"Honggu Tian" helps Fujian Agricultural Special Products "Deep Mountain"

"Honggu Tian" helps Fujian Agricultural Special Products "Deep Mountain"

The white duck in the water "swim" out of the mountain; the red -hearted sweet potato in the ground is supported by the county economy; the eyes are full of green, a ray of water fairy tea is far away; The mountain is good, and the flavor is given to one side. In Longyan, more and more high -quality agricultural products are booming, driving one party industry and revitalizing the countryside.

On the road of development, it hinders heavily. Agricultural brands are mixed and unsatisfactory, and sales channels are narrow and not smooth. The agricultural products that are "their own array" are stubbornly restricted. Although it is quite large in the local area, it is difficult to thoroughly walk out of the land of western Fujian, to the whole country and even the world.

In order to break the dilemma, in recent years, Longyan has used "red" as sails, moving forward with "green", continuously creating "red ancient fields" public brands, integrating resources, building platforms, and helping to "deep mountains" of high -quality agricultural products in western Fujian.

Authorized access to "Honggu Tian" to play "mother and child card"

Build a modern agricultural park such as "Honggu Tian" (Lake Ocean in Shanghang County) modern fruit and vegetable garden, "Honggu Tian" (Dongliu, Wuping County) Modern Leisure Flower Garden; Demonstration site; build the "Honggu Tian" Heada Chicken Base in China, the "Red Ancient Field" green tea base of China Post ... With the continuous deepening of the "Honggu Tian" public brand construction, Longyan Agricultural Development Co., Ltd. (hereinafter referred to as "Longyan Agricultural Hairdressing Company ") Initially realized the" Honggu Tian "rural revitalization matrix, and agricultural brandization and product high -quality construction entered the" fast lane ".

"'Fuxiang Oed's rice is the" Red Ancient Field "series. Its packaging has a trademark of' Honggutian ', and the" Little Dragon Man "on it is also very eye -catching." "Fuxiang Zhan" is Fujian Province in Fujian Province The new high -quality rice varieties cultivated by the Institute of Rice Research Institute of the Academy of Agricultural Sciences adopt the "five unified" management of unified brands, unified prices, unified packaging, unified identification, and unified quality standards, so that consumers can choose to "red Gutian "good rice.

By formulating the "Honggu Tian" brand management measures, Longyan Faba Company uses graphic registered trademarks as the main trademark permission of the "Red Guida" brand, improved the authorization access mechanism, and initially formed the "Hongguadian" brand+market's own brand doubles Bid product system. As of now, there are more than 50 leading enterprises, cooperatives, and family farms that have been allowed to use the "Honggu Tian" brand graphic registered trademark, and have permitted more than 300 cumulative products using the "Honggu Tian" brand graphic registered trademark.

Nowadays, more and more "Red Ancient Field" series of products are born, and the uniform logo of traffic outlines is printed with a unified packaging of the "Little Dragon Man" IP image, giving the overall image and cultural soul of agricultural products, and further enhance the public brand of "Honggu Tian" region. Influence and industrial driving force.

There is a "base" on the platform to build agricultural special production

The comprehensive construction of the "Honggu Tian" region's public brands has given Agricultural Special Product Exhibition offline "bases", becoming a new engine to promote the development of Longyan's characteristic agricultural industry and help rural revitalization.

On January 13, 2020, the "Honggu Tian" Agricultural Products Direct Sales Center landed on Longyan to further integrate Longyan's famous agricultural product resources and promote the networking of agricultural product marketing.

Entering the "Honggu Tian" Agricultural Products Direct Sales Center, Fujian and Western Fujian's "Eight Treasures, Eight Fresh, Eight Grand Gan", agricultural leading enterprise products, new peasant products and other areas are displayed, highlighting the high -quality agricultural agricultural agricultural pearls of "Red Ancient Field" Special product promotional landscape; poverty alleviation agricultural products, Tibet Changdu agricultural products and other areas are reflected, and it also shows the determination of Longyan to be in line with the national poverty alleviation cause.

In the agricultural product direct sales center, you can also see some special products with "Red": "Red Army Coca -Cola" made of "Hakka rice wine" as the raw material, and the "Red Army of the Red Army" jointly created by Fujian Governor Tingpan Food Co., Ltd. "The" Red Army entered Fujian "commemorative tea made by Wu Ping Liangye Cuida ... All reflect the deep red heritage of Longyan.

This year, Longyan Agricultural Hairdressing Company also carried out the recruitment and preparation of the Fuzhou and Xiamen franchise stores "Honggu Tian", and planned to set up a "Honggu Tian" agricultural product direct flagship store at the second phase of Gutian Cadre College; The center of the center; the stores that can authorize the use of the "Honggutian" store can be authorized throughout the city to create an offline "base" around the “one center” multi -bloom.

Anchor the good mountain goods plug in "cloud wings"

On March 21, the "headline on the mountain goods" helped the farmer's activities to the Longyan, and the Douyin e -commerce officially launched the "Flavor Dragon Rock" online area to focus on the "people, goods, and fields" of the countryside to help small and medium -sized agricultural merchants and new farmers grow Let the characteristic agricultural products take e -commerce Dongfeng, from the field to people's tongue.

The anchoring "headline on the mountain" is an opportunity for farming activities, and the official account of the "Longyan Special Products" Douyin is opened.

"Today I bring you a dragon rock characteristic snack -peanut auspicious fruit, thin skin round, plump, crispy and delicious, lip and teeth, can replace melon seeds and potato chips to become a necessary healthy snack at home!"

"Salt wine chicken is made of Heada chicken that has been raised for 280 days. The nutritional value is high, the meat is tender, the more chewing the more fragrant, the perfect combination with Hakka glutinous rice wine, only the unique flavor of Hakka!"

"This product is selected from Changting Takayama Little Crystal, which is made of rich ancient brown sugar. It is sweet and spicy, sweet but not greasy, spicy but not happy."

Native

On April 24th, the official account of Douyin, the "Longyan Special Product Museum" for the first time, was broadcast live for the first time. Many local new farmers entered the live broadcast room to recommend their hometown quality mountain goods to introduce the nationwide users to introduce Liancheng Hongxin sweet potato, Liancheng white duck, Longyan peanuts, etc. Local characteristic agricultural products. On the morning of every working day, the live room of the "Longyan Specialty Museum" was launched on time to promote Longyan Hao Mountain goods to help local new farmers and agricultural merchants "chain" on the national market. More and more Longyan high -quality agricultural special products are The "cloud" of this specialty online exhibition hall is unveiled, and the "small surprise" brought by special activities and limited time discounts has also continued to popularize the popularity of the live broadcast room. "This online platform has expanded the" Honggu Tian "agricultural product sales channel, injecting 'new energy' in order to help agricultural activities, the precipitation of brand value requires accumulated efforts. The anchor of the live room said.

It is reported that the "Honggu Tian" Longyan Specialty Museum and other agricultural products series of Douyin accounts, which have accumulated 113 million and cumulative number of fans of 290,000. The effective connection of circulation and market helps Fujian's agricultural products from the village to enter the city, allowing good mountain goods to insert "cloud wings" and marketing all over the country.

Source: Longyan Agriculture and Rural

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