Guanglian Da Yuan Zhenggang: Systemic digital construction to reshape corporate development power

The "Fourteenth Five -Year Plan" and the Outline of the Metropolitan Scenery Target in 2035 clearly stated that it is necessary to "create a new advantage in the digital economy", give full play to the advantages of massive data and rich application scenarios, promote the deep integration of digital technology and real economy, and empower the transformation of traditional industries Upgrading has spawned new industries, new formats, and new models, and new engines for economic development. As the pillar industry of the national economy, the construction industry should deeply understand the importance of digital transformation, accelerate systemic digital construction, and enhance the core competitiveness of "China Construction".

“建筑业高质量发展，数字化转型是关键。系统性的数字化建设，就是为了重塑企业的掌控力与拓展力，使企业在竞争和开拓业务边界时拥有足够的力量和底气。”近日，在At the opening ceremony of the China Digital Architecture Summit 2022 · Urban Summit, Yuan Zhenggang, president of Guanglianda Technology Co., Ltd. (hereinafter referred to as "Guanglian Da"), pointed out that the digital transformation of the construction industry depends on the problems facing transformation, recognize the essence of transformation, clarify the transformation of transformation clearly The point is that the systematic promotion of transformation is deeply practical.

Promote the systemic transformation and crack the "two forces" problem

Why do construction companies promote systemic digital construction? Yuan Zhenggang believes that the uncertainty in the world today has become the norm. To create a certain future in uncertainty, reshaping the core competitiveness, we must strengthen control and expansion to promote the profit growth of corporate profits to ensure the growth of the company's revenue, thereby enhancing the toughness of enterprise development toughness Essence

"From the current point of view, systemic digitalization is precisely the key to cracking the problems of the two forces' construction, which accurately expresses the core appeal of the digital transformation of the construction industry." Yuan Zhenggang said that at present, the industry's digital business division and organizational split, resulting in the emergence of emergence Data islands; single -point fragmented application, it is difficult to form effective connection and collaboration; the heavy process drive, failed to form effective prediction and decision -making of data -driven, urgently needs to be integrated through "digital transformation+management changes" to promote full elements, all -round, and comprehensive aspects , Digital transformation of the full chain, realize the integration of industrial chain, integration of business and wealth, and integration of enterprises, and create a full -life cycle digital management capabilities.

Yuan Zhenggang believes that promoting systemic digital construction matches the current capabilities of industry companies. Most construction enterprises have promoted digital transformation, and have undergone stages of hardware setting, software single -point application, promoting BIM (building information model) center construction, and creating smart construction sites. The digital connection with projects and industrial chain companies has the ability and foundation for promoting systemic digital construction.

"Promoting systemic digital construction can produce the effect of '1+1> 2'." Yuan Zhenggang said that the essence of systemic digitalization is to obtain accurate, timely and comprehensive data at the premise of ensuring data quality. Establish a business connection of responsibility, power, and profits, and use "data+algorithms" to drive the site to refine the management and support the business decision -making of the enterprise, strengthen the control of the enterprise, enhance the expansion of the enterprise, and enhance the toughness of development.

According to Yuan Zhenggang, systemic digital construction includes 3 levels: First, the systemicity of digitalization itself. Grasp data, connection, and algorithm: data should be accurate, timely, and comprehensive; data connection must be combined with business to achieve business connection with responsibility, power, and profits, not just technical connections; algorithms are organized and analyzed by organizing and analyzing. Use data, assist refined management, and pave the way for systematic decisions. The second is the systemicity of the enterprise. Adhere to digitalization as a "hand -in -one project", open up digital connections between various departments and business lines of the enterprise, and strategic first and long -term work. Third, the systemicity between enterprises and industrial chain companies. In an instant era, construction enterprises must establish partnerships with upstream and downstream enterprises in the industrial chain, give full play to their respective advantages, and create a symbiotic partner ecosystem.

"Data, connections, algorithms, high levels of elements, relationships, and guidelines in systematic theory. It can be said that digitalization is naturally to solve systemic problems." Yuan Zhenggang said that the essence of systemic digitalization is to open up the digital service chain of the entire life cycle and let the digital service chain of the life cycle and let the order of the life cycle digital service chain and let let it Data at each stage generate "chemical reactions", create application scenarios for the entire process of data -driven decision -making, and reshape the control and expansion of enterprises.

Go out of the cognitive misunderstanding and anchor the direction of transformation

As we all know, compared with other industries, the construction industry is a recognized industry with low digital application, and the overall step is slow. Yuan Zhenggang believes that on the one hand, it is because digital transformation is not easy; on the other hand, because industry companies are unclear in the transformation, they enter the misunderstanding.

"When building enterprises thinking about how to promote digital transformation, they first need to be inlined digital misunderstandings and correctly choose the direction of digital transformation." Yuan Zhenggang said that the slow digital transformation of enterprises is related to the characteristics of the industry, but it is more important to have misunderstandings about digital transformation and need to re -re -re -re -re -transformation and need to re -re -re -re -re -transformation. Establish a clear cognition.

Don't just pay attention to data display, but ignore the importance of data generation, fusion, and analysis, resulting in "good -looking". Yuan Zhenggang believes that the data display is only the "iceberg" exposed on the "water", and the data generation, fusion, and analysis of data generation, fusion, and analysis with larger underwater volume and higher stronger quality. Without the underwater "iceberg", the digital construction of the enterprise is no wood. "The data is like an iron ore. It needs to be extracted and removed, removing the data that is inaccurate and invalid, leaving truly useful data, and analyzing algorithms and models in order to reflect the value of the data." Go the wrong direction. "Many companies have realized that the integration of 'digital transformation+management change' is an inevitable choice to deal with 'uncertainty'. However, many companies want to promote the success of digital transformation with their own strength, but fall into a strange circle of transformation and even failure. . "Yuan Zhenggang said that this is because the company thinks of digital transformation too idealized and recognizes the importance of digitalization. Get the corresponding return. "

Don't rush to achieve success, use the wrong method. "Digital transformation requires five processes: basic level, opportunity, system level, differential level, and transformation level. The transformation cannot be achieved overnight, and it needs to be iterated." Yuan Zhenggang said that in practice Without the effect you want, you lose confidence in the transformation. The digital transformation of the enterprise must be planned and implemented in the whole. The planning should focus on systemic and comprehensiveness. The specific implementation must be step by step, rapid iteration, and step by step in accordance with the laws of development. Promoting systemic digital construction, you can try to adopt a model of typical project pilots and gradually promote after successful pilots.

Do not turn upside down, deviate from core business. "Digitalization has the main and secondary division, and enterprises should also have the focus of development during the transformation process. Many companies have not recognized that 'core business digitalization is the main value chain, and operating digitalization is the relationship of supporting value chain. In many places, they are put into the stage of digitalization. "Yuan Zhenggang believes that from the perspective of the structure of the construction industry, the digitalization of enterprises is divided into two parts:" operating digitalization "and" core business digitalization ". To achieve the success of the digitalization of core business, enterprises should focus on digitalization of core business.

In Yuan Zhenggang's view, the purpose of digital transformation is to bring value to enterprises. Systemic digitalization is the key to reshaping the control and expansion of enterprises. "As long as the direction is right, the method is right, the center of gravity is right, the digital transformation effect will be more manifested, and the control and expansion of the enterprise can be continuously improved."

From strategic to execution, ensure that "closed loop" landing

Systemic digitalization is the key to reshaping the control and expansion of enterprises. So, how should construction companies promote systematic digital construction? Yuan Zhenggang pointed out that promoting systemic digital construction must be implemented from strategic to implementation, and "closed loop" landing.

How to do a good job of strategic planning? Yuan Zhenggang proposed that construction enterprises to promote systemic digital construction must formulate a "1-3-4-3" planning blueprint, that is, "one major goal, three levels, four major project groups, and three major platforms." "One big goal" is systemic digital re -shaping the control and expansion of enterprises; "three levels" are projects, enterprises, and groups; Digitalization of digital and supporting value chains; "three major platforms" are technical platform PaaS, big data platform DAAS, and cloud computing platform IaaS. "In the blueprint of the" 1-3-4-3 "planning blueprint, you also need to do a good job of data governance and establish a digital management system to ensure that various measures and systems are efficiently operated and integrated to form a digital organic system for enterprises."

"Planning and execution requires quantitative goals." Yuan Zhenggang said that systematically promoting the need to build a value index system, quantitative digital transformation goals, focusing on corporate strategic planning, forming a decomposition analysis, forming a multi -dimensional quantitative indicator library, analyzing digital support elements, and passing through The target driver and the indicator system reflect the situation and guide decision -making.

"The digital transformation path of an enterprise needs to advance the ability of 'three steps' to advance, and create a systematic digitalization." Yuan Zhenggang introduced that these three steps are business digitalization, capacity platformization, and digital business. Among them, business digitization focuses on reshaping business, refined the project, see the level of business business, see the core capabilities of the enterprise, and make business management better and better; Barnium, large -scale core capabilities, sharing advantages in the enterprise; the focus of digital business is to reshape the operation, use data for efficiency improvement, intensive operation, and effective decision -making. "Only by doing business digitalization and capable platforms can we truly achieve digital business."

Yuan Zhenggang pointed out that during the closed -loop landing process, it is necessary to review it regularly to evaluate the business dimension, whether it has truly realized management standardization, digitalization, online, and decision -making data. From the evaluation of implementation and organizational guarantee dimension, comprehensive assessment of organizations, systems, resources, and performance must be checked and improved, and the competitiveness of digital -driven enterprises will be improved, and the closed loop of traction organizations, management, finance, and technological upgrades will be established.

As the "enabler" of the digital transformation of the construction industry, Yuan Zhenggang introduced that Guanglian Da is committed to providing systemic digital solutions for industrial operators, covering the independently developed digital building design products, engineering cost digital management tools, and the construction phase of the construction phase. Digital project management (BIM+Smart Site) platform, etc., will be extended to related areas such as digital operation and maintenance services, big data services, industrial financial services, etc., and is fully prepared for the continuous improvement of corporate systemic digital construction capabilities. In terms of development strategy, Guanglianda always focuses on digitalization of the whole life cycle. From the beginning of the establishment of the bidding and bidding software to the digitalization of construction, to the digitalization of the entire process of the project, and then proposing systemic digitalization, it has truly opened up design and procurement , Construction and other life cycle digital service chains. In addition, in order to find the "pain point" of the digital transformation of the enterprise, Guanglian has transformed into a "owner" several times to create physical buildings. By building and self -employment, he "tie acupuncture" to empower industry enterprise transformation.

"Digital transformation is to use digital technology and capabilities to drive business model innovation and commercial ecosystem reconstruction. This is also the essence of control and expansion." Yuan Zhenggang said: "Digital transformation requires multi -party union to truly realize it. I hope to pass through. Lead the 'industry practice+corporate practice', continue to empower the systematic digital construction of industrial operators, let digitization take root, jointly promote industrial changes, and realize the long -term foundation. (This magazine Zhang Ying and Tan Mengqi)

Source: "China Survey Design" magazine

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