"Giving money is authentic, not to be recommended if you don't give money"?Make the "Explore Store" chaos add to the restoration and development of the catering industry

Nowadays, many diners will "plant grass" or "lightning protection" through the video promotion of the "Exploration Anchor" on the video of the catering industry. Attack to marketing, at the same time provide diners with a sense of "seeing" experience, so that the anchor of the explore stores has become more focused on traffic. On the major video platforms, some "head" store anchors have exceeded one million or 10 million, which has attracted many people to come to "gold gold" and become an emerging profession.

However, as the number of anchors in the store has surged and gradually professional, some anchors gradually chose to swim in gray land to seek to make fast money. Some visiting shop anchors "beautified" products and exaggerated their words, "Video abalone lobster, actual 'stinky fish and rotten shrimp'", "recharge" brushing praise, suspected false publicity; Free order, even requesting the promotion fee, otherwise the "bad review" video will be issued. Some staged "Sichuan opera changes to face", "giving money is true authentic, not to give money is not recommended", such behaviors are even suspected of extortion.

It should be said that as a business behavior, exploring stores have its market value, and it is understandable for the promotion of charges, but the premise must be based on the "truth of information" and "voluntary each other". However, some bad detective anchors use their media status to "eat" on both sides, and even formed the gray industrial chain, which not only hurts consumers' consumption confidence, but also allows stores to falsify with the trend and form vicious competition. Affects normal operations. This adds to the catering industry that was struggling to struggle under the epidemic, which urgently needed attention.

The reason why the shop can develop rapidly and even forms the industry is compared to other knowledge and talent anchors, the "threshold" of its entrances is relatively low, and the taste is "unable to falsify", and the traffic is closer to the people's livelihood. The characteristics of many people are rushing into the industry, the foundation base is large, resulting in the unevenness of the practitioners.

For the above reasons, some platforms have relatively loose management of the anchor of stores, but this cannot be the reason why the platform ignores the main responsibility. For example, some visiting shop anchors have different "face -changing" behaviors in the same food in the same food. Essence

Related platforms must actively implement the main responsibility and obligations, and shall be restricted to the exploration store accounts suspected of speculation and false propaganda. , Demonstrate the relevant anchor behavior on the display end, creating a good atmosphere of public opinion for the restoration and development of catering.

At the same time, the relevant regulatory authorities shall implement the supervision responsibility, and shall establish a coordinated mechanism of the department, listen to the call for catering companies, and punish the suspected false publicity or even extortion, and shall be punished in accordance with laws and regulations. It is necessary to make a timely punch and escort the restoration development of the catering industry through mechanism restraint.

As an information medium service -oriented occupation, it should start with the anchor, pay attention to the quality and reputation of information, maintain and purify the industry ecology, and resist bad explore -store anchors. In the era of fragmentation of information, some "small tricks" and "small routines" may be able to seek short -term benefits, but the information that will always be "dismantled" and "disintegrate". Once the public trust is lost, it is not far from the decline of the entire profession.

After all, whether it is a shop or a person, sincerity is always the best routine.

Source: Banyue talk about new media

Supervision: Sun Aidong

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