40 million development obstacles to children to be treated: lack of talents, high cost, Peking University medical brain health test water rehabilitation HMO model

As the "children of the stars" are gradually known, the children's rehabilitation industry represented by autism is increasingly attracted to society and the government's attention. The "Blue Book of Children's Development Distellet Rehabilitation Education" shows that the conservative estimation of children aged 0-18 is 3 million, and the demand is huge. The successive entry of enterprises and capital has accelerated the development of the children's rehabilitation industry and the expansion of scale.

However, Zhang Wenkang, the former Minister of Health and the Lifetime Honor of the Chinese Maternal and Child Health Association, pointed out: "There are still many problems and difficulties in the prevention and treatment of autism in my country. The standards need to be further standardized. The rehabilitation of children with autism and the rights and interests of children's families should be further valued. Social rehabilitation institutions are mixed. "

In the face of industry difficulties, who can highlight the siege?

On June 14th, a reporter from Blue Whale Finance interviewed Wang Lei, general manager of Peking University Medical Brain Health and Dean of Peking University Medical Brain Health Behavior Dean. Efforts and innovations made.

In this interview, for the first time, the medical brain health of Peking University disclosed the cooperation model with Ping An Group through the media.

The children's rehabilitation industry is about to be solved, focusing on the strong base

Wang Lei said, "I hope to take the health brain health of Peking University to break through the restrictions of the existing children's rehabilitation industry, and to provide more families with the systemic services of seeing consultation, rehabilitation, continuous health management and medical insurance protection. Empowerment to build HMO (Health Maintenance Organization), the first child rehabilitation field in China, we are full of confidence. "

Medical bitter resources have been long -term, especially in the field of children's rehabilitation.

At the end of 2021, the latest loneliness prevalence report released by the American Centers for Disease Control (CDC) showed that every 44 people had a child with a spectrum dysfunction (ASD).

Focusing on our country, the incidence of autism may exceed 1%, ranking first in the mental disability of children in my country.

In the report of the first report of children's development barrier, "2021 Children's Development Disease Rehabilitation Education Blue Book" shows that among the people aged 0-18, there are about 3 million patients with dysplasia. There are 21 million people, about 15 million patients with speech and language disorders. Based on this rough estimation, the number of children with obstacles is nearly 40 million.

Faced with such a huge group of illnesses, doctors in the field of children's rehabilitation are far from insufficient. Jia Meixiang, the chief physician of the Sixth Hospital of Peking University and the chairman of the Chinese Disabled Rehabilitation Association, pointed out that there are only about 500 people in Chinese children's psychiatrists. Doctors from all over the country basically believe that high -quality rehabilitation education resources in the region are limited On the other hand, the service quality of children's rehabilitation institutions needs to be improved urgently, and more than 50%of doctors believe that the region lacks high -quality institutional rehabilitation resources.

On the whole, the market size of children 2-8 years old is about 320 billion yuan, and as the age covers the wider age, the market will be larger. In this context, a large amount of capital enrollment is in the field of autism, and the large -scale operation trends of children's rehabilitation institutions are becoming more and more obvious. According to the relevant data of the China Disabled Persons' Federation, as of the end of 2020, the number of recovery institutions for autistic children in the country reached 2,681, compared with 2019, compared to 2019 The annual increase of 443.

However, from the perspective of the current enrollment members, many of them are the first path of the horse race, and the treatment is supplemented in the back. From the perspective of industry insiders, rapid expansion in the short term can indeed help rehabilitation companies to quickly reach more patients, and it is more likely to appear "in front, heart is behind; large scale, low quality", that is,, that is, The quality of rehabilitation of children's rehabilitation is difficult to guarantee. Such models cannot solve industry problems in essence.

In fact, high -frequency flow of teachers is a predicament faced by all institutions. Under this dilemma, in order to meet the expansion operations, some institutions have lowered their requirements for practitioners' skills.

According to a survey of Jianke.com, most privately -run autistic rehabilitation institutions are currently used in teaching and rehabilitation techniques, but there are too many places that are popular in these markets. In addition, during the survey, the rehabilitation division pointed out that in order to pursue visible rehabilitation speed, some institutions have also become increasingly prominent to strengthen visual or auditory teaching. This result is that the strength is stronger and the weaknesses are weaker. In its opinion, this imbalanced rehabilitation does not improve the current situation of the child, but it may delay the child's best rehabilitation treatment time.

"The medical field is different from other fields. Compared with the rapid and large -scale, the market needs is the solid foundation of professional medical technology and medical resources. As far as children's rehabilitation enterprises are concerned, if they are expanding, medical capacity and teacher capital If you fail to keep up with strength and other aspects, it is prone to the situation of institutional operations and repair problems. It takes time and effort to not only aggravate its own burden, but also have limited therapeutic effects on patients. "

Perhaps due to this, there was no shortage of questioning for capital enrollment. Some opinions believe that the entry of capital only affects the original development order of the children's rehabilitation industry only for the pursuit of scale and to make money.

"Each institution has its own different ideas and development strategies. In the children's rehabilitation industry, only the initial discipline construction and technical talent training, and the solid management mechanism construction, and then go to the market rhythm. The process of development. "In Wang Lei's view, medical care is a systematic thing, not many institutions, market share, and reputation, and the core is medical technology. Building a house still needs to be founded. In the medical field of human life and health, the solid base is the top priority.

Perhaps it was a real awareness of this early. As the only children's rehabilitation institution born in the medical "DNA" in the industry, Peking University Medical Brain Health chose a road that is the opposite of "mainstream" from the beginning, that is, the basic skills are solidly and slow down the expansion. speed. When traveling in the same period in the early stage, Peking University's medical brain health chose to build a "moat" in professional medical care, open up the full chain of innovative medical technology such as hospitals, rehabilitation institutions, children's rehabilitation divisions and digital medical technology to build the most "" in the industry " Hard "professional background.

In order to do a good job of medical care, Peking University's medical brain health uses offline rehabilitation institutions as the starting point, and the "3+1" business module has been deployed, which are children's rehabilitation centers, children's rehabilitation vocational education, children's rehabilitation technology output and digital rehabilitation.

In terms of the achievements of children's rehabilitation technology, through the intervention of the rehabilitation center, the average intervention cycle of children in the park is about 10 months, and the milestone skills (representing the skills of the same age compared to children of the same age) scores increased by 76%. High -level rehabilitation education is consistent.

The talent gap is as high as 300,000, and the treatment cost is high

On the other hand, the rehabilitation industry of children's development obstacles in my country still faces many development difficulties, and the first thing is the lack of talents. The "Blue Book of Children's Development Obstacles Rehabilitation Industry in 2021" pointed out that there are currently 300,000 talent gaps in children's rehabilitation education, which has great demand for professional rehabilitation divisions.

Talking about the reasons behind this phenomenon, Wang Lei said that on the one hand, there are very high requirements for practitioners' professionalism, and on the other hand, there are fewer professionals output from colleges and universities.

"Most of this industry is a special education, but the frequency of this major in colleges and universities is very low, and the number of enrollment is small, so the overall base is not large." In Wang Lei, for the "rare" children's rehabilitation division group, It is said that not only requires professional support, but also plans a clear direction on salary and career promotion routes.

Based on this, in terms of talent cultivation, Peking University Medical Brain Health Union Peking University School of Medicine and Sixth Hospital of Peking University jointly builds an A-PKU children's rehabilitation talent training system to focus on autism rehabilitation and evaluation, sensory integration therapy, verbal language language In the fields of treatment, psychological counseling and counseling, have formed a full -chain talent training system from university preparation to upper job norms, to professional advanced career, and industry leadership.

In addition to the lack of talents, many dilemma facing children's families has also become another major social issue.

"The Blue Book of Children's Development Distellet Rehabilitation Education" shows that autism children need to accept intervention at least 40 hours per week in early days and continue to intervene for 2-3 years in order to have a better rehabilitation effect. It has caused a serious economic burden on many children's families. Under strict control of rehabilitation costs, about a quarter of families still have difficulty to support rehabilitation costs.

In this regard, Wang Lei said that the cost of rehabilitation has always been a place she thinks. "Now all rehabilitation is done by a child recovery division for one minute and one minute. During the treatment period, it is too dependent on people, and due to the influence of talents, this cost will only be higher and higher."

In her opinion, if some technical means, such as digital therapy products, provide personalized family intervention guidance to it, thereby improving the effect of family intervention and reducing the cost of rehabilitation. few.

At present, the child rehabilitation institutions on the head have made positive explorations in digital therapy. Among them, the healthy research and development of Peking University Medical Brain Healthy R & D. Based on children's development -based digital products, users can complete online rehabilitation treatment through online gaming scenarios and AI experiences, break through regional and space restrictions, and reduce rehabilitation costs. At the same time Bao Kuang's "rehabilitation intervention system helps hospitals and children's rehabilitation centers to carry out standardized and efficient operations, realize data interaction between family, rehabilitation centers, and hospitals, thereby improving the rehabilitation effect.

Wang Xiaoli, a professor at the School of Public Health at Peking University, pointed out that technologies such as digital therapy and remote intervention saves a lot of labor costs and can effectively reduce the cost of rehabilitation family. Usually a computer or a mobile phone can help children complete intervention training.

In the Internet era, the rise of digital medical care is particularly affected by the epidemic. Children's rehabilitation walks from offline to online, and digital technology has given new hope for children's rehabilitation groups.

Medical+technology+finance, HMO gives children new imagination

At the moment when medical management is becoming a trend, most of the world's top 500 insurance institutions are HMO models.

HMO is called the Health Maintenance Organization, that is, the main payment party of commercial insurance companies for medical services. Users purchase health insurance. The cost of medical treatment is reimbursed by the commercial insurance company to form a new triangle closed loop of hospital-patient-insurance company. This model has opened up medical services, insurance companies, and terminal customers, creating a closed loop that can control both costs and ensure benign business operations, and also give birth to the United States' United Health and Caesar Medical Industry Giants. Taking the combination of health as an example, with the two major businesses of health insurance and health services, it connects insurance, medical, medicine, and technology to create a closed -loop of prevention, chronic disease management, treatment, payment, and healing. In China, many medical companies, including traditional enterprises and Internet medical unicorns, scrambled to snatch the name of "Chinese version of HMO". + Medicine + danger "ecosystem.

Focusing on the children's rehabilitation industry, the disability rate of autism is high, and patients need to intervene in the life cycle. Employment and living security of aged autism has become a problem. Parents need to plan for their children's future. The "2021 Children's Rehabilitation Industry Blue Book" shows that although my country has provided policy support for the employment of the disabled, the employment of aged autism groups is not optimistic. More than 80%of individuals are currently in the case of no source of revenue. Among the groups with less than 20 % of labor income, a considerable part of them can only rely on scattered freelance to obtain income.

Because of this, the industry speculates that the HMO model combined with medical insurance will be the next explosive growth point of the children's rehabilitation industry.

With Ping An Holding Peking University Medical, this road is clearer. In March of this year, Chen Xinying, a co -CEO of Ping An of China, said that Ping An of Ping An advocated the Chinese version of HMO, provided a one -stop health medical care service, integrated online and offline medical care, and through online Ping An, Health and Peking University Medical Hospitals and institutions build "three -to -" services, namely, to line, store, and home services.

HMO needs to have full -chain connection capabilities, effective medical resources support, and enough users. China Ping An has made a sufficient layout in insurance and health services. The combination of the two can have the effect of 1+1> 2. "With the help of the Ping An HMO model, the health brain health of Peking University is expected to build the first child rehabilitation field in China." Wang Lei said.

According to Wang Lei, the cooperation between Peking University's medical brain health and safety has gradually become on track. Ping An or from data, technology, insurance, and channel empowerment empowering the health brain health of Peking University.

As of 2021, the cumulative number of registered users in Ping An and Health reached 420 million, and the cumulative consultation volume reached 1.27 billion. Based on such a huge number of users and traffic, in the HMO model, through Ping An and Peking University Medical Health Data, it can help patients family families. Establish a comprehensive health file, including multi -dimensional data such as rehabilitation medical care, rehabilitation evaluation, insurance claims, etc., to provide a full set of medical services.

With the deepening of the overall strategic deployment of Peking University's medical brain health, Ping An technology and talent reserves are used, and the application of digital therapy innovation products in the field of children's rehabilitation has gradually expanded. Ping An, Health, Ping An Technology Joint Construction of Children's Bedsmia and Multi -Disorders "Digital Therapy+Growth and Development Evaluation and Evaluation+Parent Education Science Popularization" service platform; on June 1, Peking University Medical Brain Health cooperation with Ping An Health Children's Growth Center And the academic base of the Children's Growth Center, provide children's health services for children's health, integrated services for consultation, consultation, and digital medical integrated services.

This combination is an important attempt for the construction of the children's rehabilitation HMO model. The strategy of using online and offline omni -channel development to create a closed loop of medical O2O: online, the technology and data of Internet medical accumulation can make digital medical care in the field of child health more. On the previous floor, developing obstacles across the country can get a high -quality diagnosis and treatment experience more conveniently and quickly; offline, users can enjoy the diagnostic screening service through the channels of Ping An's four -way, Rehabilitation treatment, and safety insurance can further guarantee patients' families. At the same time, users' health data will gradually accumulate and nurture children's rehabilitation ecosystems. At this point, children's rehabilitation HMO can be regarded as complete.

"Professional, can help." Wang Lei emphasized that at the moment, there are millions of lonely children in the country desire to obtain professional rehabilitation. On the way to "rehabilitation education everyone can reach", the industry members have a long way to go.

Because, only by truly returning to the original intention, integrating responsibilities into professional and career, focusing on professional value and technological innovation, everyone will send out the market voice together, and make the institution bigger to make this career better and help more children.

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