Jinan Rural Commercial Bank and the Municipal Agricultural and Rural Bureau carry out strategic cooperation

Jinan Rural Commercial Bank and the Municipal Agricultural and Rural Bureau carry out strategic cooperation

Liu Yang Li Ming

Since the beginning of this year, the Shandong Jinan Rural Commercial Bank has conscientiously implemented the decision -making and deployment of the municipal party committee and municipal government, gives full play to the role of the main force of the rural revitalization of the countryside, and has always maintained close communication with agricultural and rural organizations at all levels, and established a good cooperative relationship. On June 30, Jinan Rural Commercial Bank and the Jinan Agricultural and Rural Bureau successfully signed a strategic cooperation agreement between the financial service rural revitalization. Requirements are to accelerate the realization of "strong agricultural, rural beauty, and peasant rich", and carry out in -depth cooperation.

Formulate a work plan and accelerate the implementation. The bank has formulated the "Implementation Plan for the Cooperation Work of Jinan Rural Commercial Bank and Jinan Agricultural and Rural Bureau", which focuses on the "three comprehensives", that is, comprehensively implement the "five one project" and comprehensively improve the function and "silver farm" direct system function and function and Comprehensively promote the continuous optimization of offline financial services, decompose and refine the main work measures, and set the three -year task goals; set different marketing strategies for the five types of key customer bases in the "five projects". The optimization and upgrade of the "Silver Farm" direct system sets four main functional modules, which further clarifies the direction of various tasks.

Actively visit and docking to strengthen service quality and efficiency. Jinan Rural Commercial Bank has 39 key agricultural projects in the jurisdiction, with a total financing demand of 25.92 billion yuan, 191 new types of agricultural business entities, and a total financing demand of 1.24 billion yuan. For these two lists, according to customer ownership, all jurisdictions, jurisdiction banks, jurisdiction banks The public and private marketing team is fully connected to customers; in addition to meeting customer financing needs, it also provides a series of financial services such as public accounts, capital remittances, paying salary, employee social security cards, and personal loans. As of now, a total of 19 customers involved in the agricultural key projects have been paid, and 5 loans are granted and distributed with a credit of 846 million yuan. There are 115 customers of the new type of agricultural business entity.

Introducing exclusive products to solve financing problems. Since the beginning of the year, due to the continuous rebound of the epidemic in Jinan City, the operation of a large number of individual industrial and commercial households and agricultural area breeding industry has been severely impacted. The tight liquidity funds facing individual industrial and commercial households and farmers, and Jinan Rural Commercial Bank and Jinan Financing Guarantee Group cooperated to launch a "Jae -shaped Loan Loan". In accordance with the principles of bailout, inclusiveness, and convenience, this product provides small financing loans and guarantee services for individual operators and business owners who meet the national industry and credit policies. 20,000 to 500,000 yuan, and customers can apply for a loan through WeChat Mini Program, and enter their own basic information to apply for a loan. Pure online handling has greatly improved the efficiency of loan management, and the convenience of customers' credit support. At present, a total of 4,559 households and 403 million yuan are handled by a total of 4,559 households, and 346 million yuan is used.

In the next step, Jinan Rural Commercial Bank will closely focus on the general requirements and key areas of rural rejuvenation in Jinan City, sink the focus of service, increase credit investment, accelerate the support of new agricultural business entities, strive to expand rural financial coverage, and more financial resources will be more financial resources Configure to agriculture and rural areas to meet the diversified and multi -level financial needs of rural revitalization. At the same time, customers of villagers realize batch "sensory credit" and "sensory feedback", promote online and offline collaboration, further enhance the convenience of credit acquisition for credit acquisition Degree to contribute to creating rural revitalization Qilu model.

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