Open the "mobile bank" service "Night Economy"

Open the "mobile bank" service "Night Economy"

Ma Yanwei

The business department of Taiyuan Rural Commercial Bank of Shanxi follows the spirit of the middle and middle -aged meetings and the spirit of the full marketing competition in the second half of the year, in order to enhance the driving force of the entire staff and enhance the per capita capacity of the capacity. The characteristics of large quantities are the breakthrough of "opening a mobile banking service night economy" as a grid marketing, extending the customer service front in the process of "going global+introduction" The sense of urgency and hard work to create the "business department" of Night Tower Marketing of Rural Commercial Bank, and a new path to improve quality and efficiency.

Hearing or ordering and dynamic planning

This outlets comprehensively sort out customers in the grid, rationally divide the area on the basis of obtaining the list of night market market lists, set up three "red vests" volunteer service teams, implement the responsibility of packaging, adhere to the leadership of party members, all go to battle; hold a mobilization mobilization; The conference, clarify the marketing background, standardize the activity process, the scope of service, the logistical support, etc., to ensure that while achieving the goal of "increasing households", it helps to stabilize employment and protect people's livelihood. "Financial experience; use the time to organize employees to predict the performance of nightture activities, promote organizational empowerment, encourage self -pressure, and ensure that all employees carry their goals.

Multi -marketing quality effect

This outlet focuses on expanding marketing channels, forming a diversified marketing model of "stalls+sweeping streets", promoting and explaining the determination and methods of the real economy to help the "small and micro enterprises", and to serve the real economy. The awareness and experience of financial products, pulling the psychological distance in the process of sending products and services, deepening cooperation friendship, and increasing their popularity and recognition.

In the "stall" session, this outlet focuses on improving the attraction of customers, embeds interactive activities into marketing positions. Campaign such as gifts, scanning code into welfare groups ". During the period, the "Red vests" intended to communicate with the citizens enthusiastically, fully understand the needs of customer financial needs, accurately promote the bank's deposit loan products, help the people's assets to maintain value and appreciate, allow the inclusive customer group to loan due to dysens, and strive to become the " The safe and "spare wallet"; in the "sweeping street" session, the responsible team is required to visit the street shops and the night market stall owners "difficulty, expensive financing, and collection" of the night market stalls. Comprehensively explain the products, collect information on site, etc., and strive to send the "e -payment" and consumer loan products to customers in the shortest time. In addition, the "Red vests" worked hard to become the financial guardians of the people of urban and rural residents while carrying out marketing, carry out financial education and knowledge propaganda, improve the awareness of citizens' counterfeit currency identification and identification ability and fraud prevention, and support the "financial classroom" to support the "financial care". shield".

Repeat summary promotion and improvement

This outlet periods to carry out the summary of the nighttime marketing review, timely inspect the working mechanism and marketing methods, clarify the direction in the process of sorting out ideas, complete the transformation in self -analysis, and realize the double improvement of team and personal capabilities. The effectiveness of this outlets, through daily broadcasting, summary of Zhou, understand the effectiveness of the outlets and personal work at any time, compare the expected performance analysis and evaluation, further sort out the attributes of the grid customer group, summarize the reasons for not achieving the marketing goals, and improve the accuracy of customer marketing; share sharing Experience, invite the marketing champion to summarize the standardization of standardized marketing, share marketing and preaching skills "with case statement", improve the overall marketing capabilities of all staff; carry out marketing innovation, timely innovate marketing methods, and continue to improve the fun and customer acquisition of nightture activities. Ability; strengthen follow -up tracking, do a good job of follow -up marketing of high -quality customers, dig deep into product usage, and implement the "one -sided" marketing.

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