The projector "Little Giant" overcome the imaging of the "Gateway", and CCB Finance increases financing

Text/Yangcheng Evening News all -media reporter Hang Ying Demantan Sun Jing Chan, Video/Yangcheng Evening News all -media reporter Pan Liang Lu Zhihao (intern)

Yangcheng Evening News August 2 A12 Finance · New Power Layout

Specialized new enterprise is an important ending point for China's future economic growth, and it is also the source of power for economic transformation and high -quality development. The upgrading and progress of these companies are inseparable from the help of market capital behind them. In the list of the fourth batch of national specialized new "Little Giants" (hereinafter referred to as "Little Giant") in the latest batch of national specialized specialized "Little Giants" (hereinafter referred to as "Little Giant"), Guangzhou Ruger Electronics Co., Ltd. The leader of the manufacturer is among them.

For Xu Baoshan, the founder and general manager of Ruger, who started a funding for 2 million yuan 10 years ago, from the startup of a 30 -member team to 2022 sales are expected to exceed 500 million yuan of industry leaders, the development of enterprise development The Tao is "expanding channels in the industry and excellent products when the industry is against the trend", and financial assistance is inseparable from the breakthrough of the enterprise. Among them, the CCB Guangdong Branch (hereinafter referred to as the "Guangdong CCB") and other institutions as the "supporters" of financial support policies, helping Rogel open a new situation in terms of financing support and financial services. Today, the "little giant" is sprinting for a new target of 1 billion yuan.

Stay in Huadu to open the dream of a projector

In the eyes of many Rogel employees, Xu Baoshan is a person with a large pattern and absolute decision -making. In 2005, Xu Baoshan entered a company that was a leader in the projector industry at that time. In just 3 years, he became a deputy general manager from a salesperson and was responsible for exploring overseas markets. In 2013, the company moved from Guangzhou Huadu to Suzhou, and many employees did not want to leave. Xu Baoshan, who had long been entrepreneurial, keenly discovered the opportunity, and raised 2 million yuan with three partners to establish Rogel.

General Manager of Ruger Zhang Qizi

Start -ups are facing many difficulties. Zhang Qizi, Assistant General Manager of Ruger, told reporters that a production line manufacturer who has cooperated with Ruger for many years has revealed: "I still remember that Mr. Xu was looking for a production line 10 years ago. The bargaining is still many times. To be honest, from the perspective of corporate strength, Rogel really does not be taken into account by competitors. "Xu Baoshan, who had been deeply rooted in overseas markets, was not discouraged. , Practical sales experience and understanding of technology chose to focus on overseas markets. Soon, Rogel established a diversified marketing channel. In 2015, domestic e -commerce began to rise, and Rogel immediately expanded domestic e -commerce channels. Up to now, online B2C+e -commerce platforms enter the position+online distributor+offline sales model to form a marketing strategy of Rogel.

In the projector industry, OEM is a common gameplay, but in the eyes of Xu Baoshan, this does not mean that the product can be uncomfortable, and it does not mean that Ruger can only be a producer, not to become a projection instrument enthusiast. High -quality brands in your mind. The technical overcome and the brand's self -building is Rogel's strategic goal.

From following to leading Return to R & D leading trend of domestic goods

The development of specialized new enterprises must be inseparable from the continuous investment in R & D.

Guangzhou Ruger is located in Huadu District

R & D is the first driving force and engine mobilization of Ryger's development. Compared with their peers, 5%of R & D investment and 40 R & D teams are not small. With such a pursuit, the benchmark workshop in the projector industry "the first LCD projection thousands of dust -free workshops", the first closed light machine in the industry was born here.

In fact, for projection enthusiasts, what is the most worried situation in the use of LCD projectors? About 10 people will answer without hesitation: "The dust of the projector is cleaned up." Once the projector enters the dust, the small black spots and plaques occupy the picture, which really makes people scratch their ears.

Dust entering the device affecting the imaging effect was once the pain point of the long -term dependence of the projector industry. The large -scale use open light machine is easy to enter the imaging system, and the traditional DLP projector technology has been monopolized in the United States, and its price is high, and it is difficult to cover most consumers. Against this background, Ruger firmly leads the trend of domestic goods through research and development innovation to eliminate domestic pain points that eliminate the pain points of the industry.

But the dust could not enter the imaging system, but behind this seemingly fluttering word is the technical barriers and difficulties of all mountains. Since the open cavity is easy to get ashes, it is made into a closed type? However, in the closed cavity, how the signal screen of the LCD screen projected through the light path and projected from the lens, and it can ensure good heat dissipation operation, so as not to burn the machine or shorten the service life. These problems need to be overwhelmed.

"How to get dissipate quickly is an important stage in the development of projectors." Zhang Qizi said that at the same time, the previous open cavity was inserted into the bottom shell to insert the component The module integrated and unable to re -debug later, which put forward higher requirements for the light road design.

Ruger LCD projection thousands of dustless workshops

In order to solve these two difficulties and make the dust unable to enter the imaging system, the hope of the imaging system can be achieved successfully. The Ruger R & D team took one year, invested more than 3 million yuan, and developed a special refrigeration chip, and a more scientific optical design. Essence In order to further improve the quality, Rogel set up the first LCD projection thousand -level dust -free workshop. However, in the eyes of Xu Baoshan, this step is not enough. The current closed cavity needs to be more refined and precise. "It is necessary to make it into a craft instead of internal parts." Financing is more intellectual financial support for high -quality development

Anyone who pays attention to the LCD projector knows that the resolution of the projector has a lot to do with the lens. The more small the projector, the more difficult it is to maintain a higher level. Since 2020, the epidemic has caused the "home economy" to emerge. The surge in online classes and watching videos at home has increased the demand for high -quality small projectors. As the first supplier in the industry to make a 5 -inch LCD projector, Ruger successfully occupied the market when he started to develop after his peers.

Reeir LCD intelligent projection equipment of the past generation products

Enterprises with surge in sales, as well as the stretching and even doubles of the customer account period under the epidemic, made Ruger's funds tense. By chance, Xu Baoshan "met" with the CCB of Guangdong in 2020 and successfully "holding hands". "At that time, we needed to continue to expand the production line, but the construction of the dust -free workshop invested 10 million yuan, and there were many suppliers waiting for us to pay the payment. It was really urgent to use the money." Zhang Qizi said that at that time After the sub -branch learned about the situation, after a field investigation, a special financing plan was quickly formulated, with high quota, low interest rate, and fast loan speed. The industrial layout and upgrade have enhanced corporate confidence.

"From the submitted information to the bank loan, it takes less than one month." According to Zhang Qizi, not only the speed of lending is the fastest one in the past with banks, but also brings more reasonable financing suggestions to the enterprise. In order to implement the development of high -tech and specialized new enterprises in financial support, Guangdong CCB opened a green financing channel for it based on Ruger's own characteristics, and provided them with foreign exchange settlement landing, foreign exchange collection and settlement, scientific and technological innovation loans and other innovative enterprises in line with innovative enterprises. The full life cycle financial services for demand help enterprises to achieve high -quality leaps on the exclusive track of projectors.

China Construction Bank building

At present, in the field of LCD intelligent projectors, Ruger's market share is more than 15%, ranking among the top ten in the industry. In the next step, Rogel intends to build a 30,000 -square -meter dust -free workshop in Huadu, and build the first LCD intelligent projection industrial park in China to further integrate upstream and downstream resources and improve production efficiency.

Financial assistance specialty is not only to finance, but also the concept of financing. Guangdong CCB has practiced such a concept. In order to help the development of the "specialized new" enterprise, in May this year, Guangdong Construction Bank and the Guangdong Provincial Department of Industry and Information Technology launched the "Specialized New" Enterprise Comprehensive Financial Service Plan ", which revolved around the service of the special new and new and new and new and new and new, new and new and special new and new and new, new and new and new and new and new and new, new and new and new and new and new and new and new and new and specials of Guangdong Province. The development of a single champion enterprise, providing special comprehensive financing support of not less than 200 billion yuan to the exclusive service target of the scheme. In order to meet the full -scale needs of enterprises, fixed asset purchase, investment and loan linkage, corporate mergers and acquisitions, talent services, etc. Create an exclusive product system. Data show that as of the end of July, Guangdong CCB has invested 8.1 billion yuan in financing for the province (excluding Shenzhen) 1904 special special enterprises.

The staff of the Intelligent Service Area of ​​China Construction Bank explained the business to the citizens

In addition, according to the growth law and development characteristics of the enterprise, Guangdong CCB also designed and launched a series of special value -added services to create an exclusive financing service platform for "specialized and new" enterprises. Lien road show activities, etc., support the innovative industry -university -research cooperation methods of enterprises, universities, and research institutes, and open up new channels for accurate docking of resources such as finance, technology, and capital.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Hu Yan

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