The ideal one suddenly reduced the price of 20,000 to the consumer to defend the rights?What happened to ideal?

In the Chinese new energy vehicle market, the ideal car is undoubtedly a typical representative of the new forces of the car. When the new forces of various car building forces in the first half of this year are good, the ideal transcript is not ideal. Especially recently The news of the sudden price reduction of the ideal model of the ideal of the ideal has caused consumers' rights to defend their rights. What should we think of the ideal performance?

1. The ideal one suddenly reduced the price of 20,000 to cause consumers to defend their rights?

According to Zhongxin Jingwei reports, the price of the ideal ONE price of 20,000 yuan for the online biography will be discontinued next month (October). The other party said, "The ideal L8 is the alternative of the ideal ONE. After the replacement is completed, the ideal ONE will not be reproduced."

The customer service also states that the ideal L8 is tentatively listed in November 2022 and began delivery in the same month, but the ideal ONE production suspension date has not been notified.

On the evening of September 3, the ideal car issued the "Explanation of the Ideal ONE after -sales guarantee and software upgrade service", which mentioned that "the ideal car will strictly fulfill the warranty commitment to all car owners and provide the original pure accessories of the original factory during the use process. Used to maintain maintenance and warranty services, users do not have to worry about subsequent vehicle after -sales guarantees. "In addition, for the sales of the ideal ONE price of 20,000 yuan for online transmission, the above customer service said that this is the sales policy adopted by the company's market conditions in different periods for different periods. The adjustment is normal business behavior, and the specific situation needs to be consulting the store.

According to public reports, many ideal ONE owners have collectively complained ideal cars on the grounds of "having a problem of deception sales" on the complaint platform. Judging from the complaint content, when the owners of these ideal ONE are purchased, the sales and manufacturers have not mentioned that the ideal ONE will upgrade to discontinue production and price reduction. Price, there is no price reduction.

2. What happened to the ideal?

We see that the current ideal car has a large -scale price reduction, and then the phenomenon of consumers' rights protection. Many people are surprised. What should we think of this? How can we analyze the ideal car because of the incident of consumers' rights protection?

First of all, for the current entire automotive market, the automotive market is a clear state of a market economy. In the situation of open market economy, any company can have a strategy of price increases and a strategy of price reduction. Everyone is in everyone. When buying products, it is often a certain market analysis and market judgment. From the perspective of rational people, whether everyone purchases this product at this price is often determined by the trend of the entire market, not based on the entire market. The rigid angle is analyzed, so when each of us is buying goods, we have a clear analysis and judgment on whether the price increase or price reduction in the future. From this perspective, in the environment of the market economy, the price increase or price reduction of any commodity is normal. In the environment of the normal market economy, after buying goods, if the goods have no quality problems, they will defend their rights because of changes in the price of the product.

Secondly, in the nearly period of time, the entire market is actually in a relatively large marketing state. It is also a common phenomenon to attract consumers to better buy companies through marketing methods such as price reductions and benefits. In this case, there is no reason to say that consumers have the right to defend their rights in this regard. However, from an objective perspective, consumers have a large -scale price reduction after purchasing. Consumers have more or less dissatisfaction. Therefore There will be a mechanism of price protection. The purpose of this mechanism is to allow consumers to have a better consumer experience, and if a car manufacturer does not have a special layout in this regard, he is actually without the obligation to ensure that the price will not fall down. So we can also say that this current market layout is normal, and consumers may not have much room for claims in this regard.

Third, from the perspective of long -term market development, the current thing that the ideal car causes everyone's anger is actually caused by a certain consideration when it is carried out in the market layout. Therefore, in such a big background, the ideal car wants to obtain long -term recognition of consumers in the market, which may indeed need to make a difference at the price protection level. For example The information allows consumers to have sufficient expectations. Only in this way can consumers feel assured and satisfactory to consumers at the consumer level. After all, although from a consumption perspective, this price reduction has caused consumers to be dissatisfied and the enterprise does not have too much responsibility, but from a long -term perspective, doing so will undoubtedly affect consumers' identity in the company. Automobiles’s car. Auto’s car. Automobiles. If there are more problems in this regard, it may cause a large risk.

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