Fujian survey "Sky Mooncake": Richun Co., Ltd., Starbucks, Yuegang Bay, Sam Member Store, Passion Garden, etc.

In June of this year, the four departments such as the National Development and Reform Commission jointly issued the "Announcement on Containing" Sky "Moon Cake and Promoting the Healthy Development of the Industry" (hereinafter referred to as the "Announcement"), which proposed from the aspects of the production and sales of moon cakes, prices, packaging, filling, etc. Regulatory requirements have clearly implemented key supervision of boxes with a unit price of more than 500 yuan.

The Mid -Autumn Festival is approaching. What is the sales of the mooncake market in Fujian?

A few days ago, the Fujian Provincial Consumer Rights Protection Committee (hereinafter referred to as the Fujian Consumer Council) announced in 2022 Fujian market moon cake packaging and price survey reports show that the Fujian moon cake market is generally relatively stable, and the chaos in the moon cake market has been effectively curbed. Moon cake "fades out of the consumer's field of vision," slimming ", incremental, and price reduction is the main tone of the moon cake market this year. However, there are still a few merchants who are lucky. There are excessive packaging, mixing, and use of famous expensive ingredients for filling.

A few merchants moon cakes are priced for more than 500 yuan

Fujian market moon cake packaging and price situation survey site. Photo Conferry of the Fujian Provincial Consumer Council

A few days ago, the "Restricted Product Excessive Packaging Requirements" (GB 23350-2021) National Standard No. 1 modification form (hereinafter referred to as the new national standard) was released. In August, the Fujian Provincial Consumer Council and the Provincial Market Supervision Bureau and other departments launched an investigation on the packaging and price of moon cakes and prices in the Fujian market. The investigation of the Fujian Provincial Consumer Council started on August 15th on the date of the implementation of the new national standard. From August 15th to 25th, it was the early stage, August 25th to 31st. According to its survey, merchants who have sold more than 500 month cake gift boxes in the early stage, under the administrative guidance of relevant regulatory authorities, or exposed by the media, can basically actively rectify in the later period, immediately remove related products, or adjust the price. At the end of August, the moon cake gift box with a price of more than 500 yuan on Fuzhou was basically disappeared.

The Richun Tea Chain of Richun Co., Ltd. has sold two moon cakes in the early stage, a golden jade full moon cake gift box price of 888 yuan/box, and a big rich and expensive moon cake gift box price of 568 yuan/box. After the media was exposed, Richun Tea industry removed the above two moon cake gift boxes.

The Starbucks APP shows that the company's chain stores have launched a Star Yueyue Cake gift box in the early stage, with a price of 598 yuan/box. Consumers can buy it with coupons. The actual is 478 yuan/box, and the moon cake is removed in the later period.

Fujian Yuegang Qinwan Catering Management Co., Ltd. has a landscape proud moon cake gift box sold by a number of restaurants under a number of restaurants under a number of restaurants. Investigation of the Fujian Provincial Consumer Council found that on August 30, a new media sales agency named "Fresh Living Warehouse" also launched a limited -time snap -up event in the WeChat circle of friends to sell this landscape moon cake gift box. /Box), the current price is 498 yuan (/box).

The Sam Member Store sells a product named Hong Kong imported mooncakes Meixin Seven Stars with Moon Cake with a price of 539 yuan/box. In the later period, this moon cake was removed. At present, the moon cakes are priced at 500 yuan.

Passion garden chain stores sell two moon cakes, a gift of a gift, a moon cake gift box marked "MDF06880", and a Yunshan Autumn Water Mooncake Gift Box also marked "MDF06880". Yuan/Box, the moon cakes in the later stores are within 500 yuan.

The National Wind Mid -Autumn Festival Gift Box (Tea and Mooncake Combination), which was sold in the early sales of Xiaowenjia Tea Chain, retail price of 500 yuan/box. In the later period, this combination can be 10 % off.

More than 500 yuan will be supervised, then sell 499 yuan?

Fujian market moon cake packaging and price situation survey site. Photo Conferry of the Fujian Provincial Consumer Council

The investigation of the Fujian Provincial Consumer Council found that due to the key supervision of the moon cake gift box with a price of more than 500 yuan, the price of 499 yuan/box, 498 yuan/box, 488 yuan/box moon cake gift box abound The standard price of hotels, chain stores, large business super, and online platform high -end moon cakes, playing policies "wipe the ball".

But in fact, the prices of these relatively high -priced moon cake gift boxes are still water, and there is a certain gap between the actual sales price and the price.

According to the survey of the Fujian Provincial Consumer Council, from July 27 to August 27, Fuzhou Yueyue Catering Co., Ltd. sold a total of 208 boxes of moon cakes, with an amount of 60,404 yuan. Among them, the original price of 698 yuan/box of landscape proud moon cake gift boxes sold a total of 118 boxes, with a total sales of 39,884 yuan, the actual price was 338 yuan/box, and the price was 51%. The price was equal to the cut. The original labeling price of 398 yuan/box was sold for a total of 90 boxes of moon cake gift boxes, with a total sales of 20,520 yuan. The actual price was 228 yuan/box, and it was 42%down.

Many hotels directly indicate that moon cakes can be discounted and sold. The sales data provided by the Baixiang Hotel in Haiyi Bay, Fuzhou, showed that the price of the hotel's price of 399 yuan/box of moon cakes is mostly 199 yuan/box, and the price is also cut. Mooncake gift boxes such as 498 yuan/box, 458 yuan/box, 398 yuan/box and other moon cake gift boxes sold at the level hotel. When customer consultation, the salesperson directly stated that all styles of moon cakes can be directly hit by 65 %; another five -star hotel Moon cakes at 499 yuan/box, minimum can be sold at 280 yuan/box. The staff of Fuzhou Rongqiao Crown Holiday Hotel said: "Moon cakes can be used for 40 %."

Huafeng He's chain store clerk said that moon cakes in the store can be discounted at a discount of 20 %; there is a pastry chain store employee that internal employees can purchase the moon cake at a price of 30 % off. Investigators of the Fujian Provincial Consumer Council learned about the situation from a moon cake manufacturer in Fujian. The manufacturer stated that when the sales direction manufacturer purchases ordinary filling moon cakes, the purchase price is about 3 to 8 yuan/grain. The purchase price of the heart moon cake is about 8 yuan. 8 The purchase price of the moon cake in the 8 -capsule moon cake box is also 40 or 50 yuan. With ordinary packaging, the cost is within 70 yuan.

The Fujian Provincial Consumer Council believes that although the sky -high moon cakes have basically faded out of the market, there are still a lot of moon cakes. There are still certain ingredients. Merchant high -priced prices, which are actually discounted when they are sold. Those who feel "take advantage" and have the desire to buy. Many moon cakes with a price of four or five hundred yuan still have a lot of moisture, indicating that the price of moon cakes can still squeeze water, reduce their body value, and make consumers willing to buy and afford it.

A few sellers are lucky and adventure "break through the level"

Fujian market moon cake packaging and price situation survey site. Photo Conferry of the Fujian Provincial Consumer Council

The investigation of the Fujian Provincial Consumer Council found that some commissioners, especially hotels, tea companies, etc. may be suspected of violating the new national standards due to premature planning or out of marketing needs due to premature planning or out of marketing needs. Due to the fluke, disregard the reminder of food manufacturers and the warnings of the regulatory authorities. Use the famous and rare ingredients to make moon cake fillings, or use packaging, or mixed sales, mix and match sales.

The "Announcement" requires that wild -protecting animal ingredients such as shark fins must not be used in the filling of the moon cake, and it is advocated that the rare and rare ingredients such as bird's nest are not used. However, Richun Tea Chain, which is affiliated to Richun Co., Ltd. in August this year, launched a golden jade full moon cake gift box. Both of them are bird's nest; the silver flash payment platform recommends two good love (bird's nest moon cake), the price is 198 yuan/box (500g), 298 yuan/box (70GX6). At present, Richun Tea has been removed from this bird's nest moon cake, and the silver flash payment platform cannot find these two bird's nest moon cakes.

The new national standard stipulates that for moon cakes with a sales price of more than 100 yuan, the proportion of packaging costs accounts for 15%from 20%to 15%; for moon cakes with a sales price of less than 100 yuan, the proportion of packaging costs will remain unchanged by 20%. Among them, packaging costs generally refer to the packaging procurement signed by food companies and packaging companies. The sales price generally refers to the contract sales price signed by the food company and the sales company. On August 29, the fourth -level market supervision department of Fujian Province, Fuzhou, Changle District, Zhanggang (Market Supervision Office in the area) jointly went to the Baixiang Hotel in Haiyi Bay, Fuzhou for law enforcement inspection, and found that the hotel sold the total moon cake gift box for the beginning of the rainbow. The purchasing price is 122.6 yuan/box, of which 8 of the 8 -grain moon cake booking price is 57.6 yuan, and the entire set of order prices for the entire set of settings at the beginning of the rainbow are 65 yuan/set (including the outer layer of leather box and the second -layer carton), The purchase price of packaging is 7.4 yuan more expensive than the price of moon cakes. If the total purchase price is 122.6 yuan/box, the packaging cost accounts for 53%of the purchasing price.

Mixing and selling phenomena appear. Mixed content is mainly tea, tea sets, plastic knives and forks. The Mooncake gift box called "Exploring the Moon" is 499 yuan/box, which is labeled at 499 yuan/box, which is marked with 8 moon cakes, tea sets, and selected white tea. On August 16, after the administrative guidance of law enforcement officers in the market supervision department in the jurisdiction, the hotel had taken the initiative to remove all the moon cake gift boxes and related publicity advertisements involved.

The Mid -Autumn Festival package gift box WeChat mini program launched by Fujian Pin Food Co., Ltd., the company launched the two Mid -Autumn Festival packages, has a phenomenon of selling. The investigation of the Fujian Provincial Consumer Council found that there is still a mixed moon cake gift box sold by it. The moon cake gift box of 198 yuan/box has 4 moon cakes and 3 cans of small tea. After the on -site administrative guidance of law enforcement officers in the market supervision department of Fuzhou, the company's WeChat Mini Program has been deleted and packed for a package, and the mixed mid -autumn moon cake gift box has also been removed.

Relevant departments have taken into account that the moon cake packaging materials of many manufacturers have been reserved before the implementation of the new national standard. According to the provisions of the new national standard, as long as the moon cake production date is before August 15th, the moon cakes of this type of packaging are allowed to be sold until the shelf life of the moon cake is over. But moon cakes produced after August 15 are not allowed to mix.

In order to advocate the concept of green consumption, build a conservation society, and further curb the excessive packaging phenomenon of moon cakes, in accordance with the requirements of the new national standard and the "Announcement", the Fujian Provincial Consumer Council once again issued an initiative to consumers, resolutely resisting luxury moon cakes, excessive packaging packaging Moon cakes, scientific and rational consumption, inherit Chinese traditional culture, and allow traditional Mid -Autumn Festival to return food to the origin of food.

Source ｜ People's Daily Online Fujian Channel

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