Consumer voucher activation night market

On the square table, the beer is full, the lamb skewed on the fire, and the oysters of the garlic "holding hands" oysters have permeated the seductive aroma ... The sky wipes the dark, and multiple shops in the barbecue city of Ningyang County, Tai'an City, Shandong are welcome. Here comes a group of guests who eliminate summer.

Three meals a day can perceive the temperature of the city. A small restaurant at the end of a family on the streets, one with a local economic pulse, and the other lit up the humane "fireworks". Recently, catering consumer coupons have been issued in many places across the country to help the catering consumer market accelerate. Ningyang County, Shandong has also started in July through the "government funding, platform support, and enterprise supporting", and distributed more than 20,000 catering digital consumer vouchers with a total amount of 2,000 yuan. From the beginning of the event until August 26, the county's catering consumption was more than 16 million yuan.

Zhu Zhenyuan, a citizen of Tai'an City, and his partners have already made an appointment to come to the barbecue city to eat barbecue. After learning about the news of "Government Coupon Send", Zhu Zhenyuan immediately downloaded the local shopping platform software to "shoot", set up a mobile alarm clock, and applied for consumer coupons as soon as possible. "I participated in the two batches of coupons, and I grabbed 8 vouchers, three types of denominations of 60 yuan, 100 yuan, and 210 yuan." Zhu Zhenyuan introduced that the consumption of 300 yuan can be sold for a 60 yuan coupon, full full, full full 500 yuan can be sold for a 100 yuan coupon, and over 1,000 yuan can be sold for a 210 yuan coupon. "This is quite cost -effective, so I have made an appointment with my friends to eat barbecue." Zhu Zhenyuan said, "Talking with friends while drinking beer, this is the summer night!"

"After a long business time, the turnover rate has increased a lot, and the business is even more popular." Xiao Guangmin, a catering manager of Phoenix Tai Shan, told reporters that recently, with the help of catering consumption vouchers, the daily sales in the store reached 20,000 yuan, which is more than last year than last year than last year. In the same period, an increase of 20 %.

In addition to the issuance of consumer coupons, Ningyang also fully tapped the potential of policy and stimulated the vitality of the market subject. Local planning has set up 7 night markets, and the operation time is from 18:30 to 22:30 per day. The business scope includes daily department stores, textiles, clothing, shoes and hats, toys, hardware, birds, fish insects, cold drinks, etc. Catering operators with higher sales growth in the third quarter, giving a cash reward of 10,000 to 50,000 yuan; cooperating with tax reduction and exemption policies, catering and other industries to slowly pay corporate social security ... a series of consumption measures reduced consumption The cost of ending has stimulated the enthusiasm of residents' consumption, and brought a "timely rain" to the enterprise to relieve difficulties, and strengthened the development confidence of the market entity.

In the Ningyang Trading Zone, the reporter saw that many shops were busy renovation and strived to catch up with this good time to consume. Related data shows that in July alone, Ningyang County's new application for catering service operators increased by 34%over last year.

Only catering is not enough. In order to meet people's increasingly higher consumption needs, on August 6, Ningyang's first summer music festival was held. Six land bands in Ningyang County took their original songs to sing in the Fusheng Cultural Park. Bes, guitar, and shelf drums took turns to play, followed by the rhythm of the electronic sound, the beating notes and the bright lights made the atmosphere more enthusiastic. Many music fans wore specific support clothes to follow the rhythm, and thousands of viewers were immersed in the ocean of music.

"If you feel music, you have to come to the scene in order to share with you the most burning and most hilarious atmosphere." The organizer of the music festival believes that the music saving of music is better to attract people, especially young people, which can not only expand the local influence, but also be able to expand the local influence, but also can also be able to expand the local influence, but also the local influence. Looking for a larger market value for the integration of cultural tourism.

The automotive industry has the characteristics of large volume, long industrial chain, high correlation, and high consumption proportion. From June of this year to the end of this year, the state has reduced the purchase tax of some passenger cars by half. Beginning on May 1st, Ningyang County has not only implemented new car sales subsidies for consumers of car purchase, but also gives the "charging 1,000 yuan to 300 yuan gift coupon" for refueling. As of July, the county subsidized a total of more than 39 million yuan, and a total of 3671 cars were sold, and sales were 489 million yuan, which were 12 times and 16 times the same period last year.

"Two months, the company sells nearly 900 vehicles. In addition, the county will also give cash rewards to companies with good car sales performance." Zheng Guanghua, manager of Lingyun Automobile Trade City, Ningyang County, introduced that in the face of the impact of the epidemic, a series of government series Promoting the consumer policy has given the merchant "Xinxin Wan".

It is understood that since this year, Ningyang County has made a new round of promoting consumer "combination boxing". In addition to the cumulative issuance of nearly 45 million yuan of consumer coupons, consumers and merchants have made new subsidies for home appliances, set up the night convenience market, and further promote express delivery. Entering the village, starting the construction of new infrastructure, etc., the results have been obvious. In the first half of the year, the county's total retail sales of social consumer goods were 6.79 billion yuan, an increase of 6.5%year -on -year, ranking first in the city, higher than 7.2 percentage points across the country, and 6.8 percentage points in the province. (Economic Daily reporter Wang Jinhu)

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