Promoting the high -quality development of the light industry to develop cultural and creative design

China Economic Net, Beijing, June 20 (Reporter Wei Jinjin) At present, the creative design industry has become an important means for industrial transformation and enhancement of industry competitiveness. Recently, the Ministry of Industry and Information Technology, in conjunction with the Ministry of Human Resources and Social Security, the Ministry of Ecology and Environment, the Ministry of Commerce, and the State Administration of Market Supervision and Management, and the "Guidelines on Promoting the High -quality Development of Light Industry" (hereinafter referred to as the "Guidance Opinions") , Mention "design" in many places.

In order to promote the high -quality development of the light industry, the "Guidance Opinions" proposed 5 key points including strengthening the strategic support of scientific and technological innovation, building a high -quality supply system, improving the modernization level of the industrial chain, in -depth promotion of green low -carbon transformation and optimizing the coordinated development industry ecology. Task.

Among them, in terms of building a high -quality supply system, focusing on the development of light industrial products that meet the urgent needs of people's livelihood, adapt to the rural market or have cultural creativity, and improve the level of industrial design, the "Guidance Opinions" put forward a number of work requirements. If the rural revitalization strategy is the opportunity, actively develop products that adapt to rural markets. Cultivate a number of national industrial design centers, strengthen a number of design parks and design towns, and support household appliances, furniture, leather, hardware products, toys, toys and infant supplies. Promote the protection and inheritance of traditional handicrafts, discover the value of cultural relics and cultural resources, and develop cultural and creative products in industries such as arts and crafts, culture and education, sports products, etiquette and leisure supplies. Promote the food industrialization of "local snacks"; promote products with Chinese culture, Chinese elements, and Chinese skills, and establish industry brands; encourage light industrial enterprises to accelerate model innovation, build a "product+service+culture" combination with cross -border integration characteristics, and unite Internet platform companies extend to expand offline, establish deep -seated connections between brands and consumers, and form a smart marketing model based on digital decision -making.

In terms of optimizing the industrial ecology of coordinated development, the "Guidance" mentioned that it is necessary to optimize the industrial space layout. Promote the global innovation factors in the eastern region, and establish cutting -edge technology research and development centers, design centers and brand centers. Guide the orderly undertaking industrial transfer in the central and western regions, and cultivate a number of manufacturing bases with characteristics and advantages. Promote the northeast region to further stimulate corporate vitality and consolidate and improve the traditional advantage of light industries. In the old revolutionary areas and ethnic areas, the characteristic light industries adapt to local conditions.

In order to strengthen the implementation of organizational guarantees, the "Guidance Opinions" specifically clearly implement the knowledge update project and skills improvement operations, continue to carry out the recommendation activities of Chinese arts and crafts masters and light engineering artisans, support the holding of industry innovation and entrepreneurship competitions, increase the right of rights Creative design excellent talents and teams' commendation and publicity; encourage cities with conditions to promote the production and consumption of light industrial products based on expo, shopping festivals, animation exhibitions, and major event activities.

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