Four famous wines gathered in Beijing after 70 years, and issued a "Together to the Future" signal

On August 30, hosted by the China Wine Circulation Association, the "Famous Wine 70 Years of Famous Wine together with the future" -jointly sponsored by Moutai Group, Luzhou Laojiao, Fenjiu Group, and Xifeng Wine -the 70th anniversary of the Chinese famous wine brand release and launching ceremony in Beijing · Great Wall.

Chen Bangzhu, former Minister of Trade at the Ministry of Trade, Honorary President of the China Quality Association, former deputy minister of the Ministry of Commerce, Zhang Zhigang, former president of the China Commercial Federation, Jiang Ming, Secretary of the Party Committee and President of the China Commercial Federation, Wang Xinguo Wang Yancai, Honorary Chairman of the China Wine Industry Association, Li Guodu, Chairman of the China Light Industry Enterprise Investment Development Association, Liu Xu, deputy chairman, Liu Mean, executive vice chairman of the China Liquor Circulation Association, Secretary -General Qin Shuyao, Deputy Secretary -General Wang Zuming, Moutai Group Ding Xiongjun, Secretary of the Party Committee and Chairman, Lin Feng, deputy secretary and general manager of Luzhou Laojiao Co., Ltd., Tan Zhongbao, deputy secretary, deputy chairman and general manager of the Fenjiu Party Committee, Gao Hongtao, deputy general manager of Shaanxi Xifeng Wine Co., Ltd. , Ji Keliang, Wu Peihai, former deputy general manager of Beijing Hongxing Co., Ltd., former deputy general manager, well -known winemaking expert, the first national female wine member of New China, and the first to the fourth National Wine Review Member Wang Qiufang's daughter Su Qiufang Originally attended the event.

Zhang Dechun, former chairman of Beijing Sugar Industry Tobacco and House Group Co., Ltd., Wang Hui, director and general manager of Beijing Jingtan Sugar Co., Ltd., Pi Weiping, Secretary of the Party Committee and Deputy General Manager, Deputy General Manager of Beijing North Korea Approval Trading Co., Ltd. Wang Lei, general manager of the business department, Hao Hongfeng, chairman of Jiuxian Group, Liu Xiaowei, chairman of Goge Yingxiang, also bought Liu Xu, chairman of Jiujiu, Pan Zhiqun, chairman of Shandong Baozhen Wine, and Chairman of Zhangjiakou Sugar and Wine Style Food Co., Ltd. Zhu Hua, general manager of Beijing Huadu Brewery Food Co., Ltd., Yu Hongshan, director of the Beijing Sugar National Wine Culture Museum, Jiang Chuan, general manager of Qiankunfu Trading Co., Ltd., deputy general manager of Shandong Xinxing Group More than ten media witnesses such as the network, Central Radio and Television Station, CCTV, Phoenix.com, Guizhou Daily, Shanxi Daily, Luzhou Daily, Yunjiu Headline, Wine Industry, Weijiu, etc. The event also attracted more than 1.3 million people to live online through the picture live broadcast online Watch the ceremony.

Leading famous wine, the wine industry compete first

In 1952, after the founding of the People's Republic of China, Baiye was in accordance with the industry. All industries worked hard to increase production and contributed to New China. Premier Zhou Enlai personally instructed and repeatedly instructed that the first national wine evaluation meeting was held in Beijing. The purpose was to let the people eat At the same time, you can drink wine at the same time, and ensure the health of the people, while promoting the development of the wine industry and improving the quality of the wine.

Under the rigorous and scientific work of Zhu Mei, Wang Qiufang, Xin Haiting, Ma Zhanwen, Wang Ming'ai, and other national wine assessment members, the first national wine assessment party formulated 4 evaluation standards: the quality meets the standards, the people drink Rest assured wine; high reputation, very popular wine; good circulation, well -known wine; the craftsmanship is special, and it is not easy to be imitated.

In the end, the first national wine evaluation party selected eight kinds of Chinese famous wines from 103 wines such as liquor, rice wine, wine, and fruit wine from the whole country. Among them, Moutai, Luzhou Laojiao, Fenjiu, and Xifengjiu, are also called "four famous wines". As the first national alcohol evaluation after the founding of New China, the first national wine evaluation meeting opened the precedent of national wine evaluation, clarified the direction of quality and brand -led development, and opened the era of brandization of China's wine industry. Essence

Wang Xinguo, president of the China Wine Circulation Association, said that the first national wine assessment meeting in 1952 was the evolution and excitement of the original intention of the wine industry. For the needs of the people's lives, for the development of the times, the wine industry is consistent, and a "Chinese famous wine" represented by Moutai, Luzhou Laojiao, Fenjiu, and Xifengjiu, is deserved. On the road of development, the important role of the banner and model is played, leading the industry's high speed and high -quality development.

At the event, Liu Member, Executive Vice President of the China Liquor Circulation Association, Gao Jingyan and Ji Keliang, Chinese liquor Thai, famous winemakers, the first national female wine member of New China, the first to the fourth National Wine Fair Member Wang Qiufang's daughter Su Yuan, Zhang Dechun, former chairman of Beijing Sugar Industry Tobacco and House Group Co., Ltd., and researchers and researchers at the five sessions of the National Wine Association. The entire industry and society will appreciate the magnificent picture of Chinese famous wines, beauty, beauty and common.

Since the beginning of the first national wine evaluation meeting, a total of five national wines have been held, from the "four famous wines" to the "Eight Old Old Wine", "New Eight Famous Wine", to "Thirteen Great Wine", "Seventeen CPC National Congress" "Famous wines", Chinese famous wines are continuously developing and growing, showing a big country of wine industry with "hundreds of flowers and full of spring garden". Under the leadership of Chinese famous wine, the wine industry has also created world -renowned achievements.

Data show that in 2021, companies in the national brewing industry have completed the total brewing output of 54.0685 million liters. Among them, liquor output is 7.1563 million liters, beer output is 35.6243 million liters, wine output is 2.68 million liters, and fermented wine output is 8.0826 million liters.

Compared with the beginning of the founding of the People's Republic of China, the production of wine industry over 70 years folded more than 450 times, of which white wine increased 66 times, beer turned 5089 times, wine increased by about 1320 times, and even rice wine produced 3.65 million liters in 2020, compared with the founding of the founding of the country, It increases by more than 1400 times. At the same time as industrial development, the wine industry has also created huge social, economic and cultural benefits. Chen Bangzhu, former Minister of Trade and Honorary Chairman of the China Quality Association, said that in the work of the year, he visited the main Chinese famous wine companies. Genes, better make high -quality wines, "become an important carrier and support for the pursuit of high -quality economic development in China and the pursuit of a good life of the people."

Zhang Zhigang, the former deputy minister of the Ministry of Commerce and the former chairman of the China Commercial Federation, believes that the wine industry is based on agriculture, rooted in the countryside, and every drop of agar, to get rich and rich for farmers, build a beautiful countryside, and make real contributions. Become an important part of my country's construction of a "unified market". Famous wines should make a difference in building a new pattern of "dual -cycle" development. With the courage of "tip of the knife", continue to revolution, adhere to reform and opening up, and innovative development.

Jiang Ming, Secretary of the Party Committee and President of the Chinese Commercial Federation, said that under the leadership of famous wine, the wine industry "rushed to the exam" again and again, and handed over the excellent answer sheet that made the people satisfied. For hundreds of years of struggle, the wine industry is led by famous wine, confident and capable, and hand over a better answer to the people.

Mission and responsibility, the next journey of famous wine

2022 is the 70th anniversary of the first national wine evaluation party. From this special node, the assembly of famous wine is of great significance: not only to show the value of the era of "famous wine", but also to clarify the new era and new consumption in the new era and new consumption. In the background, the responsibility and mission of famous wines clarify the context and direction of the development of China's wine industry.

Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, said that the Chinese wine industry enters the "beautiful era", insists on brewing high -quality wine, and constantly satisfies people's longing and pursuit of a better life. At the beginning of the famous wine, promote the culture of famous wine, continue to write famous wines, open a new chapter, adhere to the quality of famous wine, adhere to famous wines, cultivate famous wines, and share famous wines, and jointly maintain the good development ecosystem of "beauty and beauty, beauty and the United States" , Jointly create a new future of high -quality development of Chinese liquor.

Lin Feng, deputy secretary and general manager of Luzhou Laojiao Co., Ltd., said that Chinese famous wine shoulders the mission of the national brand's revitalization and highlight the value of famous wine; shoulders the mission of national cultural rejuvenation, tell the story of famous wine; Ethnic industry innovation mission and enhance the strength of famous wine. Luzhou Laojiao will continue to work with colleagues in the wine industry under the leadership of the China Wine Circulation Association to bear the mission of the times, create the value of famous wines, continue to write a glorious wine, and strive to create a new era of Chinese famous wine brands.

Tan Zhongbao, deputy secretary, vice chairman, and general manager of the Fenjiu Party Committee, said that the value of famous wine is inheritance, which is witness, lies in promotion; the major liability of wine is found in the market, life, and society; Change, innovation, wisdom. For the innovation of Chinese liquor and the strong roots of the Chinese wine industry, the Chinese wine industry is blamed and unbelievable. Fenjiu is willing to work with colleagues in the wine industry to work together and create glory.

Zhang Zheng, Secretary of the Party Committee and Chairman of Xifeng Group, said that 70 years of famous Chinese wines are proud and commemorative. It is also worthy of our nutrition from it, condensing strength, and creating the second and third Chinese famous wine for 70 years. Chinese famous wine companies have the responsibility to provide more and more quality wine for more consumers. They must be famous and citizens; they have the responsibility to uphold the concept of green production and continue to promote the green transformation and upgrading of the industry; New style of drinking, let more young people fall in love with Chinese liquor.

It can be seen that the self -knowledge of famous wine points to the mission and responsibility together. It is the main line of the "initial heart" of the "original heart" to report the country to the people, lead the industry, and let the people drink and drink good wine. 70 years ago, Chinese famous wines were born in the background of the Chinese wine industry, leading to the high -speed development of the wine industry later. It is a milestone incident in the development of the wine industry.

70 years later, the Chinese famous wine gathered again under the background of the industry to high -quality development and transformation, and joined hands with the Chinese wine circulation association to hold the 70th anniversary of the Chinese wine brand. The tribute to the re -understanding and enhancement of Chinese famous wines will promote the faster and better development of enterprises, while leading the high -quality development of the Chinese wine industry in the new period, which is exactly the responsibility and value of Chinese famous wine.

In Wang Xinguo's view, from 1952 to 2022, 70 years of magnificent and 70 years of brilliant achievements, during which the wine industry's adherence and practice of the original intention. In the historical process of the country and the nation's rapids and steaming upward, the wine industry has always been fragrant for the people's life. Famous wine has always been responsible for social development, and has achieved the landscape of the wine industry with excellent quality, brilliant culture, leading value, and significant benefits today. The name of famous wine is deeply rooted in the hearts of the people, the fact of the famous wine, and the deep roots.

70 years of famous wine, to the future together

From the perspective of long -term development, 70 years are only a "starting stage" in the development of Chinese famous wines and the development of Chinese wine. At this stage, the improvement and breakthroughs from quality, to brand, production to market, thus better meet domestic consumption needs. The new development topics have been placed in front of famous wine. Adhering to the original intention of "for the people, brewing good wine", how will famous wine meet the understanding and needs of the next generation of consumers for famous wine and good wine? Shoulder the responsibility of leading the industry and spreading culture, how can famous wines lay out the world, affecting the world?

At the 70 -year -old famous wine development node, looking back at history, looking forward to the future, this time the challenge is equally difficult. This time, the mission is also glorious. We will look forward to the excellent answers and the industry again. The release and launch of the 70th anniversary of the Chinese famous wine brand marks a new step in the famous wine to the future.

According to the plan, "Let the beauty of famous wine be seen-walk into the famous wine company and show the big beauty wine" event will be held from September to October 2022. During this period Famous wine will also hold various wine theme exhibitions and special forums at the same time to see the inner beauty of the famous wine clearly and spread widely.

"China Famous Wine Forum", "The theme exhibition and opening ceremony of the 70th anniversary of the Chinese famous wine brand", "Famous Wine 70 -year merit 70 business awards ceremony" and other activities will be held in Hainan in December 2022. Fully displayed in many important industries and crowd areas, showing the whole society, making the value and development advantages of famous wine, from the consensus of the wine industry, and becoming consensus and social consensus from all walks of life.

"Famous Wine again -the four famous wine forums of the 70th anniversary of the Chinese wine brand", "Famous Wine Times Forum", the theme concert of the 70th anniversary of the Chinese wine brand will be held in Macau in early 2023. It will lead the wine industry to look forward to and promote China Famous wine next way: Dialogue with the international wine industry to demonstrate the long -term development of famous wines is an inevitable trend; show the development advantage of famous wines in the background of the new market environment and new consumer culture; to convey the cultural new temperament and international style of the public in the public.

Where does Chinese famous wine come from and where to go, the logic and path of the sustainable development of the industry have become clearer. "For the people, make good wine", in the context of different times and the future, this will always be the fundamental direction and greatest confidence of famous wine leading the development of the wine industry.

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