Shanxi has invested over 900 million yuan in government consumption vouchers, covering major fields such as automobiles, home appliances, online and offline retail

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Since the beginning of this year, Shanxi Province has carried out the issuance of government digital consumer vouchers mainly based on automotive, home appliances, and online and offline retail. According to news from the Provincial Department of Commerce, from the current progress of the work of various cities, as of June 17, the provincial government's digital consumer coupons have invested over 900 million yuan, with a cumulative sales of about 550 million yuan, which has driven 8.7 billion yuan in consumption of 8.7 billion yuan Essence It also issued 150 million yuan of "love consumer coupons" to the 150,000 people in the province, which further enhanced the people's sense of gain and happiness, and achieved a significant economic driving effect and social benefits.

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As an important part of consumption work, the distribution of government digital consumer vouchers effectively boosted the momentum of consumption and stimulated consumption potential. Taking Taiyuan City as an example, the large investment of funds, the large number of participating merchants, the wide range of benefits, and the high consumption ratio are at the forefront of the country. According to the relevant person in charge of the Taiyuan Municipal Government, since 2020, Taiyuan City has carried out 6 rounds of consumer coupons and 3 rounds of automobile consumption subsidies. A total of 970 million yuan in provincial and municipal funds have been invested. This year, the digital consumer voucher activity of "Jinqing Consumption · Yuexiang Life" in Taiyuan City was launched in the first stage from January to the end of May, and the municipal financial investment was 120 million yuan. Among them: digital consumer coupons are invested 50 million yuan to benefit people's livelihood -related fields such as catering, accommodation, fast -moving consumer goods, fresh fruits and vegetables, department stores, home appliances, households, and refined oil, driving consumption of 318 million yuan and 2.64 million people. Automobile consumption subsidies have invested 70 million yuan to benefit the field of automobile consumption. There are more than 18,000 users, driving consumption of 3.2 billion yuan. On May 21st, the second stage of "promoting consumption · Yuexiang Life" started, with a total investment of 420 million yuan. During the entire event, the consumer voucher multiplication effect was prominent, and the number and sales volume and sales volume of Midea supermarkets, Tang Jiu convenience, and gold tiger convenience were significantly more than usual. The online and offline nuclear sales were hot, and the role of economic driving was obvious.

Recently, the issuance of digital consumer vouchers in governments across the province has opened hotly, covering a number of important consumer fields such as automobiles, home appliances, catering, and retail, further enhanced residential consumption confidence, and promoted the continuous recovery of consumption. Government digital consumer vouchers have been issued for the third consecutive year in Shanxi Province. In 2021, the provincial, municipal, and county -level finances issued a total of 416 million yuan in government digital consumer vouchers, driving consumption of nearly 6 billion yuan, effectively promoting digitalization of physical merchants. The integration and development of transformation and online and offline has promoted the comprehensive recovery of consumption in the province. In 2022, the Provincial Department of Commerce and the Provincial Department of Finance will provide provincial special financial support for the cities issued by consumer vouchers, expand the scale of consumer coupons, and further improve the driving effect. According to the current consumer coupon work plan, it is expected that the total investment of provincial, municipal, and county -level financial investment this year is about 1.3 billion yuan.

Source | Shanxi Daily

Edit | Zhang Yinan

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