Dance living project leader realizes "running the city" | The preparation of the first Hunan Tourism Development Conference

Author:Cultural Tourism China Time:2022.09.05

The Hunan Provincial Party Committee and the Provincial Government have decided that since 2022, the provincial, municipal (state) holds a tourism development conference once a year to centrally integrate projects, funds, policies, etc., and strive to achieve "one meeting, a city" Will Xingcheng "). In early 2022, Zhangjiajie City was determined through competition declaration as the host site of the first provincial -level travel conference, and the other 13 cities and prefectures jointly held a municipal -level travel conference.

The project is the fundamental support of the development of the tourism industry, and it is an effective carrier for achieving "running the city". By promoting the concept of "grasping the big project and promoting the development" of the whole province, the construction of all forces promotes the construction of key projects of the tourism development conference (referred to as the "construction project"), and promotes the acceleration of infrastructure construction in the hosting place, the overall environment optimization of the overall environmental environment is promoted Speed speed, accelerate the development of industrial integration, accelerate economic and social development, accelerate the construction of world tourism destinations, and provide strong support for accelerating the construction of modern New Hunan.

Innovative ideas,

Improve the strategic position of the construction of the construction project

Focusing on the "Xingcheng City", Hunan Province insists on "jumping out of tourism and grasping tourism", and guides and promotes the construction of the construction project with a new concept. The first is to build the construction project as an important measure to stabilize the economic market. In the first half of the year, Luzhou City completed the second provincial -level travel conference and the first municipal -level travel conference project investment of 14.344 billion yuan to achieve 7 provinces in the province, including GDP growth and fiscal revenue growth. The added value reached 69.39 billion yuan, an increase of 12.6%, accounting for 53.5%of GDP. In early July, Xiangxi Prefecture held a travel conference, and the project had invested more than 4.2 billion yuan. In the first half of the year, the number of third industries with tourism as the leader reached 24.048 billion yuan, an increase of 3.3%, and the proportion of GDP 61%. The second is to build the construction project as an important carrier to improve urban and rural features. Taking the opportunity to host a travel conference in Hunan Province, to accelerate the close combination of tourism and beautiful rural construction, and help rural revitalization; closely integrate urban construction with landscape construction, so that the city is in the city, the scenery in the city, and the city and the scenery. Continuously enhance urban taste. Zhangjiajie City promoted the transformation of the "one ring line, two cities, 10 districts, and 25 important nodes", and the appearance of the city's appearance and city has changed significantly. The third is to take the construction of the construction project as an important way to accelerate industrial upgrading. Focusing on folk customs, camping, self -driving, recuperating vacation, sports and leisure, the formation of the "+tourism" demonstration project promotes the formation of a multi -industry integration and innovation development pattern, which meets the needs of tourists. The fourth is to build the construction project as an important starting point for the recovery of the tourism market. Before the end of August, 54 key projects in the province and a total investment of 28 billion yuan were newly established. Six national night culture and tourism consumption agglomeration areas including Liuyehuhehe Street, Changde City were newly created. From August 1st to 21st, 11 5A -level scenic spots in the province received 5.4893 million tourists, achieving operating income of 514 million yuan, an increase of 8.9 times and 17.7 times year -on -year.

Highlight the focus,

Strengthen the investment in the construction of the construction project

Actively innovate the investment mechanism, and strive to form a diversified investment project construction pattern. The Zhangjiajie Poping Project has 546 projects and a total investment of 70.886 billion yuan. In addition to the other 13 cities and states outside Zhangjiajie, a total of 193 cultural tourism projects and a total investment of 153.716 billion yuan. The first is to grasp the increase in government investment projects. The 24 provincial departments supported the Zhangjiajie Hanging Conference project funds of 10.532 billion yuan, and 10.287 billion yuan was implemented. The Hunan Provincial Development and Reform Commission and the Provincial Department of Finance added 5.907 billion yuan to support the construction of the Zhangjiajie Office. Zhuzhou City seized policy opportunities, reserved 66 cultural tourism infrastructure construction projects, total investment of 37.3 billion yuan, 8 projects declared special debt passed the review of two national ministries and commissions, 4 projects received special debt funds of more than 500 million yuan, 8 projects Enter the city to declare the special debt reserve project library in 2023. The second is to grasp the total amount of investment promotion projects. Based on tourism resources in Hunan Province, reduce the threshold, optimize the environment, actively introduce tourism investors, and promote the steady growth of the total amount of construction projects. A total of 302 key investment promotion projects and 529.6 billion yuan in investment demand, and the provincial and municipal two -level travel conferences are expected to sign more than 100 billion yuan. There are 54 signed projects in the Xiangxi State Travel Development Congress and 74.303 billion yuan, of which 22 projects of more than 1 billion yuan and 4 "Fortune 500 companies" investment projects. The third is to grasp the incubation variables of banking enterprise financing projects. Formulate the "Implementation Measures for Compensation Compensation Compensation for Financing Guarantee Risks of Tourism Enterprises in Hunan Province" and "First Hunan Travel and Development Conference Financial Product Manual". Support tourism enterprises to loans to banks by using mortgage, guarantee, discounts, etc., to achieve fund grafting, transfer, and new tourism projects and expand the scale of projects. At present, 14 financial institutions have granted credit to Zhangjiajie Tourism 400 billion yuan.

Shape brand,

Comprehensive benefits of the construction of the construction project

Brand is the core competitiveness of today's tourism market. Persist in using real projects, innovative marketing methods, improve service quality, shape brands, and seize market share. The first is to strengthen publicity and promotion. The promotion of the conference was fully rolled out of the three stages of the "before, the meeting, and after the meeting". Hold more than 20 public welfare promotion activities such as the "Hunan Cultural Tourism Ten Years" theme press conference, and hold the "Spring Warm Xiaoxiang · Wanping Linkage", which can be "weekly activities, climax of month and moon", and comprehensively improved. The overall image of Hunan. The second is to expand the impact of the conference. Careful planning the overall plan of the conference, the provincial travel conference is scheduled to be held in Zhangjiajie from September 18th to 20th according to online and offline linkage. Three main activities of the Provincial Tourism Industry Development and Promotion Conference, the first non -heritage expo in Hunan, the Hunan Cultural Tourism Industry Investment and Financing Conference, the 2022 China Tourism Summit Forum, etc., as well as the three parts of the 28 series of activities before and after the conference. The results of the project construction, ensure the achievement of the characteristics, the impact, and the wonderful goals of the project, and strive to clicks more than 10 billion people. On August 27, one of the supporting activities of the first travel and development conference opened in 2022 Hunan Cultural Tourism Industry Expo opened in Changsha. Many new technologies, new products, and new achievements in the fields of cultural tourism and technology are exciting, attracting about 100,000 people to participate in the exhibition. The third is to improve service quality. Explore the new path of tourism development under normalization of the epidemic, and establish a green reception system for tourists to "land detection, enter the city, scan code, and the whole city". The joint provincial civilization office has carried out in -depth civilization tourism creation actions, comprehensively enhance the ability of civilization governance in the region, and continuously improves the degree of social civilization. Zhangjiajie carried out the "Being a Good host, a service travel meeting" activity, and established the country's first "learning power" scenic spot experience hall to organize "three guides" volunteer services to improve the quality of tourism services.

Improve mechanism,

Form a strong joint force for the construction of the construction project

The construction of the construction project is a systematic project with tight time and heavy tasks. Adhere to the ultra -conventional thinking, measures, and style, and use the strength to integrate resources to ensure effective results. The first is to establish a linkage mechanism. The Hunan Provincial Party Committee established a high -standard travel and development meeting organizing committee. Zhang Qingwei, secretary of the Hunan Provincial Party Committee, personally advocated, planned, personally planned, and personally deployed the work of travel and development. The provincial department's "first leader" went to Zhangjiajie to investigate. All 48 member units studied and implemented the support of the Zhangjiajie office project. All cities and states have set up work classes, scheduling regularly, and promoting construction project construction at a high level. The second is to establish a policy support mechanism. The "Opinions of the Hunan Provincial Party Committee of the Communist Party of China and the Hunan Provincial People's Government on Accelerating the Construction of World Tourist Destinations" was issued, and "the construction of the city" was solidified into the normalization of the provincial party committee and the provincial government to ensure the construction of the construction project. 56 provincial units supported 161 policies for Zhangjiajie's construction project, and introduced 10 measures to promote the development of tourism in the tourism industry, and carried out in -depth activities for the first travel conference to benefit the people's cultural tourism consumer coupons and the "500,000 tourists entering Zhang" activity. Boost confidence in development and make every effort to promote the construction of the construction project. The third is to establish a supervision and implementation mechanism. The inspection room of the Hunan Provincial Party Committee led the preparations for the preparation of the travel and development conference, forming a supervision report and a list of problems, and rectification within a time limit. The organizing committee regularly convened a plenary meeting, and the organizing committee's office regularly dispatched and reported the preparation of the travel conference. In the next step, a third -party assessment and expert review will be adopted to comprehensively evaluate the results of the provincial -level tourism conference to the city (state) office and promote typical experience.

(The author is the deputy minister of the Propaganda Department of the Hunan Provincial Party Committee, the party secretary of the Provincial Department of Culture and Tourism, and the director of the department)

"China Culture News" on September 5, 2022

The second edition published a special report

"Dance Living Project leader to implement the" Xingcheng City "-The Real Preparation of the Hunan Tourism Development Conference"

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Editor -in -chief: Chen Xiaoyue

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