The printer industry has entered the era of intelligent interconnection, and domestic brands are expected to reshape the market structure

Cover reporter Wu Yujia

Printer is a product area that reaches 100 billion US dollars per year. With the development of 5G+the Internet of Things, it will bring new development opportunities to the printing industry, and the intelligent interconnection trend of printers will be unstoppable.

On September 2nd, I was invited to the visual image laboratory of Peking University, scene laboratory, Lococo Consulting and Design, Lenovo Group, and JD Computers Digital to Peking University's visual image laboratory, scene laboratory, Lococo consultation and design. To form a Z-Lab to a new species laboratory, with data-driven, technical drive, and scene-driven as the core, join hands with the top brain to create new species based on learning and image sharing scenes.

With the development of 5G technology, more and more equipment and personnel will be interconnected through the network, and the printed input ports and output ports will become diverse and compatible. The Internet of Things has closer to the distance between people, people, equipment, equipment, and equipment, making it possible to make new printing models such as shared printing and 3D printing. Spelling and fusion of artificial intelligence and cloud computing and other technologies such as accelerated printing hardware, software and services will give birth to a new service model and scene.

At present, the development of digital trends has spawned multiple concepts such as the Yuan universe and digital twins, and the boundary between the physical world and the digital world is integrating. To the image of technology to advance to images, to seize the visual digital world opportunities and build an intelligent world of all things.

According to the public data from Ai Media Consultation, the size of the Chinese printer market in 2021 was 35.21 billion yuan. It is expected that in 2025, the scale of China's printer market will reach about 40.84 billion yuan. Faced with rising consumption needs, in addition to traditional printer giants such as Hewlett -Packard and Epson, Internet manufacturers such as Xiaomi and Huawei have also entered the game to try to reshape the market pattern with new design ideas and new product experience.

According to the report of the "2022-2027 Printer Industry Market Market In-depth Analysis and Development Planning Consultation Comprehensive Research Report" report from the China Research Industry Research Institute: my country's market is the same as the international market, foreign brands occupy an absolute share, and domestic brands occupy a small share. With the continuous accumulation of technology and the continuous improvement of independent research and development capabilities, domestic printer brands have made certain progress in the mid -to -high -end field, and market share has improved.

Insiders believe that in the era of intelligent interconnection, printers are not only printers. Intelligence and sceneization are two trump cards, announcing that the printer will no longer be just a tool, but part of the entire IoT ecosystem. It is foreseeable that the printer market that has not changed for more than ten years will set off a wave of product form upgrade revolution.

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