Qiqihar: A tree of fresh fruits hanging branches, one village, a village, one pin -Fuxiang neighbor

Whenever the golden autumn season, the forest fruit planting base in Dongping Village, Yi'an Town, Yi'an County is very lively. The rosy plums crushed the bent branches, the attractive fruits attracted the residents of the city and the past tourists to stop buying; Young tourists took advantage of the sunny weather and brought family and friends to the orchard to experience picking fun. Selecting fruit and picking fruit, recording this happy moment with mobile phones, the orchard is full of laughter.

The grower Li Fu is both a practitioner, but also a beneficiary and witness. "Only fruits were planted before, and did not understand the operation of the orchard. The stall sale and help the development of the picking park project, attracting a large number of tourists to pick and purchase, the benefits of the orchard are getting better and better, and the days are getting red! "

In recent years, Dongping Village, Yi'an Town, has made full use of the location advantage along the Yinen Highway, based on characteristic resources, and based on "Dongping Lizi" as the leading brand. A pillar industry has come to catch, focusing on building an economic belt along the forest fruit, continuously promoting the integration of modern leisure agriculture and rural tourism, and realizing the diversification and branding development of the village collective economy.

In order to start the "Dongping Lizi" gold signboard, the town party committee fully rely on the huge advantages of the green organic industrial cluster, actively plan the development of the ecological forest fruit planting industry, packaged and branded forest fruit, and upgrade the product to upgrade. The village party branch solicited the wishes of farmers through home visits, and at the same time actively communicated and coordinated with the superior department to strive for a total of more than 30,000 yuan in construction funds. And set up temporary parking areas for tourists who come to pick up, and continuously improve the infrastructure required for industrial development. In addition, in order to expand the brand effect, the village party branch mobilized celebrities and capable people in the village to play their own advantages to help fruit farmers contact customers, communicate and dock with large -scale business super -market and market, and form a multi -sales circuit for acquisitions in the city and outside the city. It also organizes fruit farmers to conduct e -commerce training, and effectively connects the "first kilometer" and the "last mile" of the consumer side in the method of packaging, network format sales, order -based sales, live broadcast and cargo. Farmers 'enthusiasm for "as long as they have confidence, black soil becomes gold", and effectively enhance the inherent vitality and endogenous motivation of farmers' income and get rich. It is understood that the use of online and offline sales channels can increase income by about 100,000 yuan a year.

On the road of industrial roads, with the joy of the development of the forest and fruit industry, the village party branch organizes villagers to set up a forest fruit professional planting cooperative to promote the development of Dongping forest fruit planting and sales towards large -scale, industrialization, and branding. At present, the whole village has grown more than 800 acres of forest fruit, with an annual output of more than 2,400 tons of fresh fruit, and the product sales radiate surrounding cities and counties. The annual benefits can be more than 4 million yuan.

Chen Danhua Reporter Di Wenhui

Edit Zhou Fang

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