There are more than 1.4 million yuan in tea cakes a year, and the "financial" of Pu'er tea has begun to dissolve?

Jimu Journalist Cao Lei

In the tea market, Pu'er tea must be the most special existence. Because it has always had a relatively universal collection trading attributes, Pu'er tea's financial attributes have always been more obvious than consumer attributes.

However, since this year, Pu'er tea's price increase in the collection trading market seems to have gradually shattered. Jimu reporters learned that the market conditions of Pu'er tea products continued to decline, and even the tea cake worth millions of yuan fell more than 1.4 million yuan a year.

Has the "financial nature" of Pu'er tea began to dissolve? Has the market hype of Pu'er tea has also entered a calm period? The industry said that Pu'er tea's plunge in the short term can be said to be a signal of restoration of rationality in the market, but this significant price reduction is not sustainable, and it will maintain stability at a reasonable price.

The price of a Pu'er tea in more than a year drops by 1.4 million

One cake Pu'er tea reduces a price of 1.4 million a year

In mid -to -late August, there was news that Pu'er tea plummeted 1.5 million yuan in 8 months. This type of tea with collections and financial attributes ushered in a burst of foam.

On August 31, Jimu Journalists opened the industry's well -known "Dayi Quotes Network", and found a 2003 batch "Six -Star Peacock Banzhang Cake Sanda", which found it in March 2021. The price of the market is 6 million yuan. By November of that year, the market price became 4.5 million yuan. In this monitoring, it really plunged 1.5 million yuan in 8 months.

Pu'er tea, which has plummeted by millions of levels, is not the only one, but the speed of decline is different. Also on the "Dayi Quotes Network", the price of the "Five -Star Peacock Banzhang Cake Sanda" in 2003 was 3.5 million yuan in March 2021. This is also the past two years. The price is peak.

Subsequently, this Pu'er tea market has been down all the way, and each month fell at a price of 100,000 to 200,000. By the last monitoring of June 2022, the market price was 2.1 million yuan. For more than a year It fell 1.4 million yuan.

The reporter noticed that on the market pages of the "Dayi Quotes Network", each Pu'er tea has its own exclusive price change curve and ups and downs. He hopes that the two parties to participate in the transaction can be at a glance at the market trend of a certain tea.

The price of a Pu'er tea in more than a year drops by 1.4 million

Pu'er tea market opens a general price reduction mode

Regarding the changes in Pu'er tea in the past few years, some well -known people lamented on the social platform: Pu'er tea collapsed too thoroughly, and almost every big boss's warehouse could not be sold at the entrance price of hundreds of millions ... Mowing

This statement seems to be confirmed in the market. On September 1st, the reporter visited Pu'er tea shops such as Wuchang Hanjie and Chongren Road, Hankou, and learned that since last year, the "collection market" of local Pu'er tea is not as good as before, but the "consumer market" is still relatively compared Stable, high -end tea products with more than 10,000 yuan generally turn on the price reduction mode.

"The more expensive the price of Pu'er tea, the greater the price reduction." On Hankou Chongren Road, a boss of tea dealer, a tea merchant specializing in Black Tea, Pu'er, and Tieguanyin, said that a cake Pu'er tea is based on different price foundations, from 300 yuan Ten tens of thousands of yuan: "The main price reduction is the main" financial tea ", which really uses a lot of cooked prices to be more stable."

The price reduction trend of "financial tea" said by Boss Huang performed clearer on the Dazi market. The reporter chose the "Peacock Series" in the recent market, showing a total of 53 Pu'er tea cakes, the lowest price was 16,400 yuan, of which 43 were fallen. Among the 10 tea cakes that have been rising recently, more than 10,000 to 40,000 yuan of tea cakes have been maintained, and the most expensive one cake tea in September 2021 is 4 million Yuan, counting down 950,000 yuan a year.

The price of Pu'er tea in multiple series has fallen uniformly

The weakened investment power allows Pu'er to return to consumption

"In the past many years, Pu'er tea has indeed has obvious financial attributes, but the investment momentum in the past two years has obviously weakened." On September 1, Mr. Jiang, a dealer Jiang dealer Jiang, a domestic chain of Pu'er tea company, told reporters that Pu'er tea's investment One of the old tea characteristics of the attributes, on the other hand, has been collectively pushed by the collective market.

The reporter learned from the Organizing Committee of the Wuhan Tea Expo for many years that since the establishment of the 2008 exhibition, Pu'er tea is the leader of the sales of Hubei tea after each Tea Expo. Among them, most people purchase Pu'er tea in large quantities for investment collection. The most typical time was at the 2014 Spring Tea Expo. A real estate agent spent 50 million yuan to buy all the goods of a Pu'er tea exhibitor as a collection.

Regarding the price of high -end Pu'er tea in the past two years, Wu Yuanzhi, a tea market observer, believes that the important reason for the formation of the current situation is that all walks of life have become more cautious about financial investment. Compared with other investment targets in the financial market, Pu'er tea's risk is relatively high, and the return is not as obvious as in the past years. It also allows more people to wait and see. When the investment enthusiasm is sharply reduced, the transaction market will quickly lower. This is also investment. This is also investment. This is also investment. This is also investment. The regularity of the market.

Mr. Jiang, Mr. Jiang, believes that tea is originally consumer goods in the daily life of residents, and it is ranked relatively post -postponed. "Investment attributes" should not be above the "consumer attribute". "Chai Mi oil and salt sauce vinegar tea, tea is more back consumption. Pu'er tea's investment bubble is being squeezed, and it is also the normal law of returning to the consumption itself."

The annual price rises by 10%to 15%

When is Pu'er Tea's plunge? Where will this former "financial tea" go?

"If it is only from the quality of the tea itself, Pu'er tea still has strong market competitiveness, and maybe it may enter a more benign consumer market." After squeezing, its own old tea characteristics, processing technology and taste characteristics determine that it still has a relatively stable market value.

In this regard, Wu Yuanzhi also believes that the price of Pu'er tea in the collection market has fallen sharply and will not have a particularly great impact on the consumer market: "Tea friends who like to drink Pu'er tea are still huge, and the rational return of tea prices will return Not only bring more benefits and benefits to consumers, but also bring more powerful motivation for practitioners in Pu'er tea production and sales chain. "

In the trend of the Pu'er tea market price, Mr. Jiang said that when the price realizes the rational return, everything will change according to the development law of the tea production and marketing market: "In terms of rationality, according to the prices of comprehensive factors such as procurement, labor costs such as raw leaves, labor costs and other comprehensive factors In the rise, Pu'er tea is more reasonable between 10%and 15%each year. "

However, for the current silence of the "financial tea" market, the industry believes that the current calm situation is a rational return, but the financial tea market still has actual goods transactions, and it is unlikely to completely collapse or disappear. "The financial tea market should also allow funds to flow into tea production, sales and services itself, and allow practitioners and consumers in the industrial chain to return. This is also the essence of the development of the tea market."

(Photo source: Screenshot of Dayi Quotes Network)

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