Stimulate your height potential?Abbott milk powder live advertising was fined 200,000 illegal

Zhongxin Jingwei, September 2nd. The Tianyan Check APP shows that recently, Abbott Trading (Shanghai) Co., Ltd. was fined 200,000 yuan by the Market Supervision Bureau of Pudong New District in Shanghai for violating the Food Safety Law and Advertising Law.

The administrative punishment information of the Market Supervision Bureau of Pudong New District in Shanghai showed that the date of administrative penalties was August 24, 2022.

Source: Shanghai Pudong New District Market Supervision Bureau

According to the publicized administrative punishment decision, the parties launched the "Super Flash CP" live broadcast in the live broadcast room of the JD.com platform "Abbott Jingdong's official flagship store" on July 21, 2021, which Milk powder conducts live promotion activities. The "Super Flash CP" live broadcast activity was commissioned by the parties to commission the advertising company. The live broadcast event plan planning and propaganda script production were provided by the parties. The advertising company was initially written by the parties and approved and agreed.

During the live broadcast event, the anchor of the product "Abbott Jingzi organic children's formula modulation milk powder 4 section 4" was introduced during the publicity that the product "a potential that can stimulate this height"; Proclaiming the product "a situation of constipation such as constipation and reducing diarrhea." The two products mentioned above are not health foods, but its "improvement and development" and "laxative" claimed in the advertisement belong to the function of health food.

Source: Shanghai Pudong New District Market Supervision Bureau

The parties commissioned others to carry out live broadcast activities in the live broadcast room of their webcasts, and uploaded live content in their live broadcast rooms, advertising and promoting the product. … The advertisers referred to in this law refer to the provisions of the natural person, legal person, or other organizations who are self -designed, produced, and published in order to sell goods or services to sell goods or services. " In addition, the cost of the "ultra -flash CP" live broadcast activity was 232,246 yuan, and the parties have not paid.

The Market Supervision Bureau of Shanghai Pudong New District ordered the parties to stop publishing illegal advertisements and fined 20,000 yuan. It is now required to bring this decision and "General Payment of Non -Tax Earns" within 15 days from the date of receiving this decision, and send the fine to major domestic commercial banks in Shanghai.

Tianyancha APP data shows that Abbott Trading (Shanghai) Co., Ltd. was established in 2001. The enterprise type is a limited liability company (wholly foreign legal person). It is a company that is mainly engaged in the wholesale industry and has a registered capital of $ 151 million.

The company's business scope includes permitting items: dangerous chemical operations; third category of medical device operations; food sales. General projects: first, second category of medical devices, diagnostic supplies, wholesale of cosmetics, online retail, commission agent (except auction), import and export and related supporting services, food operations (only pre -packaged food), business consulting services In the field of dairy products (including baby formula milk powder), food, health products, cosmetics, drugs, veterinary drugs, medical equipment, and diagnostic supplies, technical research and development. (Zhongxin Jingwei APP)

- END -