Put a tight curse for the "sky -high" moon cake!Excessive packaging products should be "thin"

In June of this year, four departments such as the National Development and Reform Commission jointly issued the "Announcement on Controlling" Sky "moon cakes and promoting the healthy development of the industry" to implement key supervision of boxes with a unit price of more than 500 yuan.

In recent years, whenever the Mid -Autumn Festival is approaching, the "sky -high" moon cake has become the "pain point" of consumers shopping. Relevant departments have begun to implement key supervision, but there are always merchants who "cleverly" avoid the red line by playing "wiping balls". On the 2nd, the Consumer Association also issued a consumer warning: Moon cake packaging is simple and moderate.

Routine 1: Solding price plus price

Recently, a brand statement stated that the Mid -Autumn Festival is approaching, and this year, the two moon cake gift boxes are launched, the price of Yuhu Yingyue and Liu Xin, the price is 188 yuan/box and 318 yuan/box, respectively. The moon cake gift boxes have been sold out, but multiple e -commerce sellers are still selling prices.

On a certain e -commerce platform, the price of "Jade Tiger Welcome Moon Gift Box" sold by some merchants is more than 400 yuan, which is more than twice more expensive than the original price, and it is even close to the "500 yuan" regulatory red line. As for the "Liuxin Moon Cake Gift Box", although multiple merchants have shown out of stock, some merchants also show that they can consult customer service. Ask the merchant's customer service, the customer service responded that the Liuxin moon cake gift box was still available, a box of 636 yuan, and sent a link to the buyer. The link content shows that the price of the moon cake gift box is 498 yuan, the voucher price is 486 yuan, and the courier fee is 150 yuan.

Routine 2: Hide keywords

Faced with the "500 yuan" regulatory red line, some online merchants also played hidden keywords. For example, in a certain ice cream flagship store, if you search for "moon cakes" directly, you cannot find more than 500 yuan of products, but if you search for "ice cream" or "gift box", there will be a variety of product exchange coupons, and some product styles and moon cakes will appear Extremely similar.

In the product evaluation, some consumers showed the Mid -Autumn Festival gift box exchanged for the exchange coupon. The gift box was printed with the words "Mooncake Ice Cream".

Routine 3: Combination premium

In addition, under the banner of "Mid -Autumn Festival Gift Box", the situation of moon cakes in products is also common. The price of these gift boxes often exceeds 500 yuan. In a Mid -Autumn Festival set price of 1595 yuan in the flagship store of Tmall's red wine brand, the picture shows that it contains two bottles of wine, two boxes of moon cakes and a multi -function bottle. However, after querying the flagship store, it was found that the total price of the two bottles of wine was only 710 yuan, which also means that the value of other products such as two bottles of wine and moon cakes is worth more than 800 yuan.

In another shop, there are up to 24 sets of moon cake gift boxes. The combined products that can be selected include both insulation cups, laptops, aromatherapy candles, and towels, honey, handmade soaps, etc. No supporting role.

"Sky price" moon cake violent profit

Consumers are forced to pay

From the perspective of protecting consumers' rights and interests, merchants attracted the purchase of profits through overpackagers. Some consumers purchased the "ritual" products that consumers purchased over -packaged. It was damaged and unnecessary expenditure was increased.

For consumers, the huge and complicated packaging boxes can only be thrown away. Only "trapped in it" products have real use value. The cost of packaging is included in the price of the product, and it is eventually passed on to the consumer's head.

If all merchants have increased their profits, the wind of over -packaging has intensified, and over time, they can only see over -packaged products on the shelves. Consumers can only be forced to accept and eventually lose their own options.

The four departments jointly issued a supervision announcement

Subsidies: The packaging should be moderate!

In June of this year, four departments such as the National Development and Reform Commission jointly issued the "Announcement on Controlling" Sky "moon cakes and promoting the healthy development of the industry" to implement key supervision of boxes with a unit price of more than 500 yuan.

Yesterday, the Consumer Association issued a consumer warning: Moon cake packaging is simple and moderate.

"Slimming" for moon cake packaging is mainly reflected in four aspects:

The first is to limit the number of packaging layers, and the number of packaging layers of moon cakes does not exceed three layers;

The second is to compress the packaging gap, reduce unnecessary gaps in the packaging box, and avoid "box big cakes small";

The third is to reduce the cost of packaging. For moon cakes with a sales price of more than 100 yuan, the proportion of packaging costs accounted for 15%from 20%to 15%. For moon cakes with a sales price of less than 100 yuan, the proportion of packaging costs is 20%. Change, at the same time, the packaging materials are required not to use precious metals and mahogany materials;

Fourth, strict mixing requirements, moon cakes should not be mixed with other products.

At the time of the Mid -Autumn Festival, the China Consumers Association also encouraged the majority of consumers to record the excessive packaging and the "sky -high" moon cakes that violate the standards of laws and regulations and public order, and report to the local market supervision department and the Consumer Association organization.

(Source: China Youth Daily Client)

【Edit: Shang Pei】

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