Making "Height anxiety", this milk powder giant was punished!

Future Network, Beijing, September 3 (Reporter Ling Meng) After the "bacterial doors" storm, the milk powder giant Abbott was pushed to public opinion on the release of illegal advertisements.

In the future, reporters from the Shanghai Market Supervision and Administration Bureau learned that recently, the Abbott Trading (Shanghai) Co., Ltd. claims that its infant formula milk powder can "stimulate the potential of height", "reduce constipation", "reduce constipation", "reduce" during the live online store live broadcast live broadcast. "Diagnosis" and other expressions violated the relevant provisions of the Food Safety Law and Advertising Law, and was fined 200,000 yuan by the Market Supervision and Administration Bureau of Pudong New District in Shanghai.

Picture source: official website of Shanghai Market Supervision and Administration Bureau

According to the administrative penalty decision released by the official website of the Shanghai Market Supervision and Administration Bureau, Abbott Trading (Shanghai) Co., Ltd. launched the live room of its Jingdong platform online store "Abbott Jingdong's official flagship store" on July 21, 2021 In order to increase product sales and improve product awareness, infant Formula Milk Powder Powder Milk Powder Powder Powder Powder Powder Powder Powder Powder Powder Powder Promotion Campaign.

It is reported that the "Super Flash CP" live broadcast activity was commissioned by the parties to commission the advertising company. The live broadcast event plan planning and propaganda script production were provided by the parties. The advertising company was initially written and submitted to the parties after approval. During the live broadcast event, the anchor of the product "Abbott Jingzi organic children's formula modulation milk powder 4 section 4" was introduced during the publicity that the product "a potential that can stimulate this height"; Proclaiming the product "a situation of constipation such as constipation and reducing diarrhea."

In this regard, the Market Supervision and Administration Bureau of Shanghai Pudong New Area believes that the parties declare the functions of non -health food infant formula milk powder that has the function of "improving growth and development" and "laxative", and violates the "Implementation Regulations of the Food Safety Law of the People's Republic of China "Article 38, paragraph 1 and Article 9 of the" Advertising Law of the People's Republic of China ", ordered the parties to stop publishing illegal advertisements in accordance with the law and fined a fine of 200,000 yuan.

Tianyancha shows that Abbott Trading (Shanghai) Co., Ltd. was established in September 2001 with a registered capital of $ 151 million and belongs to the internationally renowned milk powder brand Abbott. The official website of Abbott shows that in 1888, in addition to its global mother and infant product business, Abbott is also involved in medical and health fields such as diagnosis, medical devices, nutrition and drugs.

However, as a veritable industry giant, Abbott has repeatedly been punished for issues such as illegal advertisements in recent years. Tianyancha shows that since 2016, Abbott Trading (Shanghai) Co., Ltd. has faced as many as 12 administrative penalties, with a total of 12.707 million yuan.

Among them, in October 2020, due to the release of advertisements, Abbott Trading (Shanghai) Co., Ltd. was fined 1.948 million yuan by the Yangpu District Market Supervision and Administration Bureau; Abbott Trading (Shanghai) Co., Ltd. was fined 848,000 yuan by the Shanghai Market Supervision and Administration Bureau and ordered to stop publishing.

In addition, Abbott is also trapped in the sport of food safety, and its products have been notified and recalled due to quality problems. In August 2020, the test results of 15 infant formula milk powder reported by the Hong Kong Consumer Council showed that all samples contained pollutants chloropropyl glycol, including nine carcinogenic epoxyol, one of the products under Abbott were ranked among them. Essence

Picture source:@图 网

In May 2021, the "Announcement on the Unqualified of 22 Classification of Food Summary of Food" issued by the State Administration of Market Supervision and Management shows that the Abite Platinum Pleuel Younemei Formula Milk Powder is 0-69 years old (product batch 18042NT, production production, production Date of Date of June 3, 2020) The trace amount of trace is detected, and it was confiscated of 3.437 million yuan in illegal income and a fine of 9.0931 million yuan.

It is reported that Chanlanin is a edible flavor that is mainly used in foods such as dairy products, beverages, and a small amount of intake is harmless to the human body. However, for infants and young children within 6 months, ingested foods containing cicada may destroy their appetite, too much intake, and may also cause problems such as partial food, anorexia, picky food, and develop bad eating habits.

In addition, Abbott is also in a storm of the "bacterial door" incident. According to media reports, in February this year, the US Food and Drug Administration (FDA) announced four infants infected with Sakazaki Corollangus and Xindang Salmonella. According to the announcement, these four babies have eaten the milk powder produced by the US Abbie's factory in Stergis, Michigan. The brands include Similac, AliMentum, and Elecare.

Subsequently, the General Administration of Customs in my country announced that after verification, the above -mentioned products did not pass through general trade; special medical products produced by enterprises involved- "Xikang Baby Tim" baby nutritional supplements have a record of exports to China, Abbott China China Autonomous recall has been started.

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