From this year's "618" see -through consumption recovery new trend

Compared with previous years, this year's "618" has more unusual significance. In the case of serious impact on domestic demand and other factors, "618" has not only become an important starting point for boosting consumption, but also a test of "color" of consumption recovery.

According to data from the State Bureau of Statistics, the total retail sales of consumer goods in May fell by 6.7%year -on -year, and the decrease was 4.4 percentage points narrowed from the previous month. With the effectiveness of a series of consumer policies, the domestic market demand is gradually improving. What is the performance of online and offline consumption this year? Which new highlights are refracted?

"Fireworks Qi" returns, online and offline consumption recovers in an orderly manner

At 8 pm on June 17, JD.com's "618" ushered in a consumption boom. Within 10 minutes, the turnover of many stores exceeded 100 million yuan, and the purchase of home appliances increased by more than 400%year -on -year. During the "618" period Consumption of consumption ushered in a significant rebound, and the overall sales of daily chemical categories increased by 110%year -on -year; fast -handed e -commerce "trust daily promotion marketing special session" activity turnover exceeded 88 million yuan ...

The anchor with the cargo is showing the cheongsam of the ethnic ethnic embroidery style.

Online consumption continues to be active, and offline "fireworks" are also returning.

In the evening, in a barbecue shop in Kangbashi District, Ordos, Inner Mongolia Autonomous Region, the store manager Wang Aojira was busy greeting guests. "Recently, the government has issued consumer vouchers. Customers can use consumer coupons to pay for discounts, and business has improved."

The "popularity" of department stores has gradually picked up. The relevant person in charge of Yintai Department Store told reporters that with the dual blessing of a number of recent consumption policies and mall promotion activities, Intime Department Store ushered in the highest peak of passenger flow since the second quarter during the "618" period. 30%.

"The total decline in the total retail sales of consumer goods in May has narrowed significantly. As the order of life gradually recovers, the pace of consumption recovery will also accelerate." Said Fu Linghui, spokesman for the National Bureau of Statistics.

Intelligent, health and other upgraded consumption performance is bright

"618" this year, quality has become the common pursuit of consumers and merchants. According to Suning Tesco data, the sales of high -end appliances of more than 10,000 yuan during the "618" period increased by 37%year -on -year, and high -end sales such as double -door refrigerators, sterilization washing and drying machines increased rapidly; JD.com's smart pet product turnover increased by more than 300%year -on -year; Pinduoduo platform beauty and other category consumption has grown rapidly ...

At the live broadcast base of Hebei Children's Car toy Supply Chain, anchors selling children's cars (Xinhua News Agency)

As people attach increasing importance to health, health consumption has gradually become "just needed." On various e -commerce platforms, health care products such as nutrition and health and medical equipment are favored by consumers, and sales have ushered in a significant increase.

"From the middle and long term, with the steady growth of economic development and residents' income, the trend of consumption to quality and diversified upgrades will not change, the characteristics of consumption potential and strong toughness have not changed. "Wang Yun, a researcher at the China Macroeconomic Research Institute.

Recently, under the synergy of policies such as vehicle purchase tax at half -phase, domestic car purchase demand is quickly activated. According to the latest data of the China Automobile Industry Association, domestic automobile production and sales increased by 59.7%and 57.6%in May. The improvement of automobile production and sales has also led to the increase in demand for the after -automotive market, and the growth momentum of service consumption such as maintenance, maintenance, and leasing in automobile maintenance, maintenance, and leasing.

Wang Yun said that in recent years, my country's service consumption has grown rapidly. Policies must aim at the diversification of consumption and structural upgrading, and further stimulate the potential of large -scale market potential.

With "big" with "small", digitalization enhances supply chain toughness

During the "618" period this year, the custom -made products played by the shoes and boots have been launched on the Jingdong platform. "Through big data insights to insight, guide product styles and color design, which has become the secret to capturing young consumers." The person in charge of the player brand said that enterprises use the platform flexible supply chain capabilities to accurately regulate the number of production and return order rhythm to effectively reduce the rhythm of return, effectively reduce The risk of inventory risks generally faces clothing brands.

"We want to give full play to the advantages of flexible flexibility and need to respond to the advantages of the digital intelligence supply chain technology system, help more small and medium businesses over the difficulties and accelerate development." Said Steel, CEO of Jingdong Retail.

Zhao Ping, deputy dean of the China Trade Council Research Institute, said that the digital capabilities of new physical enterprises will effectively drive the upstream and downstream of the supply chain to achieve digital transformation, network, and intelligent development, and help small and medium -sized merchants break through funds, technology, markets, talents and other aspects Constraction helps to improve the quality of supply and lead consumer upgrades.

In order to promote the integration and development of large, small and medium -sized enterprises, the Ministry of Industry and Information Technology clearly encourages large enterprises to build a digital service platform that is in line with the characteristics of SMEs, promote the development of a number of low -cost industrial chain supply chain collaborative solutions and scenarios, and drive SMEs to cooperate with technology transformation and upgrading.

"Through‘ big belt and small support, “small support”, promote the formation of collaborative, efficient, fusion, and smooth large, medium and medium -sized enterprises, and integrate innovative ecology. "Xu Xiaolan, deputy minister of the Ministry of Industry and Information Technology.

Data-nickName = "Data-ALIAS =" BANYUETAN-WEIXIN "Data-Signature =" "Chinese First Moon" "Half-Month Talk" official micro-micro, helps you analyze political, economic, and commercial events, interpret social development every day, and interpret social development.Taste the life of life, your political and economic consultants, learn good teachers, and live friends. "Data-from =" 0 " /> Source: Xinhua News Agency

Reporter: Wang Yuxiao, Zhu Wenzhe

Responsible editor: Guo Yanhui

School pair: Qin Daixin

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