Three Gate in Taizhou, Zhejiang: After the 95th "Sports Student" sells "abdominal muscles" to the platform first

At the beginning of September, less than 10 days before the Mid -Autumn Festival in 2022, the high temperature of 40 ° C finally fell, and the footsteps of autumn were getting closer and closer. The autumn wind rises, the crab feet itch, and it is the season of crab eating again. Speaking of crabs, the first thing to think of is hairy crabs, but it is still a month since the mature listing of hairy crabs. Right now, another kind of crab cuisine was at the time, that was blue crab.

Blue crabs belong to sea crabs, and they are better than hairy crabs. Generally, they are sold around four or two. Among them, the three -door blue crab has the largest reputation, green back, yellow belly, golden claws, plump meat, plump meat, delicious and sweet, known as "Yangcheng Lake Hairy Crab", known as the blue crab world.

Chen Jun, a Taizhou native who grew up from the Sanmen Green Crab, studied sports in college. In May last year, he helped his parents sell his own blue crabs. The father -in -law was sold to the seafood market, and he chose to open the online store: "I want to make three crabs be as famous as Yangcheng Lake hairy crabs and sell them all over the country." Chen Jun found Xiao Zhang Tao, the same post -95s handsome guy Essence Zhang Tao resigned from the civil servant, and the two began to work together. Only for more than a year when opening the store, the two of them made the online store the first three -door crab sales and reputation of the Pinduoduo platform!

Chen Jun's wish was realized. Today, not only the northern region, but even Tibet and Xinjiang consumers can eat three -door crab. At the same time, their blue crabs also appeared on the "Super Agricultural Fair" that Pinduoduo is ongoing. Relying on the channel advantages of e -commerce platforms such as Pinduoduo and a mature cold chain logistics system, the three -door blue crab can " Climb "more consumers' dining tables.

Three -door crab grew up eating small seafood: eight pieces of abdominal muscles, full yellow cream

Sanmen, located on the shore of the middle of the Gold Coast Line of China. It was named after the bay and was born to the sea. It is known as the "Sanmen Bay, Golden and Silver Beach". Growth provides the most suitable condition. It is the best production area for high -quality crabs in my country.

Sanmen County, Taizhou, Zhejiang is located in the middle of the Gold Coast Line of China. It is the best production area for high -quality crabs in my country. Photography/Golden beam

The three doors are the hometown of Chinese crabs, and the three -door green crab is also a trademark of the national geographical indication of seafood.

At six or seven o'clock in the morning, there was a layer of fog in the crab pond. Chen Jun and the crab farmer went to the crab pond to collect the net together. About 12 hours ago, they sprinkled the net. "There is a process of green crab diamond network, it takes one night, it is too short."

The process of crab catcher is actually a carefully selected process. After receiving the net, Chen Jun will look at it with only one, and see the thin, small, less than weight, and will be put back on the spot. The fat crabs will be fixed with a rope immediately, because the big pliers of the crab crab are very powerful, and the general small bamboo can be sandwiched.

After the 95th, the sports student Chen Jun sold the "abdominal muscle crab" in Pinduoduo, which set a sales of 10 million yuan a year. Photography/Golden beam

"Not only the strength of the pliers, you see, our three -door crab also has eight pieces of abdominal muscles." Chen Jun laughed and raised a big crab with a teeth dancing, showing the crab belly: "The eight -piece abdominal muscles are the hardest and the best is the most. Well, at least the third or fourth piece of abdominal muscles are enough, otherwise it will almost be on fire. "Chen Jun said that the three -door blue crab won with quality, and the online delivery is strictly in accordance with the standard. The fertilizer is less than 80 %. Ship.

How to understand the standard of eight percentage? "Everyone who grew up in the three doors know how to look at the crabs, how to pick, the fat is not fat, and see where." Chen Jun said, first look at the skin color, if the crab is fat, the shell will be blue; If the fat is not enough, the color of the shell will be shallow. Secondly, it is the hardness of "abdominal muscles".

As for why the three -door blue crab has eight pieces of abdominal muscles, Chen Jun decrypted on the spot: "Because the three gates of blue crabs can grow seafood, there are fish, small yellow croakers, shrimp ..." He said while saying that he went to the crab pond while he said Sprinkled a handful of fish and shrimp, "The small fish and shrimp caught by the fishing boat, as well as the small flower armor, etc., are used to feed the crabs, a basket can be fed half of the crab pond. Foods with high value, so the fertilizer will be relatively high, and it will be more sweet and delicious. The male crabs will always have eight pieces of abdominal muscles. Crab. "

Because of eating small seafood, the head of the three -door crab has one or two pounds, while the Yangcheng Lake hairy crabs are mostly three or four.

Change the parent sales model: three -door blue crabs are on the e -commerce express train

Chen Jun is 25 years old. The university is studying sports. He is a veritable "second generation of crabs". The family has always rely on the sea to live. Grandpa, grandma, parents have raised green crabs for decades, and 300 acres of breeding ponds in the family and relatives have an annual output of tens of thousands of pounds. These blue crabs are basically collected by wholesale households at low prices, and then they get secondary sales in the market, with limited profits. Chen Jun said that parents do not understand Internet sales, and the fame of the three -door crab cannot get out of Jiangsu, Zhejiang and Shanghai, and the market is getting narrower.

"I grew up eating crabs and had special feelings." Chen Jun said that like Yangcheng Lake hairy crabs and Xianju bayberry are all famous in the country, he also wants more people to understand three -door blue crabs.

With the idea of ​​trying it, in May last year, Chen Jun opened a online shop on Pinduoduo platform to help the family sell blue crabs together.

At the beginning, he was the only one who did not understand the online store. He called Zhang Tao, a good friend who grew up together, "Let's sell crabs together!"

Zhang Tao had a stable job in the system, and he thought for a long time. "My parents are also selling crabs. The family has a lot of annual output, but the sales are not very good. The father's sales method is relatively single. Others will sell it to him in the past. I also want to bring the specialties of my hometown to all parts of the country, coupled with the hard work of young people, I don't want to live so blandly. "Zhang Tao made a resignation report. He said that when he didn't regret it at all, young people had to fight. Two people fight together to break the traditional sales ideas of their parents, and the rope, high quality, and after -sales service are guaranteed in all aspects, and the business is becoming more and more popular. Soon, their online stores achieved the first sales volume and word of mouth for the three -door green crab product. As of May this year, store sales have tens of millions.

Zhang Tao's current work is "picking crabs". Starting from 5 am, picking up the goods. "Every time you have to pick and scale, every step is to stare. The unit price of the blue crab is very high. It takes more than one hundred pounds. The quality must be controlled by yourself. Our basic quality. The cream crab must be full of cream and yellow, and the male crab must top the cover. You must pick the vibrant crabs to ensure that you still live in the hands of the customer for two or three days. "Zhang Tao said, I hope everyone will mention the three. Door crabs, what I think of this crab is very large, fat, fresh and delicious.

"Super Agricultural Fair" blessing: Let more crab enthusiasts eat quality crabs

To make fresh products, cold chain logistics is the most important. Chen Jun said that the green crabs of the shop were salvaged at 5 am. After selection, packaging, and cold chain shipments, customers in Jiangsu, Zhejiang and Shanghai can receive it in 24 hours, and 72 hours of remote areas.

"There are often guests who asked online stores, where are the three doors, and consumers in the north, Sichuan, Yunnan and other places do not know, so I want more people to know the three -door green crab." Chen Jun said that there is a store in the store. Inner Mongolia customers, from the first consultation, do not know where the three doors are. After buying it once, I will be obsessed with three -door crabs.

Small fish and small seafood such as small fish and small shrimp and small shrimp, the daily food of the three -door green crab. Photography/Golden beam

"Sell the three -door crab to the whole country." Chen Jun's grandfather and father have always wanted to fulfill this dream. Chen Jun helped them realize, and more and more people began to remember the "three -door crab." It is understood that at present, there are about 100,000 people in the county, and nearly 1/4 are engaged in green crab -related industries. The total output value exceeds 1 billion yuan, and the online store has exceeded thousands.

In May of this year, according to a report released by the Chinese Brand Construction Promotion Association, the value of the three -door blue crab brand reached 4.666 billion yuan, which is the leading brand of Chinese blue crabs.

Chen Jun and Zhang Tao's Pinduoduo three -door green crab network shops have achieved sales and reputation. Golden beam

Today, Chen Jun's online store has also opened live broadcasts, and the good family members of the mouth to promote the three -door crab with him. He also often goes to the crab pond to shoot some small videos of crab catcher and crab, so that everyone can see more real crab farmers who eat the sea.

Right now, Pinduoduo launched the "Super Agricultural Fair". Chen Jun was also busy recommending the three -door blue crab to the live broadcast room and recommended to more crab enthusiasts.

From August 21st, the three -door crab also appeared on the fourth "Super Agricultural Festival" on Pinduoduo.

Since August 2019, Pinduoduo has held the Agricultural Fair for four consecutive years. The radiation production area has expanded from 500 in 2019 and more than 1,100 in 2021 to nearly 2,000 today. In addition to this platform, in addition to investing tens of billions of subsidies and spikes such as "zero commission" on the "zero commission" of agricultural products, this platform will also jointly conduct live broadcasts in many places to drive the sales of superior agricultural areas. Enhance the reputation and influence of brand agricultural goods and landmark agricultural products.

"This year's platform green crab sales increased by nearly 60%year -on -year, and the number of stores increased by 40%. Good agricultural goods must not only produce, but also sell them." The person in charge of Pinduoduo Agricultural Festival said that this year's "Super Agricultural Fair" It covers over 100,000 agricultural products and agricultural stores across the country. Many high -quality original agricultural products will usher in the home of their sales at home. The platform will invest a total of 1.5 billion support resources for the "Super Agricultural Festival", helping "Nanguo Bei Grain", accelerating water products in various regions, and sharing autumn collection with farmers, consumers and businesses.

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