Internet TV has become the most annoying look of people

Internet products have never been truly "silly white and sweet", all of which are "sheep wearing wolf skin", especially Internet TV.

Around 2014, Internet TV began to popularize in China, Xiaomi TV and LeTV TV became the representative brand of Internet TV. Both brands are expanded under the slogan of the ecology. The TV launched is indeed higher than the traditional TV configuration, and the price is cheap. Many people are willing to try it for this.

Xiaomi and LeTV have never been a charity organization. They just put the money they want to make in the future.

The popularity of Internet TV forced those traditional TV manufacturers to follow, because you do n’t do this, other brands are much cheaper, and your sales will be very bleak.

Under various pressures, the TVs we can buy are almost all Internet TVs, without the Internet, this is waste. Even with the Internet, it is still a half waste, because there are too many things that need members to see, even the Central Taiwan.

On September 1st each year, CCTV will play the first lesson to start school, telling children some new knowledge. Many schools and teachers will notify parents to watch with their children.

However, many parents will be told to buy VIP members when they play the first lesson on TV, otherwise they will not see it. Recently, a parent in Tianmen, Hubei talked about their Internet TV who wanted to watch Central Taiwan and had to apply for a VIP, otherwise it would not be able to see it.

Because this voicing spoke the voice of many people and successfully appeared on the hot search.

In the era of traditional TV, the main cable TV needs to pay for cable television companies to watch. No matter what, the central government can watch it without paying money. This seems to be a culprit. At 7 o'clock every night, you can watch "News Network" when you turn on the TV. As long as the cost of cable TV is paid, dozens of channels look at it casually, no additional fee is required.

However, after entering the era of Internet TV, the rules were completely damaged. Internet TV not only lost its huge advertising revenue in TV stations in various provinces and cities, but also caused cable TV groups to encounter serious challenges, but also caused traditional TV manufacturers to passively transform.

Why did consumers support Internet TV at first? Because after the Internet TV is opened, you can see what you want to watch. There is no advertisement. It is completely free and very convenient. No matter where we see, we want to suspend it. If the previous plot is forgotten, you can go back and look back. This is the advantage that the traditional television era does not have, especially the number of advertisements is too much. It was ridiculed by netizens as "inserting a TV series in the advertisement."

The characteristics of non -advertising without Internet TV have indeed attracted a group of people. In addition, it is also very convenient to use it without cable TV and set -top boxes.

However, after Internet TV became the mainstream TV, various Internet TV manufacturers began to show the face of capitalists. The start -up advertisement is extended infinitely.

Many Internet TV's early start -up advertisement is only 15 seconds, and slowly becomes 30 seconds, 45 seconds, 60 seconds, and 90 seconds. In short, the time to watch advertisements is getting longer and longer, and television manufacturers have made more and more.

Do you think that Internet TV only has a startup advertisement? Wrong, you can also insert advertisements in the middle of the TV series, and it is becoming exactly the same as traditional TV. Of course, if you don't want to watch advertisements, it is best to skip the end of the film, then you need to buy VIP, which can help you skip these disgusting parts.

Some people may say, "Isn't it just buying a member? Buy it, not very expensive."

Indeed, many TV membership fees are about 300 yuan, which is equivalent to 25 yuan a month, which is indeed acceptable. But don't underestimate the ability of Internet companies to engage in money. Because the members you buy are limited to your channel use.

If you have a child in your home and want to watch cartoons, then sorry, please buy a member; if the TV series you watch is exclusive to Tencent video, then please buy Tencent members; if your favorite variety show is iQiyi exclusive content Please buy a member; if you want to watch the movie, I'm sorry, you need to buy an additional movie member!

In short, Internet TV looks like a TV on the surface. In fact, it is a POS machine of the manufacturer and will not let any chance to collect money.

If you buy all members on the TV, the cost of one year may be more than 3,000 yuan. Please note that this is just a year's cost. Assuming an average of 8 years of TV can be used, then after the manufacturer sells the TV to you, it can earn about 24,000 yuan from you, at least you can earn about 2400 yuan.

For example, assuming that a brand can sell 100 million units on Internet TV, then selling members can earn at least 30 billion yuan each year. The mobile phone is higher, after all, this sells air.

The main reason why Internet TV dares to be so arrogant is that consumers are blindly forbearing. As long as there are enough consumers or lawyers to take out the evidence of illegal regulations for Internet TV manufacturers and appeal, then they should converge a little!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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