The fund investment advisory "reduced fees and obtained guests", the giant shot!What is the impact?

China Fund reporter Li Shichao

Intern Zhou Yirui

Since the fund investment consulting pilot in October 2019, my country's fund investment consulting business pilot work has been carried out for more than two and a half years. As the second batch of fund investment advisory agencies accelerate the implementation of the business, some head institutions also implemented the same rate of preferential rates in the early days of the exhibition industry, which benefited from the foundation of the people and aroused market attention.

However, many people in the industry said that, in addition to the preferential measures, from the perspective of the medium and long -term dimension, the exhibition industry of various investment agencies also needs to do a good job of investment performance and companionship service, with the "buyer thinking" and investor interests as the center as the center. In order to continuously enhance the sense of gain of investors.

"Let's benefit the foundation"

The initial implementation rate of the exhibition industry

Recently, in order to optimize customer service and improve customer experience, CITIC Investment intends to adjust its fund investment advisory product "mind balance (short -term)" rate. The specific plan is that if the customer commission period is less than 3 months, the account management rate is adjusted from 0.8%to 0.6%per year; if the customer commission period is greater than or equal to 3 months, the account management rate is adjusted from 0.6%to 0.4%per year per year Essence This adjustment will take effect on June 20.

Since the fund investment consulting pilot in October 2019, the fund investment consulting business pilot work has been carried out for more than two and a half years. At present, about 60 asset management institutions have obtained a pilot approval of fund investment consulting.

Earlier, after the first batch of public offer funds and other public offering funds approved funds for investment consultants in the first batch of public offer funds for investment consulting business, the first batch of public offering funds in the first batch of public offerings in the investment consulting rates were also publicized. The service rate structure, the minimum service rate of the online trading platform is 0.1 % discount.

According to the high and low level of product risk and difficulty in management, the "cash" combination usually charges about 0.1%-0.3%of the annual consulting fee, and the solid income charges will charge 0.3%-0.8%of the consulting fee. -1.5%of the consulting rate.

Talking about the phenomenon of lowering rates of some investment consulting agencies, the relevant person in charge of the Guangfa Fund's investment consulting business said that since this year, the market conditions of the equity market have shocked, the customer's risk aversion is obvious, and the demand for a combination of stable categories has been significantly improved. Some investment advisory agencies reduce the relevant portfolio rate at the current node, on the one hand, reflect the business nature of the fund investment agency actively practicing the "adherence to customer interests" and continuing to benefit the foundation of the people. Optimistic about the configuration needs of customers in the current market, and try to form a differentiated competitive advantage through rates to attract investors' favor.

In the opinion of the person in charge, reducing the funding rate of fund investment consulting is more of the spontaneous business of some institutions, and it is a active adjustment of the combination of the same industry and the market conditions. The difference in rates is indeed a factor considering the customer's choice of investment consulting services. However, in the long run, the most important factor that affects customers' pre -investment choices and post -investment retention is the institutional investment performance and accompanying service level.

"Based on their own business development needs, each institution formulates a suitable rate for the combination. On the one hand, it is conducive to maintaining the sustainable development of the business through the level The position is fully considered for the benefits of customers. "

Take care of "investment" and "Gu"

Domestic fund investment advisory still has broad prospects

This year, the stock and bond markets were huge, the fund investment consulting performance was under pressure, and many bias investment consultations were negatively returned this year. In addition to the preferential rate discount, many people in the industry said that fund investment agencies also need to also need to accompany investors in the market. Important measures.

The relevant person in charge of the Guangfa Fund Investment Consultation business said that the performance of the stock and bond market has indeed brought certain management pressure on the performance of fund investment consulting, especially partial equity portfolios. However, the investment advisory portfolio attaches importance to the characteristics of asset allocation and scattered positions, so that the combination has achieved better retracement control compared to the single product, which enhances the customer's identity in the investment consulting service; from the internal data See, many groups have obtained customers' additional adversity. The Guangfa Fund Investment Consulting team also continues to do a good job of companionship, regarding the current market environment as a testing stone for investment consulting teams and service teams, to play its own professional advantages in the "crisis", allow customers to relieve anxiety, and steadily survive the shock market. Essence

Wu Weijie, general manager of Boshi Fund Internet Finance, also said that from the perspective of long -term development, the promotion of fund investment consulting business is of great significance to the high -quality development of the industry. First of all, for institutions, by tailoring exclusive asset allocation plans for customers, long -term continuous companionship and services can be provided. Secondly, for investors, the focus of investment consulting business is not only "investment", but also "Gu". It is an important part of guiding and developing the habit of diversified asset allocation and optimizing residential asset structures. Finally, the fund investment consulting business is an important part of the process of returning to the origin of wealth management. It is conducive to the formation of the industry's positive circulation for investors to obtain income and enhance investment experience.

Lin Jiecai, the vice president of Yingmi Fund and the person in charge of the slow business, believes that in order to do a good job of fund investment and effectively enhance the customer's sense of gain, you need to use the "buyer's thinking" to reconstruct the organization. First of all, the problem that needs to be improved is not outside, such as redefining relationships with customer relationships, the reconstruction of the organizational mind, and the construction of the conflict of interest. That is, account income, cognition and relationship. "Although my country's fund investment consulting business is still in the initial stage of development, many people in the industry believe that compared with the huge market volume of developed countries, domestic fund investment advisory business still has a broad Prospects.

Yingmi Fund Lin Jie said that the investment consulting business first appeared in the United States. At present, the scale of the US investment consulting business exceeds 80 trillion US dollars, far exceeding the size of the third pillar of personal pension. In 2019, my country launched the first batch of fund investment advisory pilots in a timely manner. At present, nearly 60 investment consulting institutions have obtained pilot qualifications. These pilot agencies are vigorously developing and building their own investment advisory business system, and the development of domestic investment advisory business is in the ascendant. However, the current investment advisory business is facing problems such as low product and service recognition, limited customer cognitive level, and post -inspection after investment effect. The solution is to establish a trust relationship between investment consulting agencies and customers.

Boshi Fund Wu Weijie also said that the current fund investment consulting business has been launched for more than two years, with broad development prospects, and the overall investment advisor of the industry is continuously improved and optimized, but he also suggested that the fund investment consulting business is gradually established while establishing strict establishment of the pilot business of the investment consulting business. And a clear pilot withdrawal mechanism; second, based on the summary of the pilot experience, study the possibility of liberalizing the investment consulting costs adopting the performance remuneration model; the third is to continuously improve industry specifications such as investment consulting service agreements and system interfaces.

"The maturity and popularity of the overseas market fund investment advisory business allows us to have longing for and confidence in the broad prospects of the fund investment consulting business in China." The investment advisory business started earlier, and the policy fully supported the characteristics of the slow market, so that the public was more willing to invest in fund investment through pension plans and professional investment advisory agencies. The domestic capital market is different from the stage of the developed capital market, and the fund investment advisor is also in the early stages of development. However, we firmly believe that with the joint efforts of all parties, the fund investment consulting business will become an effective way for investors to enjoy the long -term dividends of the national economy and effectively enhance the sense of gain of investors.

Edit: Xiao Mo

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