Haoran, brand manager of North China Region

As one of the Chinese famous wine companies carrying important social values, Luzhou Laojiao inherits the non -legacy brewing skills in 698, continuing to fit the current consumption upgrade trend to help a better life with high -quality liquor. The mind of keeping inheritance, exhibiting the aspirations of innovation, while Luzhou Laojiao has a long history of inheriting the winemaking process and adhering to the precious cultural assets, it has always advanced with the times, innovated, and continuously explores the road of high -quality development of Chinese famous wines.

The mission of the times, compose famous wine brilliant

In 1952, the first National Wine Club was held in Beijing. Luzhou Laojiao wine, as one of the typical representatives of strong fragrant liquor, was awarded the title of "Chinese Famous Wine", and was included in the history of Chinese liquor in the name of "Xiangxiang". Since then, Luzhou Laojiao has also made outstanding contributions to promoting the upgrading and innovative development of Chinese liquor.

In 1959, the first book of liquor brewing professional textbook "Luzhou Laojiao Daqu Liquor" was published to make outstanding contributions to regulating the standard of brewing technology in Chinese strong white wine; Creating white wine reviews, effectively improved and stabilized the quality of the wine. Beginning in the 1960s, Luzhou Laojiao took the lead in opening a technical study and training courses across the country to cultivate a large number of winemaking technical talents.

Craftsmanship classic fragrance, re -renamed wine quality

▲ Luzhou Laojiao Guojiao Liquor Sales Co., Ltd. 1952 Handan City Manager Han Zhiming Speed ​​on the spot

At the press conference, Luzhou Laojiao Guojiao Liquor Sales Co., Ltd. 1952 Handan City Manager Han Zhiming introduced the deep brand assets represented by the four numbers of "1, 9, 5, and 2" for the "1, 9, 5, and 2".

"One pulse inheritance" -Houzhou Laojiao 1952 was made from the 22nd generation of the traditional brewing technique of Luzhou Laojiao wine, and the chief Chinese liquor wine master Zhang Suyi was brewed; Typical style of liquor.

"Nine Dao Strict Selection" —— Selected by the Jiu Dao on the raw grain, wine picking, and wine storage, and the excellent selection of the best, creating the classic flavor and extraordinary quality of Luzhou Laojiao 1952. Selected 95%of the starch of the branch chain, a complete and full "Chinese liquor best brewing raw material" Sichuan South Nangan red sorghum, to ensure that the wine is rich, the wine is excellent, and the entrance is sweet and mellow.

"Five Famous Wine" -Hezhou Laojiao won the title of "Chinese Famous Wine" in the first session of the wine club, and has been selected as "Chinese famous wine" in previous national famous wine selection, becoming the "Grand Slam" of the five national wines in the country.

"Double Cave Tibetan Old Wine" -The alcohol that stores for five years in the three natural Tibetan wine caves as base wines, and seasoned with old wine to make the wine body strong, the taste is more mellow and plump Essence

Luzhou Laojiao 1952 gives full play to the advantages of Luzhou Laojiao brewing resources, innovate the flavor of strong white wine, awaken the classic taste of Chinese famous wine in people's hearts and the memory of the Luzhou Laojiao brand, to surpass the classic posture and re -rename the quality of wine.

Pass the pioneering spirit and start a beautiful chapter

From the exclusive title of "Champions to the Champions" in Luzhou Laojiao, to the people's network to launch the "Literary Star Examination · Megam" series of interviews ", and then helping the Chinese national team to prepare for the Winter Olympics, Luzhou Laojiao 1952 Innovation narration The pioneers of the pioneers in various fields are unremittingly struggling, passing the spirit of pioneering, and paying tribute to the glory of the times. As the core item of the high -end market strategy of Luzhou Laojiao, Luzhou Laojiao 1952 will further build the high -end line of Luzhou Laojiao, help Luzhou Laojiao seize the development of Chinese famous wine development, and achieve a comprehensive brand revival of the brand.

In the context of consumption upgrades in the new period, Luzhou Laojiao 1952 created classics on the classics, continuously promoted the overall image and brand upgrade of the industry, injecting new impetus into the entire industry, and promoting the high -quality development of Chinese famous wines.

Every time it is pioneered, the handed down classic is rejuvenated.On the occasion of the 70th anniversary of the title of "Chinese Famous Wine", Luzhou Laojiao was released in Handan, a millennium ancient city, and paid tribute to the glory of the city with classic fragrance.In the next 70 years, Luzhou Laojiao will always inherit the classics and create, and continue to write the famous wine.

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