JD.com exposed the prefabricated dishes and the Chinese prefabricated vegetable industry alliance re

China Well -off News reporter Yuan Shuai, with the outbreak of the new crown epidemic in 2020, prefabricated dishes have become one of the hottest foods for the most popular. On June 6, Jingdong Fresh Fresh and China Pre -Main Cuisine Industry Alliance held a prefabricated food and food strategic media communication meeting to release and implement the first \"Buddhist jumping wall pre -production standard\" for e -commerce channels. Microbial and other 5 major categories of health and safety have been regulated.

Data from JD.com shows that 5,000 prefabricated dishes were launched in Jingdong supermarket alone. In 2021, JD.com's prefabricated vegetable turnover increased by 156%year -on -year. Accompanied by the popular status of the industry, the mandatory national standards of prefabricated dishes are lacking, and the goods are uneven. JD.com will also jointly release 5 prefabricated dishes such as low -temperature lunch meat, grilled sausage, beef balls, etc. In the future, prefabricated dishes such as Buddha jumping walls sold in JD.com must meet these standards to sell normally.

At the meeting, the Secretary -General of the Alliance Expert Committee and the founder of Hang Seng released, Xin, introduced the service content of the alliance's support for prefabricated dishes, product tasting evaluation, production and marketing channel docking, industry standard establishment, etc. , Help the healthy development of the industry. Xinyuan said that the construction of the prefabricated market is inseparable from industrial standards and evaluation systems, especially in the future to expect the prefabricated food dining table plan. As a professional food evaluation operation agency, in response to the problems of both ends of production and sales, the Hang Seng release combines its own characteristics and healthy food directions in combination with the prefabricated vegetable industry to establish a scientific, authoritative, professional, and convenient pre -production consumer evaluation index system. The transparent and clear evaluation index, from the end of the product raw material to the processing side to the packaging and warehousing transportation, and finally to the consumer experience side, promote the standard system that can be traced on the full -link, quantifies of each link, and each indicator can be rated. Next, Hang Seng's release will create a \"prefabricated food map\" activity area in brand channels such as Jingdong Fresh Fresh, and conduct consumer evaluation and trial activities for soliciting products, and regularly release nutrition, deliciousness, face value, affordable, material selection, fresh -locking, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, freshness, and freshness, Convenience and other dimensions of pre -production gourmet trends, in mid -July, will also release the \"White Paper 2022 Edition of the Prefabricated Vegetable Industry\", which will establish a sense of trust from the source to consumption for the industry. Thousands of households.

At the same time, Jingdong Fresh also announced in various e -commerce platforms to announce the inclusion of prefabricated dishes into the strategic support category, and 6, such as sales data, channel traffic, activity IP, omni -channel, market investment, cold chain logistics, etc. A package of support measures will be implemented, so as to support 20 prefabricated vegetable brands selling over 100 million yuan in the next three years, and 5 prefabricated dishes brands with 500 million yuan. With the \"vegetables\" of prefabricated vegetables, JD.com will coordinate with the B -end and C -end to formulate long -term plans, and combined with Jingdong's own brand coordinated development. Jingdong Fresh will implement the following 6 types of measures -sales data, channel traffic, and activity IP, Omni -channel, market investment, cold chain logistics support prefabricated vegetable companies.

Jingdong said that the prefabricated vegetable industry with a rapid growth momentum is still in the early days of development.In the future, as consumers' demand for prefabricated vegetables will increase, the market's acceptance of prefabricated dishes will continue to increase, and the birth of industry giants is only a matter of time.

Editor: Zhao Dina

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