In the second half of the digital wave, the significance of the value sample of Lenovo China cannot be ignored

Text | Mountain Walnut

"In the era of the fourth industrial revolution, computing power is the core competitiveness of competition between the country and the country. We can not only follow up but also have a leading role."

Economist Huang Qifan believes that China, who has missed three industrial revolution, is expected to become the leader of the world in the digital economy era.

From industrial civilization to digital civilization, Chinese companies have completed their profit growth with a large number of "poor -style innovation" and achieved many proud results. Requirements in the economic age.

During the critical period of China's economic development, how can the deep -digital wave of digitalization leaping over extensive development and achieving the goal of connotative growth? How can Chinese companies be dilapidated and new and release their own value? Looking for value growth?

Why does the high -quality development of China's economy require value samples?

According to the division of economists, there are two clear development stages of development of China's economic development.

In the first stage, China, which has begun to enter the world economic stage, is facing the growth of the scale brought about by industrialization and Internet revolution. Numerous Chinese companies use imitation innovation to quickly leverage the growth of growth. Achievement. During this period, market participants tend to pursue scale and profit as a single goal.

However, with the transformation of China's economy to high -quality development, the waves of the digital economy are rushing together with the digital upgrade of enterprises and industries.

During this period, what can be led is no longer a simple scale guide, but those players who advocate value -growth -dare to transform, open up the second curve, focus on the industrial and social value brought about by innovation ... They are also called "value samples".

It is not difficult to find that "value sample" has a double meaning: on the one hand, they often realize digital transformation and precipitate a set of business -driven intelligent transformation methodology; on the other hand Improve hard power and create a continuously growing business model.

In the wave of digital transformation in the depths, the Chinese economy needs such "value samples".

Through the latest performance and transformation process, Lenovo Group and the social value released in the Chinese market already have the significance of "value samples".

On August 10, Lenovo Group issued FY22/23 Q1 financial report, and revenue and net profit achieved dual growth, especially net profit increased by 35%year -on -year. This seems to be more beautiful today when many companies are moving forward.

In the Chinese market, Lenovo China also handed over a good transcript. At the fiscal summary meeting of FY22/23 Q1 on August 12, Liu Jun, Executive Vice President of Lenovo Group and President of China, said that after more than 5 years, more than 5 years In the transformation and change, Lenovo China has formed a full -stack service capabilities of 3S (smart equipment, solution services and infrastructure) products, technology and solutions, especially the new growth engine that has grown in the solution service business.

In terms of financial report data, this is true. As a manifestation of Lenovo China ’s digital intelligence capabilities, the new quarterly report shows that the revenue of intelligent equipment increased by 26%year -on -year, the plan service service Booking (invoicing) revenue increased by 28%year -on -year, and the income of intelligent infrastructure orders increased by 3%year -on -year.

Liu Jun stated on many occasions inside and outside that Lenovo China faced difficulties and achieved staged results, mainly from transformation and changes 5 years ago.

The time returned to 2017, as the "experimental field" and the vanguard of the group reform, at that time, there was a leap from the PC old era to the new era of intelligence in the new era of intelligence.

The bigger background is that after entering 2017, the term "new and old kinetic energy conversion" has frequently appeared in various reports. Economists have found that the difficulty of every 1%increase in the current Chinese economy has greatly improved.

This means that traditional inherent growth methods no longer adapt to the new situation, which is the same for Lianxin China.

Before the transformation, Liu Jun said that Lenovo China faced three major challenges at that time: First, how did the core PC business break through? Second, where is Lenovo China's next growth point? The third is that transformation means re -entrepreneurship, how to regain entrepreneurial passion?

Behind the "Three Challenges" is a problem about how strategy, business and organizational culture are coordinated. As far as Lenovo China is concerned, it is a subversion of the old model.

Until the implementation of the "Sunrise Oriental" strategy, it pointed out the direction of the transformation for Lenovo China. This strategy specifically includes a vision/mission (Lenovo Smart China/Science and Technology empowering China ’s intelligent transformation), two major transformations (with customer -centric transformation and 3S transformation), and three major cornerstones (smart IT engines, brand reconstruction, new new, new new Entrepreneurship culture and ecological organization).

The two major transformations have their own focus. The former is the upgrade business model, and the Lenovo China originally divided the business to divide it by customer segmentation. Since 2017, Lenovo China has begun to reform the channel system. From the client in the 1.0 stage to the 2.0 stage, it is committed to improving the full journey experience of customers. It has now entered the 3.0 stage of "providing customers with full cycle services".

From the advancement of 1.0 to 3.0, behind it is a dual change of ideas and patterns.

The 3S transformation is to find new growth momentum outside the PC basic disk, and cultivate the second curve constructed by smart devices, infrastructure and solution services (3S).

To sum up Lenovo China's strategy in simple words, on the one hand, it is the "granary" that keeps PC's basic disk, and on the other hand, it is to find the second curve of the digital intelligence era. Five years have passed, and the results of transformation have appeared. Under the unfavorable environment such as economic turmoil, China's economic pressure, and outbreak of epidemic, Lenovo China's 3S business revenue accounted for nearly 30%.

As mentioned above, the first meaning of "value sample" is to complete its own transformation. According to Charles Handy's "second curve" theory of corporate transformation, the second curve must also begin to grow before the first curve reaches the peak. From the perspective of Lenovo China ’s business transcript, it is outside the stable PC basic disk outside the basic market. As the 3S business has become the second engine of growth, Lenovo China has completed "intelligence".

Hold the value ruler in hand, and unveil the kinetic engine behind the "intelligent change"

However, in addition to "intelligent changes", the deep significance of "value sample" is how to precipitate its ability in the transformation and form a methodology for transformation.

In the book "Evergreen" that was regarded by the business community as the Bible, Jim Collins explained the importance of "methodology" in one sentence. In his opinion, "methodology" was actually to help the far -sighted organization "purposeful and visible organization" purposeful organizations with purposeful organizations " Evolution.

To some extent, the difficulty of transformation is no less than the first "second entrepreneurial". Financial scholar Qin Shuo once believed that the transformation of Chinese companies was like the "historical Three Gorges" in the mouth of historians. It seemed calm, but it was actually undercurrent and reef.

For more than five years, focusing on the two major transformation strategies of "customer -centric transformation" and "3S transformation", Lenovo's "intelligent change" is not easy.

The general view of the market is that intelligent transformation requires the first advantage. Giants such as Amazon and Microsoft have already relying on cloud computing 2B services to build new growth flywheels. Whether traditional IT manufacturers such as Huawei or Internet giants such as Ali and Tencent have also exported digitalization.

From the timeline, Lenovo China does not have an advantage.

However, under the guidance of the methodology, the post -hair development can often come first. Lenovo China has gradually found its own transformation formula-

Digital ability = thinking mode+digital technology+corporate practice.

In the "purposeful evolution", after more than five years of practice, the correctness of this formula has been verified.

First of all, the thinking pattern refers to the strategic determination of the organization in the transformation. Digital transformation is a systematic engineering. Especially for traditional enterprises, strong organizational execution is needed from top to bottom.

Whether it is an IBM who has experienced the three -wheeled scientific cycle or the intelligent change of domestic home appliance company Haier, each transformation of a large enterprise is undoubtedly relying on a strong strategic execution.

In close intensities with the Group's intelligent transformation strategy, Lenovo China since proposing the "sunrise oriental" strategy, focusing on the vision of "Lenovo Smart China", using "technology to empower China intelligent transformation" as a mission, and proposes "two hands sticky mud" At the top, the strategy has always promoted reform and innovation from top to bottom.

Several widely spread stories illustrate this. For example, Liu Jun ran to the front line to do the courier, as a customer service, etc.; For example, cut off the inefficient meeting ...

Large companies often turn their elephants. But the information transmitted in these details is that Lenovo China is trying to lose the inefficient wheels. The change in this thinking mode is actually a cultural change in the organization.

Secondly, in addition to thinking mode, digital technology is also the key to evaluating the digital ability of enterprises.

For more than 30 years in China's IT industry, traditional IT services are also called "traffic key projects". This mature and standardized delivery process is finally delivered by integrating upstream and downstream supplier resources, but the "traffic key" does not mean Finish.

With the upgrading of digital demand for enterprises and the industry, it is more flexible and comprehensive to fully live a life cycle service.

Lenovo's differentiated advantages are also here. Based on the new IT architecture, Lenovo China does not only do end-to-end or end to the cloud, but to combine the five major elements of "end-edge-cloud-net-wisdom". The building blocks are as flexible to provide enterprises with full -stack services.

Taking the intelligent IT engine of Liu Jun, which is called "the core heart", as an example, it has the three characteristics of the three major characteristics of clouds, Zhongtai, and AI intelligence.

The new IT architecture of "Super Hero" in "Transformers" in "Transformers" includes not only the IaaS of cloud services, GPAAS in the technology, and the general business of the technology, and the GPAAS in the middle of the business, and the different industries in different industries. VPAAS also formed the dual capabilities of "modular" horizontal support and "Zhongtai" vertical opening.

Among them, whether it is the industrial big data platform Leaphd, the industrial Internet of Things platform LeapioT, and the enterprise artificial intelligence platform Leapai, or the hybrid cloud solution Lenovo XCloud, can be organically connected between different modules. At the same time, the value of Optimus is also reflected in thousands of industries.

For example, Lenovo XCloud, one of the core modules in Optimus, has served more than 100 leading customers at home and abroad, covering many industries such as manufacturing, energy, finance.

Such as in the new energy industry. In the four -year side -by -side operation, Lenovo XCloud has helped a new energy leading enterprise to achieve a better "Shangyun". Lenovo's business department not only successfully delivered SAP solutions, cloud disaster recovery, cloud native platforms, and intelligent integration. Plans and services such as Huaying and Maintenance Platform have also formulated a five -year IT strategic plan with customers this year, which continues to provide underlying IT architecture support for the globalization and diversification of the customer's business. In Wenchang, Hainan, Optimus also provides advanced solutions for education.

Despite the famous space launch, Hainan Wenchang's education informatization has not been high for a long time. Based on Optimus's technology core, Lenovo China has created the "Wenchang Smart Education Solution". Under the empowerment of the "cloud+end" system, it covers more than 160 primary and secondary schools in Wenchang in the early stage. The education resources and education level of more than 100 schools in the region have been improved, and the "Wenchang Smart Education Solution" has also obtained the Best Smart City Project of IDC Education.

May wish to describe "Optimus" with a popular metaphor. If the digital transformation is to give an enterprise a driverless car and make it more efficient and more agile to complete the digital transformation, then "Optimus" is the driverless car in the digital transformation of the enterprise and the industry.

Behind the above results also reflects the importance of the last factor in the formula of Lenovo China- "corporate practice".

From the transformation of traditional IT manufacturers, Lenovo has gone through the process of digital transformation. Therefore, the unique manufacturing gene and digital experience allows Lenovo China to better understand the needs of enterprises and the industry and precipitate the rich industry Know-How.

This is particularly obvious in the energy industry such as energy.

The energy industry has always been "difficult bones" in digital transformation. On the one hand, the energy industry's information system is complicated, the business process is long, and the personnel structure is complicated, and its digitalization is more difficult; on the other hand, the essence of the digitalization of the energy industry in the three major links of production, supply, and sales The operation and maintenance of the entire process and the full chain has put forward higher requirements.

Even though the information transformation began earlier, as the first domestic R & D company in the electrical control system of permanent magnet direct -drive wind power generation units, World You Electric still encountered problems such as discovering problems, long solving the problem process, and poor flexibility in different places.

It has a common manufacturing gene with Shiyou Electric. Lenovo China helped Shiyou Electric to complete the normal operation from the platform in just one month. As one of the core modules of Optimus, Lenovo China packages the LeapioT industry Internet platform, edge computing gateway, etc. to become an integrated solution to help Shiyou build an intelligent remote operation and maintenance platform. The intelligent operation and maintenance closed loop of "hardware+software+application".

It is not difficult to see that "thinking mode+digital technology+corporate practice = digital ability" —— Under the guidance of this transformation formula, Lenovo China has achieved digital precipitation in the transformation, and this ability not only nurture its own evolution, but also It also helped it build the second significance of "value sample" -that is, to empower more companies to enhance hard power and create a continuously growing business model.

What is the value sample of the value of digital fog?

From the inside to the outside, the "value sample" Lenovo's transformation of China is essentially a "endogenous" process.

And when we jump out of the company's unique transformation methodology and return to the moment, standing at the key crossroads of digital transformation, a key issue has gradually surfaced:

"What can the value sample represented by Lenovo China bring to the enterprise and the industry?"

In a macro perspective, although China's digital economy has stabilized the world for many years, the proportion of GDP has increased from 21.6%to 39.8%. However, through macro data to enterprises, industries and industries, there are still many difficulties, pain points and blockage points.

The problem of commonality is that digital transformation is not a hammer to buy and sell, nor is it just to reduce costs and increase efficiency. Digitalization is a long -term and systematic project. It is not only the reshaping of "hard power" such as corporate business processes, but also a "soft power" transformation of corporate value chain in a digital way.

The issue of personality is that from enterprises, industries to industries, due to the differences in informatization and industry barriers, there are often personalized needs of "thousands of people and thousands of faces".

In this wise wave that came on the face, it has actually entered the second half. If in the first half, most companies are still thinking about "why digital transformation", in the second half, "how to better digitize transformation" has become an important proposition for corporate thinking.

One of the keys to solving the above difficulties is the empowerment of "value sample". On the one hand, as mentioned above, most of the "value samples" have completed digital transformation and have intelligent transformation methodology; on the other hand, their ecological capabilities and full -cycle service capabilities of the full stack can also help companies and the industry span digitalization to digitize digitalization. Multiple "gaps" in the transformation.

Based on this, Lenovo's solution is to connect, build an open ecosystem, transform the previous single -soldiers' combat model, and drive the upstream and downstream of the industry to achieve integration. The second is to activate. The ultimate goal of digital transformation is value reconstruction. In addition to hard power, it is found to find "soft power" value for enterprises.

In terms of connection, most head companies currently rely on their own capabilities, integrate resources, and build an open ecosystem. The same is true of Lenovo China. Taking the mixed cloud brand Lenovo XCloud as an example, it will join hands such as Azure, VMware, SAP, etc. to jointly promote the construction of a hybrid cloud ecology in the Chinese market and bring more efficient and agile cloud service capabilities to enterprises and the industry.

It is not difficult to see that Lenovo China ’s understanding of the ecology beyond the zero -sum game and returned to the essence of digitalization -that is,“ using digital technology to provide new income and value creation opportunities to drive the transformation of traditional business to digital business. ”

From ecology to application, on the issue of digital activation, Lenovo China's own set of business -driven intelligent transformation methodology is creating a continuously growing business model for enterprises.

Whether it is the smart customer service wave brought by the "Smart Rubik's Cube", or the OMO model of the retail management platform OMO model of online and offline fusion of the retail industry ...

In the pan -Internet industries such as e -commerce, video, and games, more digital and intelligent stories are changing the current China.

"From cities to rural areas, from society to individuals, from online to offline, the digital wave set off in China is injecting a strong motivation for the high -quality development of the economy."

This is a sentence that written in CCTV's latest feature documentary "Decoding Ten Years: China Listed the Inspiring of Digitalization". China's digital economy has developed for ten years, and digital technology is quietly subverting people's production and life in a silent way.

To some extent, the change of China ’s changes. When the wave of digital economy strikes, under the switching of the era of the times, more of the general value samples of Lenovo China are playing its own key role.

"In the future, Lenovo is committed to bridging Chinese intelligence." This is a word that Liu Jun said in the past. Today, whether it is a rising figure or a digital case throughout the country, we see that this dream is gradually going to reality.

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