Open the music copyright and digital collections, how can Beto Music open the NFT 2.0 era?

Author | Fan Zhihui

How many fans do you need to accumulate if you want to make a living?

The father of "Wiring" magazine and the author of the phenomenon -level book "Out of Control", Kelvin Kelly, once gave the answer: 1,000 hardcore fans. In Kevin Kelly, people who are engaged in creation and art, such as photographers, writers, musicians, do not require too many basic resources to make a living, or start a million start -up funds or customers. You only need 1,000 real fans.

In other words, as long as 1,000 fans recognize your value and are willing to pay for your content, you can make a living. This is the "1,000 fan theory" that many Internet entrepreneurs and content producers are regarded as Guiyi.

For independent musicians, Kevin Kelly gave an ideal vision, so how to link to these 1,000 hardcore fans? How to build the corresponding platform and channels? Beido Music is trying to give an answer with the innovation of blockchain NFT technology+music copyright income.

The phenomenon -level good song is not easy, one thousand iron powder is more difficult to find

For a long time, the music industry has a significant "long tail effect".

For the old tide of retro, whether it is the "Running Up that Hill" released by Kate Bush in the fourth season of "Strange Story" in the fourth season of "Strange Story" to re -popular the world at the same time, Wang Xinling's popular music platform at the same time, while Wang Xinling turned red. They all prove the long -term vitality of good works.

Although the song will be released for a long time after the fire, under the current ecology of the music industry, on the one hand, the interests of the creators have not received due feedback, and the source of income is very limited. In terms of, the distance between fans and musicians lacks effective communication channels and connection methods, and there is no way to directly support the growth of the musicians.

Xiao Quan, who has created a number of phenomenal hot songs such as "Walking and Walking", "Not only Like", "Seawear Dance", "Social Shake", "Dynamic Light Waves", "As a music work The foundation, many creators and musicians, did not make profits in the so -called Chinese music tide of the mighty Chinese music. More benefits were divided by platforms, copyright companies, and even song performers. More song styles are more niche works and musicians, and it is even more difficult to make profits. "

In Kelvin Kelly's view, there are only two ways to make the income really benefit from the real content producers, either increase the popularity of the head song to shorten the long tail, or find fans with higher life cycle value. Essence In the face of the era of the creator's economic rise and the era of web3.0, the latter road has more realistic foundation and replication possibilities.

As a high -risk investment target, music copyrights can generate regular and long -term cash flow, and can even bring up to hundreds of times a hundred times a year. Taking the "Youth" in the north and south of the river in 2020 as an example, it did not attract much market attention at the beginning of its release. It was not until a few months later that it was cited by the People's Daily and gradually became a phenomenon -level song.

It is rumored that the copyright owner initially invested hundreds of thousands of yuan to promote the new original song "Juvenile", and the total income after the popularity reached 10 million yuan. At present, from "Juvenile" and "Listen to Me" to "Red Ling" and "You must be happy", similar red myths are repeating.

It can also be seen that the good music of the Internet era does not lack the audience's foundation, but the lack of effective channels and platforms that will be talented and works will directly link to fans, and benefit all parties from it.

In the era of 60,000 new songs every day, even if fans have funds and enthusiasm to participate in the future development of potential musicians, they have no reliable participation and investment channels. More common situations are that musicians have forced to make their music copyrights in order to obtain promotion resources, and have nothing to do with themselves.

The phenomenon -grade hot song is easy to find, one thousand hardcores are hard to find. They are independent, like a lonely island, and lack an opportunity for win -win cooperation.

Crowdfunding, pushing the public to win, fans can also empower good music

As mentioned above, 1,000 fans do not look much, but how to continue to transform the value of music works needs to rely on the platform of credibility, professional operation and maintenance, and perfect business chain. It is difficult to achieve the content creators themselves.

With the rise of NFT and digital collections in recent years, many practitioners are also exploring the way to help musicians lead to the WEB 3.0 era. In this context, Beido Music, which was officially launched in June this year, started from the level of business models and technical support to bind the creators, copyright parties, fans, platforms and other parties to reshape the original production relationship and achieve realization. The multi -party win -win situation of commercial interests.

It is reported that the number of registered people on the first day of Beido Music exceeded 1 million, and the total number of registered people in one week has exceeded 2.18 million. Phenomenal cases have refreshed the world record of the highest value of single digital collections in one fell swoop.

It is worth mentioning that, the speculation brought by the speculation of the secondary market speculation in the field of overseas music, or difficulty in the implementation of the rights and interests caused by the unclear ownership. The iterative upgrade, binding the reality of music copyright income with virtual digital collections, has landed in the world's first music copyright revenue collection model. To put it simply, the music copyright income collection model is similar to angel investment. On the one hand, blockchain technology uses blockchain technology to achieve digital collection certificate, confirmation, and music copyright income, and realize the global open and transparent automation settlement; on the other hand, let let the Ordinary people have the opportunity to invest in music copyright to obtain benefits, so that the copyright owner can get more fans of paid hardcore, and truly realize the two -way rush between fans and creators.

At the same time, the development of NFT and digital collections is inseparable from community construction. Under the logic of opening the music copyright and digital collections, Beido Music will condense a new music community through the distribution of digital collections. All the holders of all digital collections can help the same music together.

In order to better promote the effect and the possibility of higher dividends, buyers can participate in the production, publicity, and promotion with other users and musicians like producers and shareholders. Even if it is a simple listening , Forwarding, comments, interaction, and sharing can all contribute to the improvement of income.

We also noticed that Beido Music has recently established TANK Tannan true love to support DAO (decentralized autonomous organization) to support every link of supporting and participating in the return of idols. It is reported that Tank Dao has obtained the support of TANK super talk, post bar, community opinion leader and Tank signed brokerage company, and take the lead in combining digital collections with Tank Dao.

Compared with the traditional crowdfunding model or the support of the back support, this tissue model based on digital collections can be supported by 100%of the amount to support their idols. Fans can also get related digital collections in a near -free manner. Sharing the future music copyright income with idols has achieved a complete ecosystem from a single "crowdfunding" to "crowdfunding -public push -public wins".

Under the logic of the center of the work, there are more and more people who like it, and there are few people who can collect them. The NFT collections will naturally have room for continuous appreciation without relying on no reason and soaring. This seems to be more in line with our NFT's NFT's NFT Imagine the future.

Can you open the NFT 2.0 era when you open up music copyright and digital collections?

With the acceleration of the Web 3.0 era, NFT/digital collections have also received more and more attention worldwide.

If the explosion of algorithms such as JPEG / GIF represented by the boring ape club represents the NFT 1.0 era, it brings traffic to the public vision of NFT; The music copyright collection above it realizes the multi -win -win and commercial closed loop of creators, fans, and platforms, and opened the NFT 2.0 era.

At the conference call of the first quarter of this year, Warner Music CEO Steve Cooper said directly: "From digital collections to music version tax, web3 represents the exciting future of the music industry, and it will help musicians contact the number of interesting and innovative contact numbers. With millions of new fans. "

In reality, there are also multiple musicians who have returned from NFT. For example, the NFT issued by Snoop Dogg has created a sales of $ 44 million in just 5 days. Steve Aoki also said that the money made from NFT is more than the prepaid payment received in the past ten years. Essence

As the "first person to eat crabs" in China, Beido Music successfully opened up the creator-copyright owner-investor-fan listener-song song team-music critic and other music industries upstream and downstream, and crowdfunded, public push, public push, publicity The incentives and cooperation models of the winning winning attraction have attracted more and more musicians to join.

It is reported that in addition to the recent stars such as TANK, Mei Lanfang, Bai Xiaobai, Zhao Naiji, Power Train, Jin Zhiwen and other star artists, Beido Music will also hold an event to presented Jay Chou's limited collection NFT blind box, legendary collections and a large number of Jay Chou celebrities around Essence

Of course, what we look forward to is that NFT is no longer a game of head artists. In the words of Xiao Quan, "making more styles is not a special public or a treasure song and musician who has not yet exploded. "Support and promotion", from grass -roots incentives, songs, and singers, truly enrich the entire domestic original music ecosystem.

- END -