In many places, a new round of steady growth promotes consumer policy forces and consumer consumption such as automotive appliances

Author:Securities daily Time:2022.09.05

It is currently in the key point of economic recovery, and it is important to accelerate the release of policy efficiency. Recently, a new round of stable growth consumption policies have been introduced in many places, which mentioned that consumption recovery in key areas involved automobiles, home appliances, housing, etc. In this context, some experts predict that the growth rate of the total retail sales of consumer goods in August will show a moderate repair growth trend.

Senior researcher at the Star Financial Research Institute told the reporter of the Securities Daily that due to multiple factors, the overall consumer market in my country is weak. Considering that consumption plays a key role in promoting economic growth potential. Auto, home appliances and housing have always been the "big head" of consumption, which is of great significance to drive the consumer market to recover.

Specifically, Hubei Province recently issued the "Several Measures on Further Stimulating Market Vitality and Stable Economic Growth", which proposed 18 specific measures to strive to grow, including the issuance of car purchase subsidies, car consumer coupons, refueling coupons, and increased appliances. Promoting consumption efforts and other measures to promote consumption of community such as automobiles and home appliances; Guangdong Province released the "Guangdong Province's Measures to Promote Consumption", from expanding cultural tourism consumption, carrying out "new replacement of old" by home appliances, continuous optimization of the car consumption environment, promoting housing, promoting housing Five aspects of consumer health development and continuing to do a good job of consumer vouchers have proposed 16 specific measures; Xinjiang Uygur Autonomous Region issued the "Several Policies and Measures on Economic Work in Grasping the current and in the future" to promote the accelerated recovery of consumption in key areas. Including encouragement of car consumption, supporting "keeping traffic in the building, stable people's livelihood" work, and carrying out green smart home appliances promotion.

"Housing, automobiles and home appliances are all consumer pillar industries, and they are also the key directions for consumption." Xie Login, a senior investment consultant in Jufeng Investment Consulting, told the Securities Daily that it is expected that the stimulus of the consumption direction policy will increase Essence

According to the latest data from the National Bureau of Statistics, with the implementation of various consumer policies and measures in the early stage, the PMI of the consumer goods industry rose to 52.3%in August, which was 0.9 percentage points higher than July. The PMIs of the equipment manufacturing and high -tech manufacturing industries were 50.9%and 50.6%, respectively, below 0.3 and 0.9 percentage points below July, which is still higher than the critical point. The industry has maintained expansion, but the pace has slowed.

Fu Yifu said that thanks to the recovery of summer tourism demand, catering, accommodation and other fields have previously performed well; in addition, from the perspective of high -frequency data, the transaction area of ​​30 large and medium -sized cities and the passenger volume of 18 cities and subway passenger transportation is on the year -on -year data on the year -on -year data. In August, it improved to varying degrees, supporting the growth rate of the total retail sales of social consumer goods.

Chen Yucheng, a senior investment consultant of Jufeng Investment Consulting, told the Securities Daily that as more consumer measures were implemented, consumption will enter the accelerated repair stage.

Talking about how to better promote consumption to drive economic growth, Fu Yilu said that the priority is to stabilize employment, because employment involves the livelihood and development of millions of households. It is the source of wealth of the people. Only to carry out consumer activities more motivated.

Paying one adviser, steady employment can adopt measures such as tax cuts, subsidies, reducing layoffs, and increasing financial support to start from stable small and medium -sized enterprises.

Xie Login also said that the key to promoting consumption is how to restore people's consumption confidence. In addition to providing subsidies and discounts on the policy side, more employment positions should be provided to increase residents' income, so that ordinary people dare to consume and be happy to consume.

Chen Yucheng believes that they can focus on the "new tracks" such as digital economy, night consumption, green low -carbon, stimulate new kinetic energy, guide expectations, boost consumption confidence, and release consumption potential.

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