Let Hanyuan Zanthong become world spices- "Hanyuan Pepper" appeared in the "2022 China E -commerce Conference"

From September 1st to 2nd, the 2022 China Electronic Commerce Conference with the theme of "Innovation, Rongtong · Sharing" was held at the Beijing National Convention Center. In accordance with the "1+5" structure, this conference organized an opening ceremony and the main forum (the Summit Forum of the China Electronic Commerce Conference). The five special forums were surrounded by "new digital consumption, cross -border e -commerce, industrial digitalization, and digital business. The theme of Agricultural and High -quality Development "explores a new trend of e -commerce development. Zheng Chaobin, Secretary of the Hanyuan County Party Committee of Ya'an City, Sichuan Province, was invited to attend the conference. As the only local representative of the 2490 geographical indication protection products in the country, he made the "E -commerce to help the landmark brand development landmark for the development of landmarks to help the countryside at the" Digital Merchants "special forum. The speech of revitalization, sharing the exploration and practices of Hanyuan's development and use of geographic logo brands, and introduce Hanyuan peppercorns to the country and the world.

Zheng Chaobin said that Hanyuan's unique soil and soil and light and heat climate conditions have given birth to the specific quality characteristics of the "Hanyuan pepper" color red, large oil, strong aroma, and mellow and refreshing. The tribute, uninterrupted tribute time for 1097 years. "Hanyuan Zanthong" has been identified as a national geographical indication protection product, a well -known trademark in China, and successfully registered the national geographical indication trademark. It has successfully registered Madrid's international trademark in 56 countries including the United States, New Zealand, Greece, Belarus. "Hanyuan Zanthong Oil" is identified as a national geographical indication protection product, and is included in the key guidance list of the National Geographic Mark Application Promotion Center. The expansion and upgrade brand "Hanyuan Gongci" geographical indication of "Hanyuan Zanthong" proves to be registered for the trademark. In 2021, Hanyuan County was approved to create a national geographical indication product protection demonstration zone. Geographical signs have become an important strategic resource for helping rural industries and the "golden key" to develop Hanyuan's characteristic economy.

Subsequently, Zheng Chaobin helped Hanyuan Zanthong sales, the full chain promoted the upgrade of Hanyuan peppercorns, and deeply empowering the Hanyuan pepper pepper brand three aspects: Hanyuan's practices. He said that by lending e -commerce, Hanyuan County highlights the creation of characteristic "local museums", the creation of the "e -commerce village", and the opening of the "live broadcast room" to promote small products to better connect to large markets and create Hanyuan pepper oil oil. "Wanzhuo" poverty alleviation agricultural products, 372 village -level agricultural products online stores, more than 12,000 registered agricultural e -commerce users, Hanyuan peppercorns e -commerce transaction volume exceeded 1 billion yuan, e -commerce transaction volume accounts for more than 50%of the total transaction volume Essence By grasping the source control, product extension, and industry integration, the integration of the "Hanyuan peppercorns" all -chain upgrade was merged. There are more than 60 types of cultural and creative products such as Hanyuan Shuangjiao "IP image, and 4 types of peppercorns processing enterprises, including 1 national leading enterprise and 3 provincial leading enterprises. The comprehensive output value of Hanyuan peppercorns exceeds 4.2 billion yuan. Through digital IoT empowerment, service platform empowerment, and marketing promotion, promote small peppercorns to become a large industry to become rich. There are 3 agricultural product logistics parks, and the value of Hanyuan peppercorns has reached 4.965 billion yuan.

In the next step of the e -commerce leading e -commerce to lead the comprehensive revitalization of rural characteristic industries, Zheng Chaobin said that Hanyuan County will further deepen the unique advantages of the e -commerce Unicom online and offline, production consumption, urban and rural, domestic and international, so that in order New kinetic energy promotes new development, fully promotes the use of geographical signs to promote projects, promote landmark products to become an important support for rural revitalization and high -quality economic development, and promote Hanyuan peppercorns from Chinese spices to become world spices and contribute Chinese delicious food to the world.

In the end, Zheng Chaobin sent a sincere invitation to the leaders and guests of the participants and industry experts, hoping that everyone would experience the infinite charm of Hanyuan's "Sichuan flavor" in Hanyuan. (Dong Peng)

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