Focus on the development of the ice and snow industry in the "post -winter Olympics"

With the success of the Beijing 2022 Winter Olympics, my country's winter sports and ice and snow industry have ushered in the golden period of development. In the later Winter Olympics, Ice and Snow Sports continued wonderfully, and the ice and snow industry will also bring new opportunities and development.

As the first event in the global ice and snow field, the Winter Expo has always attracted the common attention of professional practitioners and winter sports enthusiasts. The 2022 International Winter Movement (Beijing) Expo (hereinafter referred to as the "Winter Expo") was held in Shougang Garden, Beijing from September 1st to 5th. It still continues the theme of "ice and snow power". The most professional ice and snow industry feast.

Holding the Winter Expo is a solemn commitment to the international community during the application for the 2022 Winter Olympics. It has been held in Beijing each year since 2016. The professional and national level positioning of the Winter Expo has been supported and participated in the International Olympic Committee and the International Olympic Committee. As the Olympic heritage, the Winter Expo runs through the seven -year preparatory cycle of the Beijing Winter Olympics, which continues to create value for the Beijing and China ice and snow industry, adding historic innovation content to the overall framework of the Winter Olympics.

To achieve the goal of "300 million people participating in the ice and snow sports", promote the comprehensive progress of China's winter movement, and enhance the widespread attention and comprehensive participation of the people, it has always been the original intention of the Winter Expo. In order to popularize the knowledge of winter sports, this Winter Expo has created multiple interactive areas. By attracting the public to actively participate in the ice and snow sports experience, it promotes the promotion of winter sports and the spread of ice and snow culture.

At the same time, the "Winter Winter Expo" will also be held online to create a full cycle digital platform. Whether it is the audience or the exhibitors, they can inquire in advance through online digital exhibitions, contact and invite the new product companies or intentional customers they are concerned about, and make a good meeting arrangement and preparation in advance. To promote cooperation.

The reporter also learned that this Winter Expo will continue to promote the development of international cooperation, inviting important guests such as the International Olympic Committee, the International Winter Single Organization, the United Nations, and the World Ice and Snow State, and invite the ice and snow countries and regions to participate in the exhibition. This Winter Olympic Games brings together well -known winter sports facilities, equipment, clothing companies, winter sports destinations, professional operating institutions, investment institutions, training institutions and other fields of well -known ice and snow countries to highlight the national ice and snow resource service trade image. Promote international exchanges and cooperation, and promote the comprehensive coordinated development of the ice and snow industry at home and abroad. At the same time, international sports organization officials, outstanding international enterprise executives, and experts and scholars at home and abroad focus on the Olympic and Sustainable Development Seminar. In addition, many Chinese and foreign guests will also start a round table dialogue during the post -Winter Olympics period, and the development of China's ice and snow industry has begun to promote the high -quality development of the ice and snow industry.

In addition to the main forum, many parallel forums will also be gradually carried out. At the Olympic Urban Development Forum, many Chinese and foreign guests will discuss issues such as Olympic opportunities and urban development, Olympic city planning and post -match venue use. Representatives of many Olympic venues such as Pernedana, Italy will share the success and experience in the inheritance of the Olympic heritage. Representatives from the Double Olympic Zone, such as Chaoyang District, Beijing, will also conduct exchanges and discussions on the sustainable development of the post -Olympics period and carry out round table dialogue. At the outdoor life forum, guests will focus on exploring outdoor trend brands, outdoor cross -border integration and other industries and in -depth exchanges.

(Reporter Wang Dong)

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