Digital RMB red envelope help array in June consumption data is worth looking forward to

With the continuous increase in consumption policies, consumer vouchers in multiple places have become one of the effective means to boost consumption and expand domestic demand. During the "618" event this year, the new means of digital RMB red envelopes in many places help consumption. Experts predict that consumer data will be further improved in June.

On June 19, JD.com released data showing that during the "618" of JD this year, users spent 400 million yuan in digital RMB in JD, an increase of more than 18 times year -on -year. It is understood that during the "618" period, Jingdong Technology and several banks with a large scale of the first large scale issued a digital renminbi red envelope in 23 pilot cities, with an amount of more than 10 million yuan.

Song Xiangqing, deputy dean of the Government Management Research Institute of Beijing Normal University and director of the Industrial Economic Research Center, told the Securities Daily reporter that the distribution of digital RMB red envelopes is an innovative consumption model based on "Internet+Finance", which is conducive to tapping new consumption potential and cultivating and growing. Smart products and services "smart+" consumption.

Recently, Guangzhou, Tianjin, Hangzhou and other places have successively distributed digital RMB red envelopes to boost consumer demand, and there will be many related activities in the future. For example, Xiamen Digital RMB red envelopes will be launched on June 22, and the amount of digital renminbi red envelopes will be 20.22 million yuan. On the 30th, Suzhou City will issue 20,000 red envelopes of digital RMB orientation, with a total amount of 1 million yuan; Wenzhou City is about to issue 30 million yuan of digital RMB red envelopes.

"Consumer vouchers are a good short -term stimulus, which is equivalent to transferring purchasing power from the government or enterprises to the public, and consumption in specific fields within a specific period. Therefore Consumption recovery in related fields has driven the improvement of enterprises' production and operation and relieves economic operation pressure. "Fu Yifu, a senior researcher at the Star Financial Research Institute, told the Securities Daily reporter.

Under the role of stabilizing investment -related policies, market demand has gradually improved. According to data from the State Bureau of Statistics, in May, the total retail sales of social consumer goods decreased by 6.7%year -on -year, and the decrease was 4.4 percentage points narrowed in April. In the first five months of this year, the total retail sales of social consumer goods were 171.689 billion yuan, a year -on -year decrease of 1.5%.

"With the implementation of a number of measures such as digital RMB and consumer coupons, the consumer markets in various places have gradually recovered, the consumer potential has been released, and consumer vitality is stimulated. It is expected that consumer data will be further improved in June." my country's new consumption formats are constantly emerging, and new consumer demand will grow. It is recommended that localities make full use of new technologies and new business models, continue to increase consumer policy support, and empower the new consumer market.

"In the future, the basis of the growth of the consumer market will be more solid, and it will also usher in better repair. It is expected that the total retail sales of social consumer goods will be righteous year -on -year." Fu Yifu believes.

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