Special Forum for Public Relations and Chinese Enterprises Global Cooperation Development in Beijing

Xinhuanet, Beijing, September 5th (Reporter Lu Junyu) On September 4th, hosted by the China Public Relations Association, co -organized by the National Federation of Industry and Commerce, the School of Journalism of the People's University of China, and the Su Shimin College of Tsinghua University, "Public Relations and Chinese Enterprises The Global Cooperation Development Special Forum "was held in Beijing.

Public relations are an important component of the modern service industry. It is a strong support for helping Chinese companies' own development and moving towards the world. It is an effective means to promote higher levels of opening up.

In the current complex and severe international environment, the innovative theory and practice of Chinese enterprises use public relations theory and practice, strengthen the construction of corporate brands and global cooperation, and tell the story of Chinese companies' "going out". The inevitable requirement for the development of economic globalization is also a strategic need to do a good job in international communication in the new era and shape China's good national image.

Participants believe that the role of public relations to promote public relations is indispensable. Excellent public relations activities are helping enterprises to contact target customers or audiences to help enterprises achieve business results. We must actively promote global dialogue and promote the interoperability of information in the dialogue. Chinese enterprises should adhere to high -quality "going out", actively improve the development environment, focus on strengthening public relations management, and establish a good image of Chinese enterprises.

This forum released the "Public Relations to Help Chinese Enterprises Global Cooperation Development initiative", advocating public relations to actively help the global cooperation and development of Chinese enterprises in the new era; propose Chinese enterprises to strengthen corporate brands, display corporate image, promote exchanges, expand cooperation consensus; Chinese enterprises carry out public relations practice, promote cooperation and development, open up and innovate, and share development opportunities; propose that Chinese enterprises can play comparative advantages, strengthen co -discussion and sharing, mutual benefit and win -win, and promote economic prosperity.

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