Digital collections are cold, player: Will the collections I bought by True Gold and Silver become a worthless picture?

Jimu Journalist Zhou Dan

In 2021, the digital collection "boring ape" caused numerous attention.

This unsightly monkey has been listed in April that year, the total transaction has exceeded $ 2 billion. In March 2022, his creative team valued more than $ 4 billion in financing.

Not long ago, Tencent's "Phantom Nuclear", one of the largest digital collection platforms in China, announced that it has stopped the release of digital collections. The industry generally believes that after a period of crazy development, the digital collection market is gradually cooling. Some players began to be anxious: Will the collections bought by their real gold and silver the next day, will they be degraded into a picture of "one article is not worth"?

So, why is the digital collection market cold? How will it develop in the future?

The domestic digital collection market gradually cools down

What is a digital collection?

Digital collections that were renamed after being "localized" were called NFT (NON FUNGIBLEN) internationally internationally, and Chinese was translated as non -quality token currency. The essence is the data unit on the blockchain digital ledger, and each token can represent a unique digital asset. It can be a painting, a song, and a video. Through a limited distribution, it has a certain rarity in the market.

Yue Wang Goujian Sword Digital Collection

At the end of last year, the treasure of the "Yue Wang Gou Jian Sword" of the Hubei Provincial Museum Town was officially released. 10,000 copies, sold out in 3 seconds in Alipay.

On August 16, Tencent's "Phantom Nuclear" one of the largest digital collection platforms in China announced that it would stop the release of digital collections and users who purchased digital collections through the platform can apply for refund.

Announce screenshot

As one of the largest digital collection platforms in China, it was launched on August 2, 2021 by Tencent's "magic nucleus". Because of Tencent's endorsement, it is sought after by digital collections enthusiasts. Each collection will basically be sold out within a few minutes. For example, the first "Thirteen Invitational" vinyl record NFT launched it was sold out in less than 1 second; 1 "under one person" related digital collection of 98 yuan and 6,000 pieces was all sold out.

Earlier, the industry has analyzed that "magic nuclear" is one of Tencent's most potential innovation business. Within less than a year, the total sales have exceeded 80 million yuan.

The sudden exit of this "magic nuclear" made many players post on the Internet that "caught off guard". In the eyes of some people, this is Tencent's decisive disconnection of uncertainty business.

Tencent's official explanation is: "At present, the clear laws and regulations and policy documents related to digital collections have not been introduced in China. Digital collections are used as emerging areas. Whether it is industry risk or regulatory risk, it is facing greater uncertainty and risks. Sex, the company makes business adjustments based on the consideration of focusing on the core strategy and focuses on its own core business. "

Some players commented that it is understandable: as a more conspicuous industry player, the greater the attention it has, the greater the risk.

Many players have not made money and they are overwhelmed

Ai Media Consultation survey data shows that digital collections are more attractive to young consumer groups. Among the 2022 consumers of digital collections, 53.3%are young groups.

"I want me to spend hundreds of thousands of avatars, and I don't want to kill it." Last year, after the 70s, Wuhan citizens had sent such a circle of friends when they learned the "boring apes" of digital collections.

The nephew of the post -95s commented to him: "What you see is the avatar, what others see are money!"

This statement may be a bit absolute, but it is undeniable that besides the collection, digital collections do attract such a part of the players: they do not really love the collection itself, but regard them as a "investment", trying to obtain through a high premium price obtaining a high premium. High return.

According to some recommendations on social platforms, on September 1, Jimu Journalists joined a digital collection exchange group of more than 400 people. The reporter issued a novice question: "Can you make money for digital collections?"

Some people say that they have earned 10,000 or 20,000, and some people say that they have made 40,000 to 50,000, but more people say: "Not only can you make money, but also you are overcome!"

At the time of skyrocketing, someone did make money.

"Jiawen", who claims to be clamored, told reporters: "In fact, I made earnings at the beginning, confiscated their hands, and was later set up."

Jiawen is a white -collar worker who has just graduated from college. He is engaged in the IT industry. After the Spring Festival this year, he began to contact digital collections and invested a total of more than 20,000 yuan. According to his records, he spent 10,800 yuan in June to buy digital collections issued by a large factory. "In fact, the official price of this collection is only 999 yuan, and there is a premium in the later stage. I am optimistic about this, and there is a value -added space in the later period, so I bought it. "However, it was contrary to his wish. On August 30, he sold it at a price of 3800 yuan and lost 7,000 yuan.

Is it distressed? Jiawen said that if you want to make money through a high premium, you must first have a stable psychological quality, otherwise it is not recommended to enter this "circle". To nearly 10,000 yuan, it fell to more than 2000 yuan, and high yields had high risks. "

Why can the difference pull to such a large price?

Some players said that most of the people who play this want to get forward and come out quickly. "If you come in, you will rise, and then retail will chase. Once the sideways will basically fall, as soon as you fall, many people will have panic psychology psychological psychology. , And then sell crazy, the price naturally fell. "

As the recent digital collections have cool down, netizens have begun to worry: how long can I persist in other digital collections such as other Internet factories? Large -sized and small collection platforms are constantly emerging

Once upon a time, under the huge market demand, everything could be NFT. Domestic large and small digital collections have sprung up.

The "Research Report on the Development of the Global NFT Digital Collection Market in the first half of 2022" shows that as of June 13, 2022, the number of enterprises in the field of digital collections in the bureau has reached 589. Many companies hope to go further from the Yuan universe on the basis of digital collections.

Jimu news reporters combed and found that head Internet companies including Ali, Baidu, JD, Netease and other heads have also launched digital collection platforms. In addition to the platforms invested by large factories, a number of platforms operated by SMEs have also emerged. Taking Ali as an example, the Ali Research Institute reported that in 2021, a total of 4.56 million items were released on the number of digital collection platforms such as whale detectives and magic nuclear, with an average price of 33.33 yuan and a total market value of about 150 million yuan.

Some players sell digital collections on the second -hand platform (screenshot of idle fish app)

Why do so many companies compete for digital collections?

Analysts believe that the market's hotness is one of the key factors. "In this market, there are too many people who want to rely on it to achieve wealth overnight. 'Boring Ape'. "

On September 1st, Jimu Journalists saw on the digital collection e-commerce platform IBOX that a digital collection titled "Dajie Tiangong-Sun Wukong War Nazha#101", on May 5 this year, at a price of 99 yuan on May 5 this year. Sales, afterwards, they experienced 8888 yuan, 1,100 yuan, 13,000 yuan, 16,000 yuan, 24222 yuan, etc. The last user price was 99999 yuan. Compared to this luck, there are more people who still hold in their hands. The reporter's inspection found that many of the collections of other numbers in the series are also in the consignment, ranging from thousands of yuan to hundreds of thousands of yuan.

"Domestic (digital collections) transactions are carried out in private through third -party channels such as bank cards, which are the same as virtual currency." Blockchain practitioners An Lu said that the number of digital collections now and the previous "fry virtual currency", It is likely to be the same wave of people.

Experts say that digital collections should not become digital speculation

Since the beginning of this year, many industry self -discipline institutions have issued initiatives to promote the standardized development of the digital collection market.

On April 26, the China Internet Finance Association and other three departments jointly issued the "Initiative on Preventing NFT -related Financial Risks" and proposed to resolutely curb the tendency of NFT financial securitization to strictly prevent the risk of illegal financial activities; on June 30, Chinese culture The Industrial Association and the "Digital Collection Industry Self -Discipline Development Initiative" initiated by nearly 30 institutions in the Industry Association, opposing second transactions and speculation, and improving access standards have become the core consensus to promote the high -quality development of the industry.

However, some experts believe that the future of digital collections should be to enlarge its collection value and social attributes. Each collection should be "dependent on the price and anchor value", rather than eventually becoming "digital speculation". The initiative issued by the industry association does not have legal effect, and the corresponding legal supervision gaps still need to make up as soon as possible.

The co -director, researcher Pan and Lin, the head of the Digital Economy and Financial Innovation Research Center of Zhejiang University, believes that on the one hand, it is necessary to establish a legal channel for digital collection transactions, follow up and supervise the secondary market transaction, and use reasonable market regulations Collection transactions are placed on the table to reduce speculative space and protect consumers' legitimate rights and interests; on the other hand, to emphasize the originality of digital collections, digital collections can be combined with intellectual property certification, with actual product value and scarcity derived from their derived scarcity. To support the prices of digital collections, attract consumers with the heritage, and promote the healthy interaction of the cultural market and the commodity market.

"Investors should rationally look at the true value of digital collections. Whether it is a realistic or virtual world art, only with a certain artistic value can have the collection value." Wu Xianming, a professor at the School of Economics and Management of Wuhan University, reminded that Chinese digital collections are mainly used as development culture as a development culture. The tools and achievements of industrial and cultural innovation should not be financial products. Letting the naturalization of culture and the return of finance is the deserved destination in my country's digital collection market.

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