Before the Mid -Autumn Festival, reporters visited Harbin Mooncake Market Packaging "Slimming" taste innovation "sky -high" difficult to find

Simple packaging moon cake gift box.

New flavors flowing heart moon cakes.

The Mid -Autumn Festival has not arrived, but all kinds of moon cakes on the market have long been prepared to place the most conspicuous position in the shop. Use the full moon to reunite and use moon cakes to pin Acacia, which is the romance of the Chinese bones.

The reporter visited the major business districts of Harbin to see how to fight for the Mid -Autumn Festival cakes in the "stage C position".

From the Fan Jian Mid -Autumn Festival Moon Cake "Light Put"

On August 15th, the National Standard No. 1 modification (hereinafter referred to as the new national standard) released by the General Administration of Market Supervision (Standards Committee) issued by the General Administration of Market Supervision (Standards Committee) was officially implemented. The strictest moon cake "slimming order" in history has modified and adjusted the number of packaging layers, packaging costs, and mixed requirements of moon cakes. Reject the "sky -high" moon cake, the Mid -Autumn Festival moon cake "light".

Entering the New Life Supermarket, which is located in the new one hundred, there are moon cake shelves of major brands at the entrance. The tourists are serving customers who come to buy moon cakes.

Customer Zhang Changli took his daughter to the supermarket to buy. For him, buying moon cakes and sending elders is the "necessary process" of Mid -Autumn Festival every year. "After visiting a few supermarkets, I found that the packaging of moon cakes this year is very simple, and the price is very close to the people. I bought four moon cake gift boxes of different flavors.

The reporter saw that although the moon cake gift boxes in the supermarket "C -position" are different in packaging, they are mainly minimalist styles, and there are no multi -layer packaging and over -packaging. According to the supermarket shopping guide, the price of the moon cake gift box this year is between 100 yuan and 300 yuan, and the "sky -high moon cake" with a unit price of more than 500 yuan has become a time. "If the customer's budget is more than 100, we recommend this one of 138 yuan. The budget is more than 200. It is recommended for 248 yuan. The moon cakes in each gift box are 8 to 10 yuan. The customer is still recognized. "The shopping guide of the new life supermarket introduced.

Normally the new and old names also have new flavors

To say that the mooncakes in the memory of Harbin people, the green silk, Wuren, Sichuan crisp, jujube mud, etc. can be described as not letting people go back to childhood.

In the old Dingfeng store in Jingyu Street in Daowai District, customers were lined up into a long line. The process of paying for the process of getting tickets and taking the moon cakes as if returning to the era of food stamps. When it comes to Lao Dingfeng's most classic moon cake, it is green and red silk. "Every year, the Mid -Autumn Festival will come to the old Dingfeng 'punch card. The old moon cakes are good for ingredients, and they are rest assured that the old people in the family are the traditional fillings such as green and red silk and Wuren." Zhou Yan, a citizen of Harbin, told reporters that Moon cakes symbolize reunion. Naturally, it is an indispensable embellishment of the Mid -Autumn Festival. It usually buys small packaging at home, cheap and not waste. Lao Dingfeng Shiming told reporters that in addition to Sichuan Crispy, Wuren Moon Cake, and gift boxes of about 100 yuan, the new products are also very popular with young people. "In order to provide more choices for consumers, a few cakes of flowing moon cakes have been launched in the store, including creamy yellow moon cakes, coconut coconut aroma with iron moon cakes, Chia seeds q core moon cakes, etc. It's very good. "

Exquisite handmade private moon cakes are heated

With the diversification of consumers' needs, the private moon cakes gradually become hot. In the WeChat circle of friends, the first half of the Mid -Autumn Festival can feel the strong festive atmosphere. Essence

"The Mid -Autumn Festival is approaching, and the moon cakes can be applied, pure handmade, healthy, low sugar ..." In the circle of shop owners named core 苿 DIY cake desserts, the moon cake customization dynamics have been issued early. The owner Kexin said that he mainly sells moon cakes on WeChat and Meituan, mainly making Cantonese moon cakes. For customers with low sugar demand, you can also make xylitol moon cakes. "My moon cakes are made of hand -made, making a box of moon cakes about half an hour, 6 capsules per box, and the price is about 60 yuan to 80 yuan." Kexin told reporters that not only sells handmade moon cakes, but also supports customers enter the store to enter the store DIY, therefore attracted many young customers.

"The Mid -Autumn Festival is the day of family reunion. The moon cake made by myself is more interested, and I will take the child to experience it. It takes about an hour for a box of moon cakes, which is fun and delicious, and it is worthy of praise. "Li Xiang, a customer who is DIY moon cake in the store.

A handmade baking studio shop advocates that Mi told reporters that this year is the third year of her personal customized moon cake. It starts to accept schedules from mid -August each year, and the sales volume is more than double the previous two years. "Now the private moon cake is becoming more and more recognized. We not only choose the materials, but also the handicraft is very delicate. Every monthly cakes have been carefully polished to ensure that the face value and taste of the moon cake can satisfy customers." Zhang Mi said, followed With the approaching Mid -Autumn Festival, the order began to double, and more than 40 boxes were sold at most a day.

Source: Lottery News

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