How to change the goods from the "time" to "always fire"

Expand the various functions of agriculture, tap the diversified values ​​of rural areas, give full play to the food functions and cultural functions of agricultural products, and live broadcast and bring goods to better bring fire to folks.

Following the fishermen to the sea, showing the fishing scene and telling the story of fishermen. Recently, a fisherman's organization team in Qingdao City, Shandong Province organized a live broadcast to bring the goods, causing screens. Selling local seasonal seafood to all parts of the country has also led to many fishermen to increase their income. "Not only should netizens know the delicious seafood here and the hardships of going to the sea. Such a story is the unique advantage of our live broadcast." Speaking of the experience of entrepreneurship, the little girl of the fisherman said.

In recent years, the live broadcast of agricultural products has grown rapidly. More and more farmers have set up "e -commerce express", agricultural products have become new online goods, and mobile phones have become new agricultural tools. At present, there are more than 16.32 million rural online merchants and online stores in the country. In the first half of this year, the national live broadcast and cargo increased by 58.2%. The red -fire agricultural product live broadcast and cargo injected strong kinetic energy into the revitalization of the rural industry.

At the same time as the rapid development of agricultural products, there have also been problems such as lack of standards, incompetence of goods, and lag in distribution. Some of the anchors with goods have exited live broadcasts because of the quality of agricultural products, insufficient characteristics, and low recognition. How can agricultural product live broadcast from "temporary fire" to "always fire"?

Agricultural products should be sold well, quality and safety is the first. It is necessary to organize scattered farmers through standardization, carry out pollution -free, green, and organic production, and build a standardized and normalized supply chain system. This is the basis for agricultural goods to become online goods. The priority is to achieve the standardization and digital changes of the industrial chain through the market, guide new business entities such as leading enterprises and cooperatives, and drive farmers to form a community with unified production standards, distribution and sharing of interests, and realize the standardization of agricultural products from planting to sales, tighten tightening "Safety valve". It is necessary to use digital technology to trace the quality and safety of agricultural products from the ground to the table as soon as possible, so that consumers can rest assured that they will pay the bills and increase sales and increase their value -added.

Jiu Xiang will have to yell. Under the premise of ensuring quality and safety, we must play the characteristic cards and differentiated cards of agricultural products, comply with personalized, diversified, green, health and other consumption trends, and meet the growing needs of the people of the people. There are almost good stories for the successful cases of the live broadcast of agricultural products, and the local cultural characteristics are distinctive. By deeply excavating the historical culture, traditional customs, and farming civilization behind agricultural products, the rural scenery, field labor, field labor, field labor, field labor, field labor, field labor Humanistic feelings such as nostalgia, affection and love, and moving people with temperatures, retaining people with feelings. When consumers shocked the low sinking sound of Chagan Lake Winter, they were intoxicated in the soft shade of the spring oranges of Meishan, thinking about the faint nostalgia and touching the taste of childhood. It will trigger consumers more emotional resonance, thereby promoting sales and enhancing consumer stickiness.

Expand the various functions of agriculture, tap the diversified values ​​of the countryside, give full play to the food functions and cultural functions of agricultural products, live broadcast and bring goods to better bring the days of the villagers, and provide a steady stream of new momentum for rural revitalization.

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