Short -distance behavior Mid -Autumn Festival mainstream, Wuhan becomes a popular accommodation booking city
Author:Pole news Time:2022.09.02
Jimu Journalist Liu Wei
Correspondent Baishi
On September 1st, Tongcheng Travel released the "Report on Travel Trends of Residents during the 2022 Mid -Autumn Festival Holiday". In the past week, the search popularity of the "Mid -Autumn Festival" as the keyword on the platform has increased by 120%. Data show that during the Mid -Autumn Festival holiday this year, returning home to visit relatives and leisure vacations constitute two mainstream travel, and Wuhan became a scheduled cities in popular accommodation during the Mid -Autumn Festival.
Mid -Autumn Festival peak may be on September 12th
This year's Mid -Autumn Festival holiday is from September 10th to 12th, and train tickets on the first day of holidays can be purchased from August 27. The report predicts that the peak of passenger flow before the holiday is expected to appear on September 9th, and the peak of the return passenger flow after the holiday will be concentrated on September 12. The three -day holiday air ticket price shows the trend of "middle low and high on both sides". Among them, the average air ticket price is expected to reach the peak during the holidays on September 12.
Tongcheng travel data shows that during the Mid -Autumn Festival holiday, Shanghai, Guangzhou, Shenzhen, Kunming, Guiyang, Beijing, Chengdu, etc. during the Mid -Autumn Festival holidays. In terms of railways, railway stations in Guangzhou, Shanghai, Shenzhen, Beijing, Chongqing, Changsha and other cities are large.
Cheng Chaolong, chief researcher at the Tongcheng Research Institute, analyzed that it benefited from the precision of the epidemic prevention and control. The consumption of travel travel during the Mid -Autumn Festival is expected to be further released. Among them, the demand for relatives and leisure vacations has become the main force. The fuel surcharge will be reduced again on September 5, which will bring good benefits to the civil aviation market to a certain extent.
Short -distance travel is still the mainstream of Mid -Autumn Festival. One day, 1 night to 2 days and 1 night, or the surrounding tour around the day will be a choice for people to travel during the Mid -Autumn Festival holiday. According to the surrounding short -distance travel product booking situation, Shanghai, Guangzhou, and Shenzhen are ranked TOP3 in popular cities around the Mid -Autumn Festival.
Local residences accounted for as high as 60%
The report shows that compared with 2021, the pre -booking hotel accommodation three weeks in advance increased by nearly 46%compared with the same period last year. Tongcheng travel data shows that in the order reservations in advance, the proportion of orders for more than 60%in the evening is as high as 60%. Living in 2 days is the most popular type of tourists.
Visitors pay more attention to the quality of accommodation experience. According to Tongcheng travel data, as of August 29, the number of nights for mid -to -high -end hotels during the Mid -Autumn Festival holiday was increased by nearly 40%compared to usual. Reduce 10%.
In the past week, the search popularity of rural homestays has also risen significantly, up 68%month -on -month. Comprehensive travel data of Tongcheng, Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Changsha, Changsha, Nanjing, Qingdao, Hangzhou, and Shenzhen became the popular accommodation cities during the Mid -Autumn Festival.
New trend gameplay such as night travel attracted attention
During the Mid -Autumn Festival holiday, many domestic destinations and scenic spots launched various experience activities such as the Mid -Autumn Festival Market, Hanfu Tour, Mid -Autumn Festival prayer, and lanterns. The moon watching, as the indispensable project of the Mid -Autumn Festival, has also led to the popularity of the Mid -Autumn Festival small holiday night tour market. Tongcheng travel data shows that the monthly, cruise, and night travel projects are loved by users.
In addition, natural landscape is also a popular travel scene of the Mid -Autumn Festival holiday. Tongcheng travel data shows that natural scenery, humanistic monuments, animal and plant gardens, theme parks, and exhibition halls have become popular scenic spots TOP5 in the Mid -Autumn Festival in 2022. Camping, flying disks, and cycling are the new Mid -Autumn Festival tide game pursuit of young groups.
In order to allow users to enjoy quality travel, Tongcheng Travel has launched various forms of ticket preferential activities, and the discount is as low as 50 % off. Such as Shanghai Haichang Ocean Park, Qingdao Forest Wildlife World, Emeishan, etc., the use period basically covers the three -day holiday of the Mid -Autumn Festival, and some discounts even cover the upcoming National Day Golden Week.
(The picture is provided by Tongcheng Travel)
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