China's dairy industry, to determine the uncertainty of the global economy by itself

China's economic development has been in the past ten years, and has written a chapter of strong ink. GDP has exceeded the millions of dollars, and the per capita GDP exceeds 10,000 US dollars. The well -off society has been established in an all -round way, and the second century -old struggle target of building a socialist modernization power has entered the new journey. 2022 is a critical year for implementing the "Fourteenth Five -Year Plan". The Chinese economy has entered a stage of high -quality development. "Double cycle" is still the core theme of the current economic operation.

Looking at the world, the geopolitical risks and the epidemic of new crown pneumonia are interfered with the world economic recovery. The black swan incident and the gray rhino incident have frequently emerged, and the economic development of various countries faces the huge challenges brought by economic uncertainty. High -quality development has become the key to actively responding to changes in the external environment.

Under the impact of the century -old change and century epidemic, China's industries are facing the main pressure of domestic demand contraction, supply shock, and expected weakness. In this case, we see that a number of companies have emerged in various industries in China to overcome many difficulties to achieve their high -quality development, in order to cope with uncertainty of global economic development and contribute to the construction of the "dual cycle" pattern of the industry.

"Uncertain" is the context of the times

Chinese dairy companies have the method of responding to

At present, the global economy has entered the "Uta era". "VUCA" originated from the leadership theory of Volatility, UnCERTAINTY, and Complexity, ), Ambiguity and other attribute features, this word accurately describes the characteristics of our world today. In the "Uta Times", various industries and enterprises need to clarify their own foundations, improve their ability to resist risks, and find sustainable growth solutions in the complex and changeable era.

Focusing on the dairy industry, it is an important part of the development of the national economic construction. At the same time, it involves the first, second and third industries of the national economy. "Stone". Therefore, the high -quality development of dairy industry is essential for promoting the high -quality development of the people's livelihood economy. With the development of the Chinese economy for ten years, the Chinese dairy industry has entered a new stage of development under multiple drivers such as consumer domestic demand, industrial motivation, and cultural motivation. In the "Uta era" full of uncertainty, despite the complex and changeable external environment, the goal of high -quality development in China's dairy industry is more clear, because this can not only enhance its own certainty, provide guarantee for the internal cycle of the economy. Help the realization of the dairy strong country's dream.

Challenge and opportunities coexist. How can China's dairy industry promote high -quality development? Some physical enterprise representatives also give their answers through practice. Among them, Junlebao through deepening the integration of the entire industrial chain and scientific research innovation, on the one hand, starting from the source to control the stability and quality and safety of the industrial chain, on the other hand, advance to the upper reaches of the value chain, achieve category breakthrough Nutrition upgrade. It is understood that Junlebao's milk powder sales in 2021 exceeded 100,000 tons, located at the forefront of the country.

Deepen the construction of the entire industry chain

Guarantee "certainty" from the source

Data show that in 2021, the qualified rate of domestic fresh milk sampling inspection was 99.9%, the overall spot check rate of dairy products was 99.87%, and the qualified rate of infant formula milk powder sampling test was 99.88%. The level of dairy quality and safety is leading in various categories of food, and the quality of infant milk powder has achieved the upgrade from safety to excellence. From the perspective of sales and sales, domestic milk powder has occupied the market leading position, with a market share of about 75%. A series of data shows that China's dairy industry's competitive strength is increasing, but behind this achievement is the ten years of Chinese dairy industry.

In 2008, the "melamine" incident covered the Chinese milk powder industry a layer of shadow, and consumers' confidence in domestic milk powder decreased sharply. Domestic milk powder has experienced long -term transformation and innovation in a controversial sound. Li Dong, deputy secretary -general of the China Dairy Association, said that in September 2008, the "Sanlu Infant Milk Powder Incident" broke out and the domestic dairy industry was greatly impacted. Junlebao Dairy only produced yogurt at the time, and did not produce infant milk powder. Junlebao yogurt was strictly passed through strict testing and proved to be qualified, but production and operation was also affected to some extent. In 2014, China milk powder was still in a downturn. At this time, 6 years have passed since the "melamine" incident. Good milk powder.

Junlebao always regards food safety as a top priority for the enterprise. For this reason, the integrated model of the entire industry chain and the "five world -class" management models are adopted to ensure the safety and high quality of the product. Junlebao introduced the international food safety management system, and took the lead in the country's European dual certification through food safety global standard BRC and international food safety standard IFS. At the same time, in order to comprehensively ensure the quality of milk powder, Junlebao also created a four -party testing system, including third -party testing of enterprise self -inspection, industry inspection, national spot inspection, and international authority, and held the product from the original auxiliary materials to every level from the factory. Junlebao has also introduced various innovative technologies into quality and safety management. For example, the "small fish pro -test" technology is introduced into the quality control system of milk powder, and fish ovarian tests are used to ensure product safety; in 2021, the "internal code system" innovation and upgrade security traceability system was launched. It can be said that safety and quality are the ultimate pursuit of Junlebao in their bones. In addition to the strict food safety system, Junlebao uses an integrated production management model of the entire industry chain to ensure the safety and quality of dairy products. Compared with other industries, the dairy industry chain spans one, two, and three industries, and the connection between each link is closely linked. If there is a problem in any link, it is easy to expand the negative factors to the final dairy product.

Since Junlebao's admission to the milk powder industry, the construction of the entire industry chain has been the focus of work. After 8 years of industrial chain layout and deepening, Junlebao currently has 21 production plants and 17 large pastures across the country. It has more than 130,000 cows and more than 500,000 mu of pasture planting bases. As a result, Junlebao adopted the integration model of the entire industry chain, which has achieved its own controlled key links in various key links such as pastoral planting, dairy breeding, production and processing, and also guarantees the safety and quality of dairy products from the source.

On the other hand, the new coronary pneumonia's epidemic has a significant impact on the global industrial chain, and the part of the dairy industry chain relies on imports is facing great uncertainty. How to ensure the stability of the supply chain is one of the challenges of China's dairy industry in a special economic environment. Through the years of deepening the construction of the entire industrial chain, Junlebao has firmly held various production links in his own hands. He has also gradually solved the problem of "card neck" such as cattle and grass species through technical research and development. locking. The production chain with both safety and stability has become the constant cornerstone of Junlebao to deal with global economic uncertainty, and ensure its "certainty" in the global competitive market.

Take scientific research innovation as the starting point

Enhance the core force for the development of China's dairy industry

For a long time, China's dairy industry has faced the high -reliance of milk source imports, and key raw materials such as milk iron protein have been monopolized by long -term abroad, which has also become a hidden danger in the high -quality development process of China's dairy industry. If these difficulties in the development of China's dairy industry cannot be overcome, the Chinese dairy industry will be passive for a long time, and it is difficult for the price to obtain the right to speak. The only way to break the monopoly abroad is to enhance their scientific research strength and master core technologies in their hands. Therefore, the state has continued to increase its attention and support for dairy scientific research in recent years.

The "Fourteenth Five -Year Plan" Milk Industry Competitiveness Enhancement Action Plan pointed out that promoting the establishment of a dairy scientific and technological innovation system that is supported by enterprises as the main body, scientific research institutes, and the combination of industry -university -research. In January 2022, my country established the "National Dairy Technology Innovation Center". Junlebao has always emphasized that "scientific research innovation is the core competitiveness of an enterprise", and will break through every aspect of the industry chain. Through the research and development of grass, cattle, and bacteria, it will break the low -end locks abroad.

In response to my country's probiotic and lactic acid bacteria fermented agents have long been monopolized abroad, Junlebao established a bacterial storage with more than 1,000 lactic acid bacteria, developing and developing Piccinobacterium Lactobacillus N1115, Plant Lactobacillus N3117, and autonomous yogurt Fermentants broke foreign monopolies. At the same time, through cooperation with the Grass Industry Institute of China Agricultural University, Junlebao raised the quality of pasture to close to the international level, and set up a cow breeding company to achieve independent breakthroughs in key technologies of dairy breeding within 3 to 5 years.

In 2021, the Dairy Innovation Research Institute, which was invested by Junlebao to invest 500 million yuan, was officially put into use from pasture planting, dairy genetic breeding, dairy technology technology to new product development throughout the industry chain to comprehensively support the development needs of Junlebao technology Essence In terms of scientific research results, Junlebao has completed more than 150 scientific research and innovation projects, more than 30 varieties of research and development products, and has been built with 9 provincial -level scientific research platforms.

With the in -depth integration of the global dairy industry chain and supply chain, dairy companies want the upstream and top industry of dairy companies to advance the value chain. Scientific research and innovation will still be the focus of China's dairy industry for a long time in the future. For the Chinese dairy industry, scientific and technological research and development also determines its right to speak in the international context, becoming a weight that has enhanced its certainty in fierce competition.

It can be seen that by deepening the layout of the industrial chain and improving scientific research and innovation, China's dairy industry has achieved efficient development in critical areas, and it has also opened up the blockage points and card points for unblocking domestic circulation. Junlebao has become a development sample of the real economy with the forge of continuous upstream, abiding by quality, and focusing on scientific research for many years, and served as the "fresh power" of China's dairy industry, and conveys the world to achieve category breakthroughs with scientific research innovation paths. Promote the confidence of domestic dairy products to upgrade and release consumption potential.

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