Jiang Han: The expansion of the shared charging treasure of heavy assets may be eliminated

Zhongxin Jingwei September 5th.

Author Jiang Han Pangu Think Tank Senior Researcher

With the development of the sharing economy, the shared power treasure has become a supplies that everyone is accustomed to. However, today the shared charging treasure rent is getting higher and higher, and it has even become a "price assassin." According to reports, several head-shared charging treasure companies have increased prices. From the initial 1 yuan/hour to 2-3 yuan/hour, in some first- and second-tier cities, even 3-6 yuan/hour, and in different scenarios "Differential pricing" is implemented, and some locations even reach 8-10 yuan per hour. The price of shared charging treasures in some locations rose by nearly 400%.

Why is the shared charging treasure renting more and more expensive? What are the "doubts" of this price increase? First of all, the shared charging treasure companies have denied the price of charging treasures reflected by consumers. Small electricity responded to the media: "At present, the pricing of enterprises in the industry is based on the scope of pricing given by the Market Supervision Administration. Xiaodian always complies with the requirements of the General Administration of Market Supervision. Price. "Zhumang Technology (the two brands of street power and search) said that in the past year, there must be no increase in price, and there is no price adjustment plan for the time being.

In fact, this is a special strategy of sharing charging treasure companies. The gameplay is very clear, that is, the overall price has not changed much, but by pulling the price difference of the price difference of different areas, the price of the point is more popular. Rising methods to increase income, which is why the shared charging treasure is considered price increase.

Secondly, some shared charging treasure increases may also be an endless choice. During the highlights of the hot economy that once shared the economy, there were some ways to get various venture capital funds for shared charging treasure companies, and it would not be distressed if burning money. big. In addition, since 2022, due to the impact of the epidemic prevention and control, there have been short -term market suspension, which has undoubtedly the impact on shared charging treasure companies. For example, the non -net profit of monsters has continued to decline from 2019. Although some shared charging treasure companies that have not yet been listed have not announced their performance, under the influence of the overall market environment, the price increase may also become an endless choice under pressure. In order to "survive", this may be the true portrayal of shared charging treasure companies.

Third, who made the shared charging treasure money? Although the current shared charging treasure company is not as indifferent to money as before, the previous price increase was also really appreciated by consumers. Why do you not make money for shared charging treasures? The author believes that this is because the internal volume business model of shared charging treasure makes it almost inevitable that it is almost inevitable. During the period when the shared charging treasure burned money to seize the market, in order to seize the geographical location of the advantages, the shared charging treasure companies often set out points in some large shopping malls and high -quality merchants. Paying enough points to become a normal state. The proportion of incentive fees paid by the point partners and channel partners in accordance with the proportion of revenue, respectively. This is the core source of why shared charging treasures can't make money.

So, what should I think of the future of shared charging treasure? Although the current shared charging treasure is getting more and more expensive, the just need to exist for the shared charging treasure. As long as the mobile phone battery has no way to get breakthrough progress, the needs of shared charging treasures will continue to appear.

However, from the perspective of long -term market development, the expansion of the shared charging treasure expansion of assets will inevitably be eliminated by the market. More and more joint operation models of light assets may be popularized. It is said that the use of agents for market expansion, instead of their own ending will become a normal state.

In the future, the needs of shared charging treasures will still exist in a short time, but long -term changes in heavy asset models will be an inevitable trend in the market. (Zhongxin Jingwei APP)

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Editor in charge: Zhang Yan

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